While the franchise Pokémon this year celebrates its 25th anniversary, we learn today that the cards Pokémon have never been as successful as during the health crisis.
A very positive impact
With 25 years of existence, franchise Pokémon is one of the most popular in the world. Video games, animated series and films, derivative products, collectible cards, the enthusiasm for the franchise does not seem to be weakening. While Nintendo has just announced the upcoming release of the remakes of Pokemon Pearl and Diamond, as well as an open world game, a survey by Figaro comes to testify to the strange rise of cards Pokémon since the start of the pandemic.
Thus, according to the figures communicated by eBay and relayed by our colleagues, the card market Pokémon saw a spectacular jump of 574% on the online sales platform between 2019 and 2020. A figure that makes you dizzy. But how to explain this incredible success of the cards Pokémon during the health crisis?
First of all, as observed Capital, franchise Pokémon has experienced a new lease of life with the publication in 2016 of Pokémon Go. We remember the many players, who roamed our streets a few years ago, looking for Pokémon to capture with their platform. Pokémon Go was able to reach an audience who, before the release of the game, did not have much to do with this license. By diversifying, the franchise Pokémon made it possible to reach other audiences.
One of the great strengths of the license is obviously its deeply intergenerational aspect. Parents who now offer cards Pokémon to their children were, no doubt, former collectors of cards Pokémon. Realizing that these cards gain value over the years, they teach their offspring to treasure these cards.
So, a 12-year-old teenager confided in Figaro collect cards Pokémon for four years with the aim of “resell them when they have increased in value“. After black gold (petroleum) and red gold (saffron), blue gold (the cards Pokémon)? A little yes. Some cards sell for astronomical prices, and we regularly report on it to you at Hitek. So much so that this same teenage card collector, plans to pass some of them on to future children as one passes on an inheritance.
As it results from the Covid-19 pandemic a major economic crisis, the extent of which has yet to be determined, the cards Pokémon certainly offers some prospects of capitalization for their holders, like cryptocurrencies, which have also known a particular boom during the health crisis.
Maybe we get lost in speculation, however the confinement periods may also have played in favor of this unusual market. Stuck at home, some were able to rediscover their old collection, and put them on sale. In addition, remember that confinement has particularly benefited video games. Many people have confessed to having (re) started playing while in confinement. This new attraction for video games has had a positive impact on derivative products, including cards Pokémon.
Anyway, this episode reminds us that it is always good to take a look at our youth treasures. Old-fashioned trinkets often turn to gold over time.