Mubadala Investment Company announced its donation of 5 million dirhams to support the “One Billion Meals” initiative.
Mubadala’s contribution accelerates reaching the goal of one billion meals, providing a food safety net for the less fortunate, and securing the ingredients needed to prepare millions of basic meals for the less fortunate groups of children, refugees, and those affected by crises and natural disasters. While distribution operations began early in several countries, including Jordan, Kyrgyzstan, Tajikistan, India and Lebanon.
Mubadala’s contribution constitutes a qualitative addition to the donations made by thousands of individuals, institutions, business sectors, charitable and humanitarian organizations, and reflects the keenness of the UAE community to adhere to the humanitarian role and provide aid to the poor, thus enhancing the state’s record as an active contributor to international efforts to confront humanitarian challenges at various levels in the region and the world. .
Humaid Al Shammari, Group Executive Vice President and Chief Corporate Affairs and Human Resources, said: “Mubadala is keen to make a positive and sustainable impact in societies around the world, and we are proud to support this noble humanitarian initiative, derived from the vision and legacy of the founding father, the late Sheikh Zayed bin Sultan Al Nahyan, may God rest his soul, who embodies the highest meanings of goodness, giving and humanitarian work. (wam)
Daily Archives
April 25, 2022
Former US President Donald Trump continues to stir controversy with his statements even following leaving the White House.
The latest of these statements was made by Prince Harry, Duke of Sussex, and his wife, Megan Markle, as Trump appeared during a television interview with the famous British presenter Piers Morgan.
In the interview, Trump predicted that Harry and Meghan’s marriage would end badly, saying, “Their marriage will end badly… I’m a good predictor.”
The former US president said it was “the worst decision Harry has made”, criticizing him for being “very disrespectful” and urging Queen Elizabeth to strip the Duke and his wife, Meghan Markle, of all their royal titles, according to Britain’s Daily Mail.
Trump added: “I’m not a big fan of Meghan, I think poor Harry is being led by the nose, and I think it’s an embarrassment especially when he talks so badly regarding the royal family, and in particular the Queen that I know so well and that I’ve met.”
He continued, “I think Harry is always whipped, and I expect the marriage to come to an end sooner or later. What I want to know is what will happen when Harry decides he’s enough control, or maybe when Meghan decides she loves someone better. I want to know what will happen when this marriage ends.”
Asked if Harry’s marriage would actually end, he said: “Yes, it will. I was a good predictor, you know, I predicted almost everything. The marriage will end badly, and I wonder if Harry will ever get back on his hands and knees to the beautiful city of London and say, ‘Please I want to go back, you know, I think Harry has been led down the wrong path.’
From comparing him to Hitler to “I like him, even if he’s a capitalist”
written by Alexandra Hartman Editor-in-Chief
President Andres Manuel Lopez Obrador assured this Monday that the former US president Donald Trump he “likes him very much” even though he is a “capitalist”.
It wasn’t always like this. Before becoming president, López Obrador questioned the then US presidential candidate on several occasions, who during his campaign made the construction of a “beautiful wall” a motto and priority and described Mexican migrants as criminals and rapists.
In 2016, Marcelo Ebrard, who would later become the foreign minister of the López Obrador government, described Trump as the “worst enemy that Mexico has faced in years,” and called for “stopping him” by voting. However, the former US president won the elections in November of that year.
On the same day as Trump’s inauguration in USALópez Obrador said that the Republican’s mandate “means a vulgar threat to human rights in the foreign policy of the United States,” due to Trump’s plan to build the wall.
A few days later, via Twitter, López Obrador wrote: “President Trump: your wall attacks us and leaves the Statue of Liberty as a legend. We will go to international tribunals. Long live the fraternity”. He also demanded the then Mexican president, Enrique Peña Nieto, an urgent meeting with Trump to defend the human rights of Mexican migrants.
The then Morena candidate even demanded to file a complaint with the United Nations once morest Trump for “violation of human rights and racial discrimination.”
He assured that he would create a Civic Front in Defense of migrants and once morest the xenophobia of which he accused the Trump administration.
Read also: AMLO denies that Trump has disrespected Mexico; “that’s how he is”, he justifies
In June 2017, López Obrador presented his book “Hey Trump”, in which he mentioned proposals and actions in defense of migrants in the United States, in addition to describing Trump’s wall as an “oppressive work”, as it was in his Berlin moment.
“It is a scoundrel that Trump and his advisers express themselves regarding Mexicans as Hitler and the Nazis referred to the Jews, just before undertaking the infamous persecution and abominable extermination.” He also called it a “neo-fascist”.
In his campaign, López Obrador assured that once he became president of Mexico, Trump would have to “learn to respect” Mexicans.
But everything changed with the arrival of López Obrador to the power. Donald Trump He became the first president that the Mexican visited, in Washington, and while there, he forgot the American’s offenses once morest migrants and his past warnings.
