February 2024

Vietnam tourism is expected to reach regarding 840 trillion VND in 2024

What do you think regarding the trends and expectations of the tourism industry in 2024?

– We know that following the Covid -19 epidemic, the travel needs of tourists have completely changed, thereby creating a trend of tourists wanting to experience in a new context, different from the previous one. before.

According to forecasts of the United Nations Tourism Organization (UN Tourism), there will be a number of new types of tourism that are more suitable following the Covid-19 pandemic, including tourism associated with nature, health care tourism. health, tourism is associated with local cultural values ​​and enhances practical experiences more. Travel associated with technology is what we often say is smart travel.

Besides, all types of sports tourism, especially cultural tourism, will have more depth. All these types of tourism will be a rising trend in 2024.

With Vietnamese tourism, in recent times, many localities and tourism businesses have made efforts to clearly identify this trend, on that basis they have built tourism products that meet the needs of tourists. Market demand, and some more specific tourist markets, create appeal in 2024.

Vietnam’s tourism industry sets a target that by 2024, it is estimated to welcome 17-18 million international tourists; welcoming 110 million domestic tourists; Total revenue from tourists reached regarding 840 trillion VND.

In particular, to attract international visitors, the tourism industry will deploy a number of task groups including: Continue to research and propose short-term visa exemption for tourists from a number of potential, large-scale markets. , has high tourism spending; Promote the opening of new routes and increase the frequency of existing direct flights between Vietnam’s key tourist areas connecting with cities of target tourist markets.

In the past few years, especially since the end of 2023, there has been good news for the Vietnamese tourism industry when super yachts carrying thousands of international tourists have landed in Ha Long (Quang Ninh) and Nha Trang (Khanh Hoa). In your opinion, what do we need to do to make sure this number of tourists spend money and stay long when arriving at Vietnamese ports?

– I highly appreciate the growth of cruise tourists coming to Vietnam recently, which is a good sign for our country’s tourism industry, demonstrating a strong recovery following the Covid-19 pandemic, and at the same time. creating an important driving force to promote the development of Vietnamese tourism in the coming time.

Cruise tourism is a type of high-end tourism, bringing many benefits to both tourists and destination localities. Vietnam is located on an important international maritime traffic route, has a long coastline, with many beautiful bays, islands, beaches… which are advantages to attract cruise tourists, thereby increasing total revenue from tourism. history, positively contributing to socio-economic development in Vietnam. According to the World Tourism Organization (UNWTO), cruise tourism has a revenue value 40% higher than travel by air or road. Cruise tourists often have higher spending levels than other types of tourism.

In the coming time, to effectively exploit this type of tourism, the entire industry needs to continue to strengthen links and close coordination, especially the “handshake” of state management agencies, localities and governments. tourism businesses investing in developing specialized seaport systems to serve cruise passengers.

Synchronously build infrastructure connecting seaports with destinations; Simplify procedures to create conditions for businesses to welcome customers. On the other hand, the tourism industry, especially businesses and workers in the industry, need to continue to improve service quality, create differences between destinations, and diversify products based on needs and preferences. of cruise tourists; Strengthen promotions to attract international shipping lines to build voyages to Vietnam.

Localities need to research and promulgate policies to attract investment, mobilize resources to develop quality shopping destinations, meeting diverse criteria for quality products, with competitive prices and attractive prices. local culture; Focus on training quality human resources, specifically serving high-end cruise passengers.

Vietnam tourism: Limit pressure and price increases at destinations, suggest localities need to strengthen inspections and price listings

Tourism recovery has not been uniform in some localities. Destination management in some places is not very thorough, allowing service prices to increase, especially during holidays, squeezing tourists. Is this also the frustration of many tourism businesses, travelers and tourists? What do you think regarding this?

– In 2023, Vietnamese tourism has achieved many very important results, but besides that, we must also frankly admit that there are still some limitations related to destination management that the role of The role here belongs to localities and tourist destinations.

At some times, phenomena have occurred such as increasing service prices, suppressing and soliciting tourists… To solve these limitations, State management agencies like us also regularly issue documents. guidance, especially during holidays, Tet or peak travel occasions. We also recommend that localities need to strengthen inspection, examination, supervision and require tourism businesses to list prices, as well as enhance security, safety, and environmental assurance. , food hygiene and safety for tourists. At the same time, businesses need to raise awareness in providing tourism services that match the value of the product to ensure the destination image.

Looking back at 2023, cultural events have attracted a large number of tourists from home and abroad. How do you view this issue?

– Culture is one of the four main product lines of Vietnam’s tourism industry that has been identified in the Vietnam tourism development strategy to 2030 approved by the Prime Minister. In 2023, we will witness many tourism activities developing strongly through events and cultural activities such as fashion shows, music, installation art… It has opened a new direction. for Vietnam tourism. Therefore, recently, the Government for the first time chaired the National Conference on developing the cultural industry to not only serve socio-economic development but also develop tourism activities.

We think that to develop the cultural industry and also to develop tourism, we need creative ideas and a combination of technology to turn those ideas into products. creative, intelligent as well as creating uniqueness and appeal to tourists. This will be one of the directions tourism businesses need to grasp in the coming time, so that we can develop strong product lines to attract domestic and foreign tourists.

Many tourism experts believe that tourism advertising and promotion activities do not meet the requirements of frequency and coverage to key markets. Organizing tourism promotion activities on a national scale and stature is still rare. Promotion and promotion to enhance the status and image of tourism both in reality and in cyberspace are still limited. What do you think regarding these comments?

– We must frankly admit that the tourism industry’s national scale and promotion campaigns are still few compared to the requirements. This can be considered a weakness of Vietnamese tourism for many years. Caused by many subjective and objective reasons, including mechanisms, funding sources, inter-sectoral coordination and human resources working on tourism promotion…

In 2004 and the coming period, the Vietnam National Tourism Administration will work with relevant agencies, localities and the tourism business community to mobilize appropriate resources to organize international tourism promotion programs. to create a breakthrough in brand identity, destination image, and Vietnamese tourism products.

Besides, Vietnam tourism will strongly promote the role of representative agencies, Vietnamese organizations and individuals abroad, diplomatic channels…; Research and develop a project to establish an overseas tourism promotion office; broadcast introductory videos regarding Vietnam tourism on international television channels; Collaborate with travel bloggers, KOLs, and influencers to promote Vietnamese tourism; proactively provide information regarding international tourism events in Vietnam and invite international travel agencies and businesses to attend…

Thank you Mr. Nguyen Trung Khanh!