Why is everyone obsessed with a game about playing?

GIF: Digital Electronic Series / Kotaku

Over the past week, the gaming world has been in a frenzy over the arrival of the indie shooter on Xbox, tackling the enthusiasm (and social media metrics like wildfire) for the upcoming AAA column. But here’s the strange part: this game is already over. It has been working on multiple platforms for years.

You may have heard Hypercharge: UnboxedIt’s a wave shooter that pits you as an action figure against tons of other action figures – big Toy Story Here are the feelings. Developed and self-published by Digital Cyberseries, high fees It does a lot of first and third person shooting with groundbreaking elements in a childhood-inspired setting. It’s a multiplayer, online play, and local co-op boon that is unfortunately rare but highly regarded.

According to most accounts, high fees It has a “Very Positive” (91%) rating on Steam. Here is a brief summary by masteryZack Switzer Positively written about the game two years ago:

The core gameplay loop involves getting out of your game packaging and searching all over the map for tokens that you use to purchase defenses and upgrades that help protect your power plants. After a few minutes, a wave of enemies attacked. You fight them and get a few more minutes to scavenge for loot and build more defenses. It’s not a new or new spin in the genre of gameplay, but what’s here is solid. The guns feel good, enemies react when you shoot them, and the movement is fast and agile.

An action figure shoots a dinosaur in the Hypercharge multiplayer game for Xbox.

screenshot: digital electronic chains

It was first released in Early Access five years ago. high fees You’ve seen the full version on Switch and PC in 2020. But you won’t get that right away from the game’s official feeds, which a casual viewer can easily read to indicate that the game isn’t out yet. especially on Twitter, high fees Thanks to what appears to be a cleverly designed digital marketing strategy, it’s gained a buzz that’s usually reserved for big-budget games.

Right now, Hypercharge’s Twitter page laser-focuses on Xbox to the exclusion of the other platforms it’s playable on. The current banner photo specifically calls out “Xbox players,” urging prospective players to vaguely “sign up” for…something. (Click through, and you’ll learn This is a newsletter.) Pinned Tweet—A post at the top of a Twitter account feed, regardless of the chronological order of posts—only point “Xbox Series S.” ال The bio is a call to action for Xbox Players, not to mention other platforms, the textbook for every other game that has a social media presence; If you want links high feesس Steam or Nintendo eShop On the front pages of the store, you must first click on Linktree.

Videos about high feesThe gameplay of ‘huge viral’ has gone viral several times over the past few months marketing pushApparently Launched in the spring, to create a post for a potential Xbox release. Only this weekend One such clip It has received more than 13 million views, thanks to the cross-feed posts of popular game characters with a large following. Sports commentator Jake Lucky. (Also read the accompanying Lucky text high fees Unreleased game: “These five guys are trying to make an indie game where you play as an action character in a toy store…and she’s sick.”)

This strategy – basically, treatment high fees It feels like it’s a completely new game – the game hasn’t ported very well to the current platforms. According to the Steamcharts Database, high feesall the time max Less than a thousand players. While the official standards for Nintendo storefronts are not publicly available.

It’s unclear how much the studio anticipated the latest hype. Digital Cybercherries representatives have not responded to a request for comment at press time.

An action figure shoots gamers in the Hypercharge multiplayer game for Xbox.

screenshot: digital electronic chains

But intentionally or unintentionally, the profits are obvious. digital electronic chains It says more than 20,000 people have registered for last week’s newsletter. With her videos garnering millions of views and a relatively high level of engagement on her social media posts, she regularly receives thousands of likes. Of course, this level of attention is unfortunately flawed. Last week, the studio issued a statement Not having a specific release date is called acquired toxicosis.

Personally speaking, I may be an idiot, but the hustle and bustle of the past few weeks… totally working on me? high fees Not the kind of game I’m playing on Switch (not enough technical horsepower) or PC (I don’t have a gaming machine). But I play it entirely on Xbox – where I usually play local co-op games, and I repeat how huge it is these days.

A week ago, I thought high fees Another sniper. Now, it’s at the top of my “Gimmy Kimm Kimm” list. high fees Widely slated for an Xbox release early next year, according to On the edgeTom Warren with launch window on Xbox Game Pass, Microsoft’s most popular on-demand gaming service. Until then, let’s see if the buzz stops.

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