The Mexican thanked Trump for having treated his country “with kindness and respect.” “You have not tried to treat us as a colony, but on the contrary, you have honored our status as an independent nation. He has treated us as what we are, a country and a worthy people”.
Trump, for his part, began to speak of López Obrador as a figure he liked, although he continued with his immigration pressure and threatened tariffs if Mexico did not cooperate.
This weekend, Trump assured that he managed to “bend” Mexico during his presidency.
“The highest representative of Mexico came just below the highest, just below the boss who turns out to be President López Obrador). He came into (my office) and (the Mexican official) laughs at me when I tell him: ‘We need 28,000 soldiers on the border, for free.’ He looked at me and said something like ‘(Deploy soldiers) for free? Why would we do that in Mexico?’ I told him, ‘We need something called ‘Stay in Mexico,'” Trump told supporters at a rally in Ohio.
Foreign Minister Ebrard traveled to Washington between June 2 and 27, 2019, in an attempt to curb Trump’s threat of tariffs.
According to the American, the tone of the Mexican changed completely when he threatened tariffs on imports from Mexico.
“After that (he) looked at me and said: ‘Sir: it would be an honor to have 28,000 soldiers on the border! It would be an honor to have ‘Stay in Mexico’! We want to have ‘Stay in Mexico!’” Trump said. “I’ve never seen anyone bow down like that.”
Even so, he assured that “the president of Mexico is a very nice guy. I like him very much. He is a socialist, but I like him. He is one of the socialists that I like.”
This Monday, López Obrador replied:
“It is very good that it is known that we are not going to allow any party, of the two in the United States, any candidate, to use Mexico as a piñata,” he warned. However, he rejected that Trump has disrespected him with his statements: “He is like that.” And he assured that although “he is a capitalist”, he likes Trump very much.
agv
Farmacia Benavides is viral by Priscy Escoto and Daniela Rodrice
written by Alexandra Hartman Editor-in-Chief
-
The meeting gave the brand exposure to more than 2,500 people who saw the video of Priscy Escoto and Daniela Rodrice.
-
Both Priscy Escoto and Daniela Rodrice are highly influential personalities on social networks.
-
Priscy Escoto has specialized in fashion and luxury content; while Daniela Rodrice in humor content.
Benavides Pharmacies has obtained an exposure in networks of more than 2 million 500 thousand reproductions of a video that shows Priscy Scotus y Daniela Rodricefind yourself in a local of the famous chain.
The material in which we see both influencers run into each other in what appears to be an airport pharmacy, which ended up earning the best mention, without this chain having paid anything to the personalities, on the contrary, they have found each other to buy at the pharmacy .
After publishing the video where Escoto explains to Rodrice that it has been a pleasure to meet her at a pharmacywhile Rodrice covers her face in excitement with a box of Dramamine.
“The very same, the woman of luxuries,” Rodrice blurts out to his content partner.
Among the comments, users have warned that given the humility of both, she was sure that she had made the right people famous.
“The best Benavides pharmacy commercial,” said another follower, while others agreed that both women should record a video together for their YouTube channel.
@priscyescoto I wanted to but I mightn’t ???????? nice to meet you at the pharmacy #priscyescoto #danielarodice #lachika #pt #fyp #viral #trend ♬ Sea and Land – Santa Fe Klan
These types of meetings have become important experiences for brands and measure the capacity of social networks to communicate thembut with the help of narratives, even when it comes to segments as specialized and controlled as pharma.
Pharma brands taking different steps
Pharma brands have taken different steps in their creativity and while some chains like Farmacias Benavides benefit from a viral encounter, other brands like Aspirin collaborate with influencers, so that they can communicate certain actions to consumers in a controlled way.
The way Aspirin decided to communicate with consumers on social networks, with the help of an influencer, it is not wasted, since the brand carried out its PR campaign with the tiktoker doctor michael (who in a video said he had been hired by the brand), so that he might achieve more than a million views of a video where he presented the “smallest medicine cabinet in the world”.
The idea is to promote its well-known pain pills, only that a case has been devised that has gone viral on networks, for being considered the smallest medicine cabinet in the world.
This kit was a campaign that played with design, in order to create a narrative starring one of the most famous products in the world and that in this collaboration with a doctor, who also happens to be an influencer, has concluded in an interesting case of how brands, especially cases as regulated as pharma firms, communicate with consumers.
What makes social networks special?
There is a lot of skepticism regarding social networks, in fact, we might say that many brands are inflexible to experiment with social network strategies, to find communication guidelines that allow them to become protagonists and stories that alternate with the traditional.
The case of Aspirin is important, because the protagonist of its narrative continued to be Aspirin, the product did not lose consistency, it was not under-represented and no bad brand decisions were made.
All this series of cases are antecedents of how well-constructed products will always maintain the weight with which the consumer is motivated to make purchase decisions on their name, whether a tiktoker like Doctor Miguel promotes Aspirin or the viral encounter between Priscy Scotus y Daniela Rodrice give an exposure of almost 3 million views on TikTok to Farmacia Benavides.