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February 19, 2025

Economy

a market revolution

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Club Colombia Teams Up with Juan Valdez for a Limited-Edition Alcoholic-Free brew

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In a surprising twist on Colombian traditions, Club Colombia, the nation’s leading beer brand, has partnered with Juan Valdez, the iconic coffee company, to launch “Club Colombia with café Juan Valdez without alcohol.” This innovative drink,available for a limited time,marries the beloved flavors of Colombian coffee with the refreshing essence of beer,catering to the growing demand for non-alcoholic alternatives.

“Today we have a new reason to provide with coffee aroma. Club Colombia with Café Juan Valdez without alcohol is the result of a union that we celebrate with pride and reflects our commitment to the quality and diversity of flavors of our land,” said Sergio Rincón, president of Bavaria, emphasizing the fusion of Colombian excellence in the beverage.

The new drink comes in the wake of increasing consumer interest in non-alcoholic beverages. A recent report by Innova Market Insights revealed that 18% of consumers in Latin America have increased their consumption of alcohol-free alternatives. This reflects a shifting landscape in consumer preferences,with individuals seeking diverse and refreshing options without the effects of alcohol.

“Club Colombia with Café Juan Valdez without alcohol is the materialization of what Colombian excellence means. We are proud to work with Bavaria with its national premium brand to offer a drink with the unmistakable taste of coffee cultivated in our country, which undoubtedly represents our culture, while we continue innovating and surprising consumers in every corner of Colombia,” Camila Escobar, president of Juan Valdez, added, underscoring the significance of the collaboration in representing Colombian identity.

The combination of club Colombia and Juan Valdez is a powerful synergy. Club Colombia, with its 76-year legacy and dedication to premium beer craftsmanship, and Juan Valdez, representing the dedication and quality of Colombian coffee growers, come together to offer a unique and flavorful experience.

The Perfect Blend: Coffee and Beer’s Enduring Appeal in Colombia

Coffee and beer hold a special place in Colombian culture, deeply intertwined with the nation’s identity. They are two of the most consumed beverages in the country, with coffee being a daily staple and beer a popular social drink.

According to Kantar, a market research firm, 88% of Colombians consume at least one cup of coffee per week, buying an average of 3.8 kg of coffee annually. Bavaria, a leading brewery in the region, reports that at least 6 out of 10 Colombians drink beer regularly, highlighting the ubiquity of both beverages in Colombian households.

“Club Colombia with Café Juan Valdez without alcohol is the materialization of what Colombian excellence means.

– Camila Escobar, president of Juan Valdez

With this unique collaboration, Club Colombia and Juan Valdez are sure to satisfy the palates of Colombian consumers seeking innovative and flavor-packed non-alcoholic options.

Ready to Sip Colombia?

“Club Colombia with Café Juan Valdez without alcohol” is available in a 269 ml can and can be found in supermarkets,juan Valdez stores,and online platforms nationwide for a limited time.

Don’t miss the chance to experience this delicious fusion of Colombian traditions. Grab a can and savor the taste of coffee and beer, reimagined!

Why was this beverage created?

الرحري Django, interviewed by Archivist Luis combination, 毎注意 LC

Title: fusion of Traditions: A Chat with Sergio Rincón and Camila Escobar on Club Colombia’s New Alcoholic-Free Brew

Why a Non-Alcoholic Coffee-Infused Beer?

Archivist Luis: Sergio, Camila, thank you both for joining us today. Let’s dive right in. Bavaria and Juan Valdez, two Colombian powerhouses, have teamed up to create a unique non-alcoholic beverage. What sparked this innovative idea?

Sergio Rincón: Hi Luis, thanks for having us. Well, we noticed a growing demand for alcohol-free alternatives among our consumers. We thought, why not combine two of Colombia’s most beloved beverages – coffee and beer – to create something refreshing and characterizing our land?

Camila Escobar: Exactly, Sergio. We’re always looking for ways to highlight Colombian coffee’s unique taste and aroma. This collaboration with Club Colombia was the perfect possibility to innovate while staying true to our roots.

