WPP enters into global strategic partnership with Epic Games

The WPP group, the world leader in and communication, is forging a major partnership in the field of the metaverse with Epic Games, known in particular as the creator of the Fortnite video game. In a press release, the British group explains that the agreement should help the agencies in its network to offer brand clients new digital experiences within these virtual universes. The partnership provides – among other things – for the training of thousands of managers, engineers and creative people working at WPP around the creation of personalized experiences, using, for example, real-time 3D creation technologies. This agreement follows the recent announcement by WPP of the launch of The Metaverse Foundry, a new global offer carried by Hogarth, its company specializing in the production of creative content.