With its New C3, Citroën wants to expand outside of Europe

The herringbone brand is launching a crossover designed for India and South America, marketed in early 2022.

Citroën sets out to conquer the Indian and South American markets. On Thursday, the French marque lifted the veil on the first of three vehicles that will be developed and produced in India and Brazil over the next three years. Called New C3, this two-tone sedan with the look of an SUV will be marketed in the first quarter of 2022.

The chevron brand is banking on this new family of models to increase its still too modest sales outside Europe. Two and a half years ago, Linda Jackson, now boss of Peugeot but at the time director of Citroën, hoped that 45% of sales would be made outside Europe by 2021. We are far from it: on the million vehicles sold by the brand last year, only 25% were outside the Old Continent. Now, Vincent Cobée, a Nissan defector who took command of Citroën in January 2020, is content with a target of 30% by 2025.

“Robust and modern”, the New C3 was designed to be used on roads

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