Crafting the Perfect Blend

Archivist Luis: So, consumers can expect a strong coffee aroma with the crispness of beer, but without the alcohol.How was this flavor profile achieved?

Sergio Rincón: It was a delicate process, balancing the robust coffee notes from Juan Valdez with the lighter, refreshing aspects of club Colombia. Our brewmasters and coffee specialists worked hand in hand to create a harmonious fusion that preserves the essence of both beverages.

Camila Escobar: Indeed, it’s a testament to the quality and diversity of Colombian ingredients. We’re proud to see our coffee’s unmistakable taste shine in this collaboration.

Tapping into a Growing Trend

Archivist Luis: The non-alcoholic beverage market has been growing globally,especially in Latin America. How does this launch align with that trend?

Sergio Rincón: You’re right, Luis. We’ve seen an 18% increase in consumer interest in alcohol-free alternatives in our region. this collaboration is our way of responding to that demand, offering a unique, satisfying option that fits today’s diverse consumer preferences.

Camila Escobar: Precisely.Plus, it’s an exciting opportunity to introduce coffee lovers to a new way of enjoying our beloved Juan Valdez coffee.

Representing Colombian Identity

Archivist Luis: Camila, you mentioned earlier that this collaboration represents Colombian excellence. Can you tell us more about how this drink embodies Colombian identity?

Camila Escobar: Absolutely, Luis. Coffee and beer are more than just beverages in Colombia; they’re cultural icons.This drink combines our passion for both, showcasing the dedication and craftsmanship of our coffee growers and brewers. In every sip, you’ll taste the spirit of our land and its people.

Interested in Trying?

Archivist Luis: Where can curious consumers find “Club Colombia with Café Juan Valdez without alcohol” and for how long?

Sergio Rincón: For a limited time, you can find our new brew in 269 ml cans at local supermarkets, Juan Valdez stores, and online platforms nationwide. We’re excited for everyone to experience this unique taste of Colombia.

Final Thoughts

Archivist Luis: Lastly, if you coudl describe this beverage in one word, what would it be?

Camila Escobar:bij Bias?

Sergio Rincón: Innovative. It’s a fresh take on Colombian traditions, and we’re proud to offer something new and exciting to our consumers.

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Entertainment

“Let’s get to know each other.” What happens after all surprises everyone

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Francesca Sorrentino’s Unexpected Choice on “Men and women”

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In a surprising turn of events on the popular italian dating show “Men and Women,” Francesca Sorrentino, the current tronista, made her choice without the traditional fanfare of roses and emotional declarations. Choosing Gianluca Costantino over Gianmarco Meo, Sorrentino’s decision marked an unconventional path in the program’s history.

The episode aired on February 19th revealed Sorrentino’s preference for Costantino, bypassing the customary rose ceremonies.The pair exited the stage hand-in-hand, signaling a fresh start outside the show’s confines. However, whispers surrounding the couple’s longevity began circulating, hinting at a potentially short-lived romance.

A Rocky Road to Romance

Sorrentino’s journey to find love on the show was fraught with challenges. After she discovered Gianmarco Meo’s involvement with an agency,she expressed disillusionment and briefly considered leaving the program.

“When I came inside I thought I was going to take the exciting scene with the petals, but today I don’t think I got to that,” she admitted, reflecting on the unconventional choice. Despite the unconventional circumstances, Sorrentino acknowledged the genuine connection she felt with costantino.”We have known each other recently, but I have never perceived you false, fake or as an actor. You have always been cute with me and you have always protected me,” she shared. “We have recently known each other, we said it the other time. For me, however, it was a quality time and, if you want to know me outside,” Costantino’s response, “We continue to know outside,” held the promise of a lasting connection.

A Fleeting Flame?

Rumours swirled suggesting that the couple’s love story might be short-lived. According to Lorenzo PugnoLoni, a close observer of the show, the pair fractured shortly after their public declaration.

“After the choice they are together for three days but things did not go well. He would have liked to continue and now he was affected because she would put a stop.She saw her very different from when they were in the program, too concentrated perhaps on it,” PugnoLoni shared.

