Dongwon F&B Launches Over 100 Chuseok Gift Sets, Tapping BTS Jin for a Viral Boost
Seoul, South Korea – August 4, 2024 – Dongwon F&B, a leading South Korean food company, has announced a sweeping rollout of over 100 different gift sets for the upcoming 2025 Chuseok holiday, a major harvest festival and gifting season in Korea. This year’s offerings are particularly noteworthy, featuring a significant expansion of their popular tuna-based gifts, a foray into premium Jeju Island kimchi, and a highly sought-after collaboration with BTS superstar Jin. This is breaking news for consumers planning their Chuseok gifting and a key indicator of holiday retail trends.
Tuna Takes Center Stage: 30% Volume Increase & New Varieties
Dongwon F&B is doubling down on its core product, tuna, increasing the volume of tuna-centric gift sets by a substantial 30%. Beyond the standard ‘Light Standard’ high-protein option, consumers can expect a diverse range including red pepper tuna, vegetable tuna, and combinations featuring the ‘Dongwon Taste’ line. A new “Tuna Belly Masterpiece Set” is also debuting, catering to discerning palates. This move reflects the enduring popularity of tuna in Korean households and Dongwon’s strategic focus on its flagship product. For SEO purposes, understanding consumer preferences for tuna gifts is crucial for retailers.
The ‘Jin Effect’: BTS Collaboration Drives Pre-Sale Frenzy
Perhaps the most buzzed-about element of Dongwon’s Chuseok lineup is the “BTS Jin Super Tuna Gift Set.” Featuring cans adorned with images of BTS’s Jin, a brand ambassador for Dongwon Tuna, the set generated an astonishing response during a pre-sale event on Naver Shopping Live on July 27th, selling out 1,000 units in just 40 seconds. This demonstrates the immense power of K-pop star endorsements and the potential for viral marketing in the gifting sector. This isn’t just about tuna; it’s about leveraging cultural influence for brand success – a key lesson for SEO and marketing professionals.
Beyond Tuna: Premium Kimchi & Comprehensive Gift Options
Dongwon F&B isn’t limiting its Chuseok offerings to tuna. The company is introducing the “Yangban Jeju Kim Kim Set,” featuring kimchi made with Jeju cabbage harvested directly by the island’s famed ‘Haenyeo’ (female divers). This highlights a growing trend towards premium, regionally sourced ingredients. Building on their established “Yangban” line, known for its high-quality kimchi, Dongwon is also offering expanded comprehensive gift sets – containing tuna, cooking oil, salt, and other essential seasonings – at the 30,000 won price point. These sets provide a convenient and affordable gifting solution.
Strategic Collaborations & Online Promotions
Further diversifying its portfolio, Dongwon Home Food, a B2B affiliate, has launched “Vivid Kitchen Special No. 3,” a collaboration featuring its low-calorie sauce brand ‘Vivid Kitchen’ alongside Dongwon Tuna Light Standard and Reechae Original. This cross-promotion strategy aims to appeal to health-conscious consumers. To incentivize early purchases, Dongwon Mall, the company’s online store, is offering pre-booking discounts of up to 15% on all 100 gift sets until August 7th. This aggressive promotional tactic is designed to capture early market share and drive online sales. For Google News indexing, highlighting these promotional periods is vital.
According to an official from Dongwon F&B, the company has meticulously renewed product compositions and packaging to align with evolving consumer preferences. With over 40 years of experience leading the holiday gift set trend, Dongwon F&B is positioning itself to continue shaping the future of Chuseok gifting, responding to the dynamic needs of Korean consumers and leveraging the power of strategic partnerships and innovative product development. The company’s commitment to quality and responsiveness to market trends ensures its continued relevance in a competitive landscape.
Source: Lee An-ki, Money Today Broadcasting MTN Reporter
