Without updates, this is the reason Suzuki Pajang APV at the IIMS exhibition

suzuki APV still Holds Relevance in Indonesian Market

Despite missing significant updates in recent years, teh Suzuki APV continues to be a popular choice for Indonesian families, according to PT Suzuki Indomobil Sales (SIS) Marketing Director, Harold Donnel. Displayed at the 2025 Indonesia International Motor Show (IIMS), the APV serves as a reminder of Suzuki’s commitment to offering a diverse range of vehicles in the Indonesian market.

Demonstrating a Complete Product Line

“So indeed, the background of the APV we show, indeed we in the IIMS 2025 event, wont to provide a complete product line that we offer in the Indonesian market. So if the language of the image, beans should not forget the skin. So the products are Indeed, we are still selling, which may have been because of the less exposed competition, we lift again,” Donnel explained.

The inclusion of the APV at IIMS 2025 wasn’t just a marketing tactic; it was a strategic move to educate consumers about the breadth of Suzuki’s offerings. The company intends to reaffirm its commitment to providing vehicles that cater to various needs, from commercial vehicles like the Carry and APV to their latest car models.

A Legacy of Familiarity

Introduced in Indonesia in 2004, the Suzuki APV has become a familiar sight on Indonesian roads for over two decades. Despite its age, the APV retains its distinctive design and enjoys continued loyalty from consumers.

“So purely for education and we are very grateful because the acceptance of friends as well as some consumers who came, they were enthusiastic again. Oh this APV apparently still exists. So we are very, very appreciative and this is a whip for Suzuki that it is indeed a product This APV still has space in the hearts of consumers,” Donnel added.

Performance and Features

Available in five variants – GX, Blind Van, GL, SGX – the APV offers seating for up to eight passengers. Under the hood lies the reliable G15A engine, delivering a power output of 67 KW at 6,000 rpm and 126 Nm of torque at 3,000 rpm in the GE variant. GL, GX, and SGX trims offer slightly more power at 68 KW. All variants are equipped with a 5-speed manual transmission.

Priced between Rp. 183,200,000 and Rp. 250,250,000, the APV remains a practical and accessible choice for Indonesian families.

Suzuki’s decision to showcase the APV at IIMS 2025 is a testament to the vehicle’s enduring popularity and the company’s commitment to serving the evolving needs of Indonesian consumers.

What message do you hope to convey to Indonesian consumers about Suzuki’s commitment to their market?

An Interview with Harold Donnel: Suzuki APV’s Enduring Relevance in Indonesia

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Q: Harold, thank you for joining us today.Let’s dive right in. The Suzuki APV has been a staple in the Indonesian market for nearly two decades. What makes this aging model continue to appeal to Indonesian families?

Harold Donnel: Thank you for having me. The APV’s ongoing appeal lies in its unique blend of practicality, affordability, and durability. Despite its age, the APV retains its distinctive design and offers a spacious interior, seating up to eight passengers. Moreover, its reliable G15A engine and manual transmission make it a practical choice for Indonesian families.

Q: At the 2025 Indonesia international Motor Show (IIMS), Suzuki showcased the APV alongside its newer models. Why was this strategic move important?

HD: Our presence at IIMS 2025 with the APV was indeed strategic. We wanted to demonstrate Suzuki’s commitment to offering a diverse range of vehicles that cater to various needs in the Indonesian market. The APV serves as a reminder that we provide not just the latest car models, but also reliable commercial vehicles like the Carry and, of course, the APV.

Q: The APV has seen minimal updates in recent years.Why has Suzuki decided to keep this model around without significant refreshes?

HD: The APV’s minimal updates aren’t due to a lack of effort on our part. Instead, it’s a testament to the vehicle’s enduring popularity and reliability. Indonesian consumers have shown continued loyalty to the APV,and we’re grateful for that. Its distinctive design and practical features continue to resonate with our customers, making significant updates less urgent.

Q: Looking ahead, do you see any plans for a updated or next-generation APV? What can we expect from Suzuki in the future?

HD: While I can’t reveal specific future plans, I can assure you that Suzuki is committed to staying responsive to the evolving needs of Indonesian consumers. We continually monitor market trends and customer feedback. As for the APV, its enduring popularity serves as a whip, or a reminder, of its relevance in the hearts of consumers.We’ll continue to assess its role in our product lineup and make decisions accordingly.

Q: Harold, what message do you hope to convey to Indonesian consumers about Suzuki’s commitment to their market?

HD: I want Indonesian consumers to understand that Suzuki is dedicated to providing a complete range of vehicles that cater to their diverse needs. From our latest car models to reliable commercial vehicles like the Carry and APV, we’re here to serve them. We’re proud of our vehicles’ quality and reliability, and we’re committed to continuing our trusted presence in the Indonesian market.