Sorrentino, apparently prioritizing her well-being, opted to end the relationship before it progressed further. “Francesca preferred to throw the sponge and not to make two hosted and a couple interview just for.This thing would not have gone down, Francesca still keeps us in Gianluca as a person and stop,” PugnoLoni explained.

While the future of their romance remains uncertain, Sorrentino’s bold choice and unexpected turn of events have undoubtedly left a lasting impression on viewers.

What made Francesca Sorrentino choose to make an unconventional decision on “Men and Women”?

Francesca Sorrentino: Unveiling Her Unexpected Choice on “Men and Women”

Francesca, welcome to Archyde.You made headlines with your unconventional choice on “Men and Women.” Tell us about that moment.

Francesca Sorrentino

Francesca Sorrentino: Ciao! Well, I must confess, my choice was indeed different from the customary rose ceremonies we’ve seen on the show. When I stepped onstage, I knew I wasn’t going to follow the usual script. I had made my decision, and I was ready to express it openly and sincerely.

Revelation and Reflection

Archyde: You confided in us that you felt a genuine connection with Gianluca Costantino. Could you share more about that?

Francesca Sorrentino: Absolutely. Gianluca and I may have known each other for a short time, but I never felt any pretense or acting from him.He was always genuine and caring towards me. And despite the short time we’ve spent together, it felt like quality time. So, when I made my choice, it was as I felt he was someone I genuinely wanted to get to know better outside the show.

Rumors and Realities

Archyde: we’ve been hearing whispers that your relationship might not be as enduring as we’d hoped.Care to comment on that?

Francesca Sorrentino: I’ve heard the rumors too, and while it’s true that Gianluca and I are no longer together, it’s vital to remember that relationships can be complex. Sometimes, what feels right in a controlled environment like the show might not translate as smoothly in the real world. I decided to prioritize my well-being and focus on my personal growth, and I have no regrets about that.

Archyde: Lastly, Francesca, what advice would you give to future ‘Tronisti’ who might find themselves in a similar situation?

Francesca Sorrentino: Stay true to yourself and your instincts. Don’t be afraid to challenge the norm and make the choices that feel right to you, even if they’re unconventional. Remember,it’s your love story,and you have the power to write it the way you want.

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Entertainment

Patriotism fuels Ne Zha 2 fans

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Ne Zha 2 Crowned Global Animation Champion, Sparks National Pride and Rivalry

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Chinese animated film “Ne Zha 2,” featuring a mythical boy battling demons, has achieved a remarkable feat, surpassing all other animated films worldwide to become the highest-grossing ever. The film’s box office success,amassing 12.3 billion yuan ($1.7 billion; £1.4 billion), has ignited a wave of national pride across China. But alongside the celebration, a wave of nationalism has emerged, targeting critics of the film and framing the success as a direct victory over Hollywood and it’s blockbuster offerings.

A triumph of Chinese Animation

The film’s phenomenal popularity has prompted a surge of nationalistic sentiment, with many praising “Ne Zha 2” as a testament to the growing strength of Chinese storytelling and animation. Social media platforms are abuzz with fan discussions and celebratory posts, amplifying the film’s impact and cementing its cultural relevance.

Clash of Titans: Ne Zha 2 vs.Captain America 4

“I don’t care if Ne Zha 2 can survive overseas, but Captain America 4 must die in China,” reads a popular slogan echoing the sentiment shared by many. The film’s underperformance in China, a crucial market for Hollywood blockbusters, has drawn sharp criticism. Of the $92 million earned outside the US,only $10.6 million came from china.

Chinese media and online forums are analyzing the reasons behind Captain America 4’s struggles in China. The film is being cast as a symbol of declining Western influence, with some arguing that it fails to resonate with Chinese audiences in a meaningful way. One essay on an online forum titled “It’s not Captain America that’s dying,but America that’s dying” claims,”In reality,the US does not have superheroes and the US is not a peace-loving,peace-defending beacon for humanity.”

