May 20, 2023

In the small world of trade shows, Ready for IT is positioned as “the unmissable One to One event for companies committed to digital transition and security”. Really ? We talk regarding it with its founder, Maria Iacono.

Launched by Comexposium and its subsidiary DG Consultants, Ready for IT is the new kid in the Cybersecurity Assizes galaxy. Maria Iacono, the director of these two essential trade shows for the sector, discusses the reasons that led to the creation of this event and explains to us the major challenges that the IT and cybersecurity sectors will have to face in the coming months. years.

Ready to face challenges

“Our job is to always be attentive to the field, to the needs of the information systems department and the CISO,” Maria Iacono states straight away. The expert in business meetings is not used to beating around the bush: “Our DNA is not to sell stands, but lies in meeting a need”, she specifies when we ask him the interest, in 2023, of organizing as many meetings face-to-face.

It must be said that the needs of the computer security sector are numerous and protean. The one who took the lead Cybersecurity Foundations in 2019 observes the evolution of a buoyant sector, but which faces significant challenges. “The proliferation of attacks poses a growing threat to businesses of all sizes. Cybercriminals are increasingly sophisticated in their methods and no longer hesitate to attack the local SME,” warns Maria Iacono.

A need for cybersecurity which therefore irrigates the whole of society and which has been coupled in recent years with a need for companies to be supported in the context of their digital transformation. “The CIO of a medium-sized French company does more than cyber,” says Maria Iacono. There are always issues of organizational transformation”. Especially since the digital issue irrigates all of the other issues: “We realize that the subjects deal with everything, since we range from the response to business needs to territorial digital sovereignty through the shortage of talent”.

So many challenges to be met that require seeing each other to exchange, and face, together. The face to face (or one to one, in the jargon), also allows, and the director does not hide it, to facilitate business.

Ready Player 2

“Ready for IT offers a privileged space for CIOs and CISOs in the mid-market, encouraging meetings and the exchange of best practices”, specifies Maria Iacono, “but the advantage of participating in a show like Ready for IT lies in the possibility of establishing concrete relations and concluding contracts that have already been initiated. »

A business interest supported by “a selective approach, since only qualified professionals are invited”. IT professionals who will meet in Monaco from May 23 to 25, in particular to discuss “the fun side of digital transformation and security” during the opening conference.
There is also no doubt that the aisles and conferences will be an opportunity to discuss the revolutions underway in the sector, including generative artificial intelligence and quantum computing.

On these topics as on others, the shrewd observer that is Maria Iacono has some advice to give: “AI, we talk regarding it today because it has become democratized with Chat GPT, but large groups are working on it for at least four or five years. Concretely, we have to demystify all that, stop promises and blocking positions to make it something constructive and useful”. A vision of common sense, which might well serve as a compass for the sector for years to come.