JBA Invests in Future of Japanese Basketball: 38 Coaches Certified in Player-Centered Development
KUMAMOTO, JAPAN – September 24, 2025 – In a significant boost for Japanese basketball, the Japan Basketball Association (JBA) has concluded its third B-Class Coach Training Seminar of 2025, certifying 38 coaches from across the nation in advanced coaching techniques. The five-day intensive course, held at ecowin Uto Arena in Uto City, Kumamoto Prefecture, focused on fostering a new generation of coaches dedicated to holistic player development, a move poised to impact both youth leagues and the professional B.League.
Shifting the Focus: Player-Centered Coaching Takes Center Stage
The B-Class Coach Training Seminar isn’t just about X’s and O’s; it’s a fundamental shift in coaching philosophy. Designed to cultivate leaders capable of guiding athletes through developmental ages (18 and under), the program emphasizes “player-centered coaching.” This approach prioritizes individual growth, fostering independence, and nurturing a love for the game – a departure from traditional, often results-driven methodologies. Participants delved into crucial areas like coaching style, skill acquisition principles, age-appropriate training, practice planning, risk management, and building a strong coaching philosophy.
From Professional Teams to Grassroots: Diverse Participants Embrace New Techniques
The seminar attracted a diverse cohort, ranging from head coaches within the professional ranks aiming to refine their approach to sending players to the B.League, to dedicated volunteer coaches shaping the next generation at the elementary school level. Keisuke Matsuzaki, head coach of a second team in a professional basketball organization, shared how the course helped him rediscover his core coaching philosophy – helping players grow as people through basketball – and move away from a solely win-focused mindset. “I realized I was focusing too much on achieving results…and had almost forgotten my own philosophy,” Matsuzaki explained.
Takenori Miyakoshi, coaching a girls’ U12 team in Toyama Prefecture, highlighted the practical applicability of the training. “The content was good because it used push and pull techniques effectively…and was good because it had content that could be put into practice right away,” Miyakoshi stated, emphasizing the importance of clear goal setting in motivating young athletes. The seminar also provided a valuable networking opportunity, connecting coaches from various regions and backgrounds, fostering a collaborative learning environment.
The Importance of Coach Development in a Growing Basketball Landscape
This investment in coach education comes at a pivotal time for Japanese basketball. The B.League continues to gain popularity, attracting both domestic and international talent, and the national team is striving for greater success on the global stage. However, sustained growth requires a robust pipeline of well-trained coaches at all levels. Effective coaching isn’t simply about teaching skills; it’s about building character, instilling discipline, and fostering a lifelong passion for the sport.
The JBA’s commitment to offering five B-Class seminars annually demonstrates a proactive approach to addressing this need. The curriculum’s emphasis on long-term athlete development, integrity, and communication with referees underscores the importance of holistic coaching that extends beyond the court. This isn’t just about winning games; it’s about building a sustainable and thriving basketball community.
As Miyakoshi aptly put it, reflecting on a key takeaway from the seminar, “Humbleness without confidence is just weakness!” This sentiment encapsulates the spirit of continuous learning and self-improvement that the JBA is striving to instill in its coaching ranks, ensuring a bright future for basketball in Japan. The JBA’s dedication to elevating coaching standards will undoubtedly ripple through the sport, impacting players, teams, and the overall landscape of Japanese basketball for years to come.