Nationalism and its Implications

This palpable wave of nationalism extends beyond online discussions. Reports suggest that some cinemas in Sichuan province have even chosen to postpone screenings of “Captain America 4” in favor of supporting “Ne Zha 2.” This deliberate act highlights the growing influence of national pride on entertainment choices.

How do you view the comparison between “Ne Zha 2″‘s success and the modest showing of “Captain America 4” in China,and what do you think draws Chinese audiences to “Ne zha 2”?

exclusive Interview: Yi Xiaobai,Director of “Ne Zha 2”

following the unprecedented success of “Ne Zha 2”,Archyde is thrilled to present an exclusive interview with the film’s director,Yi Xiaobai. With the animated feature becoming the highest-grossing film worldwide, we delve into the triumph of Chinese animation, national pride, and the global impact of the movie.

A Triumph of Chinese Storytelling and Animation

Archyde: Director Xiaobai, “Ne Zha 2” has generated an unprecedented wave of national pride across China. How does it feel to be at the helm of this cultural phenomenon?

Yi Xiaobai: It’s truly overwhelming. I’m incredibly proud and humbled to have been a part of this project that has resonated with audiences on such a profound level. We set out to tell a unique Chinese story that would captivate both local and international audiences, and to see that vision come to life in this manner is nothing short of remarkable.

Clash of Titans: Ne Zha 2 vs. Captain America 4

Archyde: With the film’s outstanding performance, it has drawn a stark contrast to the modest showing of “Captain America 4” in China. How do you view this comparison, and what do you think draws Chinese audiences to “Ne Zha 2”?

Yi Xiaobai: I believe “Ne Zha 2” has successfully resonated with Chinese audiences because it taps into our rich cultural heritage and offers a unique, relatable story. We’ve drawn from classic mythology and delivered it in a fresh,modern way that appeals to audiences both young and old. While I respect the works from other countries, I think it’s essential to appreciate andSupport our own cultural exports.

Archyde: Some cinemas have even postponed screenings of “Captain America 4” to support “Ne Zha 2”. do you see this as a reflection of growing nationalism, and what implications might this have on the entertainment industry?

Yi Xiaobai: This is indeed a manifestation of the strong nationalistic sentiment surrounding “Ne Zha 2”.While it’s important to foster a sense of pride in our own culture, we should also be open to learning from and appreciating other cultures. I believe a balance can be struck, and as the global landscape continues to evolve, so too will the entertainment industry.

Nationalism and it’s Implications

Archyde: With “Ne Zha 2” breaking box office records worldwide, what message do you hope this success sends to the global film industry, and what steps can China take to further promote its cinematic soft power?

Yi Xiaobai: I hope this success encourages the global film industry to take notice of Chinese stories and talents. to further promote our cinematic soft power, we should continue to invest in quality storytelling, foster international collaborations, and be open to learning from other cultures. By doing so, we can create compelling content that resonates with global audiences.

Archyde: What advice would you give to aspiring animators and filmmakers in China looking to follow in your footsteps?

Yi Xiaobai: My advice would be to stay true to your own unique vision, draw inspiration from your cultural heritage, and never be afraid to push boundaries. With dedication, hard work, and creativity, there’s no limit to what you can achieve.

Thank you, Director Yi Xiaobai, for your insightful thoughts on “Ne Zha 2” and the broader implications of its success.We look forward to seeing more of your captivating storytelling in the future.

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Sport

Marshmallow Release Date Set for April

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Edward Furlong Battles Cosmic Terror in “Unspeakable: Beyond teh Wall of Sleep”

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From saving humanity in “Terminator 2: Judgment Day” to facing cosmic horrors, Edward Furlong takes on a new challenge in the upcoming film “Unspeakable: Beyond the Wall of Sleep.” This chilling adaptation of H.P. Lovecraft’s 1919 short story “Beyond the Wall of Sleep” plunges viewers into a realm of unimaginable terror.

