Simple curiosity or real enthusiasm? The French streaming platform Salto has successfully launched and hopes to establish itself in the long term thanks to its arrival on TNT.
More than encouraging beginnings. The French streaming platform Salto launched last October already has 200,000 subscribers. Funded to the tune of 135 million euros by rival groups TF1, M6 and FranceTélévisions, Salto offers 12,000 hours of programs (TV series, shows, entertainment from French channels, etc.) as well as around 20 French channels.
So many specificities that mark a big difference with competing platforms like Netflix, Amazon Prime Video or Disney +.
We will find on Salto all the major brands of French creation, which we do not find elsewhere, details Sébastien Follin, CEO of Salto. It’s also about twenty channels, which cannot be found elsewhere. “
In other words Salto is the platform for French TV fans. And they are instant at the rendezvous since the departure of Salto is comparable to that of Netflix in France in 2014. The American had convinced 100,000 French in one month, exactly the same number as Salto between October and November last. when it is launched.
Salto is also targeting TNT
As TV audiences tend to age, According to Sébastien Follin, Salto subscribers are mostly under 50 years old. Three quarters do not live in Ile-de-France.
We already capture 20% of the market, that is to say that one in five subscriptions on the SVOD market is made via this offer, welcomes Sébastien Follin, it proves that there is a place to preempt for this proposal. very local. “
However, we must put into perspective the start of Salto. The platform, which charges between 6.99 euros per month and 12.99 euros (from one to four users) for its services, offers a free trial month to all of its users. The curiosity effect was present in the first few months, remains to be confirmed over time.
To continue to grow, Salto is now targeting TNT.
“We discussed with the CSA to carry out an experiment which will allow us via a dedicated channel to find the whole of the Salto proposal”, explains Sébastien Follin.
It will then suffice to zap on the Salto channel to access all the platform’s services for viewers with connected televisions.