The #BoycottDecathlon hashtag was trending on Twitter this Saturday. But what happened?
The sports brand Decathlon withdrew its ads from the CNews television channel, subject to criticism for its divisive debates and the interventions of Eric Zemmour, which led to numerous reactions on Saturday on social networks. According to the French branch of Sleeping Giants, a citizen collective born in the United States which fights against the funding of hate speech, Decathlon decided Thursday to withdraw its advertisements because “the deleterious orientation of CNews can no longer be ignored”.
Questioned by Internet users on this subject, the sign confirmed on Twitter on Friday that it had withdrawn its advertisements for “this end of the year” without explicitly revealing the reason. Décathlon and CNews could not be reached immediately. The company’s decision on Saturday angered some politicians from the right wing of the Republicans and the National Rally, some of whom called for a “boycott” of Decathlon. ” We will therefore do without their lessons as petty political activists … and their products“, Said Nicolas Bay, MEP and member of the management of RN. The #BoycottDecathlon keyword was trending high on Twitter on Saturday. On the contrary, several Internet users have praised Decathlon’s approach.
A. Heiligenstein, who presents himself as an environmental activist and feminist, made fun of ” Twitter fanatics who land with #BoycottDecathlon styling high performance sport for 20 years and having athletic friends“, Adding his own keyword: #MerciDecathlon. At the end of September, Eric Zemmour, pillar of the CNews channel, had affirmed in “Facing the news” that “all” migrant minors were “thieves”, “murderers” and “rapists”. Several complaints were lodged against the polemicist for his statements and the Paris prosecutor decided on October 1 to open an investigation against him, in particular for “provocation to racial hatred”. In February 2019, the French sports brand had given up marketing a sports “hijab” in France after a lively controversy within the political sphere over this “head cover” intended for running.
There is Decathlon which withdraws its advertising spots on Cnews because of Zemmour, and there, you have all the Twitter fans who land with #BoycottDecathlon by doing high level sport for 20 years and having sporty friends 😂😂
I say #MerciDecathlon
— A.Heiligenstein🔻☮️🌍 (@aurelien6801) November 21, 2020