Unleashing the Ancient Evil

Set to hit VOD platforms on March 4th, “Unspeakable: Beyond the Wall of Sleep” follows renowned oneirologist Ambrose London, played by Furlong, as he is summoned to Arkham Asylum. His mission: to investigate a bizarre case of a patient exhibiting signs of possession by a 122-year-old colonial peasant. What initially appears to be a psychological study rapidly escalates into a nightmarish struggle for survival as London’s Dream Machine unleashes a malevolent alien entity bent on global destruction.

A Cast of Horror Icons

Joining Furlong in this cosmic descent into madness is a stellar cast including Bai Ling (“The Crow”), Ginger Lynn (“the Devil’s Rejects”), Robert Miano (“Donnie Brasco”), lew Temple (“The Devil’s Rejects”), Steve Railsback (“Lifeforce”), and Cyril O’reilly (“Porky’s”).

A Lovecraftian Legacy

“Unspeakable: Beyond the Wall of Sleep” marks the third collaboration between writer-director Chad Ferrin and the works of H.P. Lovecraft, following the successful releases of “The Deep Ones” (2020) and “The Old Ones” (2024). Ferrin expressed his excitement about partnering with Breaking Glass Pictures for this release:

“Thrilled to have ‘Unspeakable: Beyond the Wall of Sleep,’ the final film in my Lovecraft trilogy, in the hands of Breaking Glass Pictures,” said Ferrin. “I no this boundary-pushing, gonzo film will get the passionate release it deserves from them.”

Practical Horrors and a Cinematic Vision

The film promises a visceral and unsettling experience,with practical effects by Joe Castro,whose notable work includes “Campfire Tales” and “Iron Sky: The coming Race.”
“

Catch the first glimpse of the film’s chilling atmosphere and gothic visuals in the official trailer:

“Unspeakable: Beyond the Wall of Sleep” is a must-see for fans of cosmic horror and anyone seeking a truly terrifying cinematic experience. Prepare to confront your darkest fears when the film descends upon VOD platforms on March 4th.

What drew you to the role of Ambrose London and the story’s cosmic horror elements?

Edward Furlong: Unraveling Cosmic Horror in “Unspeakable: Beyond the Wall of sleep”

Introduction

Edward Furlong, famed for his iconic role in “Terminator 2: Judgment Day,” is set to captivate audiences once again in the upcoming cosmic horror film, “Unspeakable: Beyond the wall of Sleep.” Based on H.P. Lovecraft’s short story of the same name, this chilling adaptation promises to plunge viewers into a realm of unimaginable terror. Archyde had the opportunity to speak with Edward Furlong about his latest role and the film’s unique take on cosmic horror.

“Unspeakable: Beyond the Wall of Sleep”

Archyde: Your character, Ambrose London, is a renowned oneirologist. What drew you to this role and the story’s cosmic horror elements?

Edward Furlong: I was instantly drawn to the unique blend of science and the unknown that Ambrose London embodies. Plus, working with Chad Ferrin and this stellar cast was really exciting. As for the cosmic horror,I’ve always been a fan of Lovecraft’s work,so the chance to bring one of his stories to life was something I couldn’t pass up.

Horror Icons Assemble

Archyde: You’re joined by an impressive cast including bai Ling and Robert Miano. What was it like working with such a talented ensemble?

Edward Furlong: It was incredible. We all brought something different to the table, and that really enriched the story and our performances. The chemistry among us was palpable,and I think that reflects on screen.

A Lovecraftian Legacy

Archyde: “Unspeakable” is the third film in Chad Ferrin’s Lovecraft trilogy. What do you think makes Ferrin’s vision of Lovecraft’s stories stand out?

Edward Furlong: Chad has a unique ability to understand and capture the essence of Lovecraft’s work. He combines classic elements of cosmic horror with modern storytelling techniques, creating films that are both faithfully Lovecraftian and entirely fresh.

Confronting Darkness

Archyde: Edward, the film promises a truly terrifying experience. What do you hope audiences will take away from “Unspeakable: Beyond the Wall of Sleep”?

Edward Furlong: I hope they’ll be on the edge of their seats, maybe even looking over their shoulders when they leave the theater. But more than that, I want them to understand that sometimes, the most horrifying things are the ones we can’t explain or comprehend.

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