Breaking News: Korea’s Agri-Tech and Food Startups Leading Global Transformation
Emerging Startups Fuel Tech and Food Evolution
In a bid to revolutionize the food industry, Korea Agricultural Technology Promotion Agency (ATPA) and IT Dong-A are spotlighting innovative startups that promise to lead the digital and technological transformation of the country’s agriculture and food sectors.
The Rocketing Diet Food Market
The global diet food and beverage market is booming, expected to reach $245.5 billion in 2024, a 4% growth from the $236.1 billion in 2023, according to Business Research Insight Data. Companies are responding to exploding consumer interest in both taste and health, making dietary choices a easier and more enjoyable experience.
Introducing MonoMove and ‘Granola Without Sugar’
A notable player emerging in this market is MonoMove, the brand behind ‘Johnnis Grocery,’ a granola brand celebrated for its natural ingredients and minimal sugar. MonoMove founder Jeong Da-som shared insights on the company’s journey and expanding product line.
Crafting Healthy Choices
Da-som transitioned from the cosmetic industry to food, aiming to fill the gap of healthy yet delicious granola options. By using natural raw materials and alternative sugars like Fracto oligosaccharides, Maple syrup, and Alulose, MonoMove has captured consumers’ preferences for healthier, tasteful snacks.
From Snacks to Meals
“Flat granola” is an innovative product that serves as a healthy sweet alternative. The ‘one meal’ option is a cereal-like granola designed to substitute meals, adding oats, sunflower seeds, pumpkin seeds, and barley for a nutrient-rich diet.
Expanding Markets: Domestically and Overseas
MonoMove’s aggressive expansion plan includes entry into major U.S. markets, focusing on the taste and health balance that distinguishes its granola. The company has seen a 1.5 times growth in sales in the first quarter of 2025, indicative of its rising consumer appeal.
Navigating Trade and Regulations
The business environment involves navigating external variables like U.S. tariffs, which may impact logistics and costs. However, the company remains proactive in tackling these challenges, planning to regularly monitor and adapt to changes.
Social Media Strategy for Consumer Engagement
MonoMove leverages social media to communicate its brand value and maintain consumer satisfaction. The strategy aims to build a loyal customer base by delivering authentic products made from honest natural ingredients.
Future Horizons: Ensuring Sustainable Growth
The startup’s future strategy includes a 400% sales target by the end of 2025, popping up in major department stores, and continuous expansion into new consumer segments. MonoMove’s growth mirrors its dedication to quality and sustainable business practices.
Government Support and Collaboration
The Korea Agricultural Technology Promotion Agency has been pivotal in MonoMove’s growth, offering essential resources, know-how, and networking opportunities that have propelled its success.
With increasing demand for healthier food options and the advancements in agricultural technology, startups like MonoMove are positioned to be the future leaders in transforming Korea and the global food industry. We remain committed to bringing you the latest updates on this revolutionary journey.
