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Organize a big lunch for them on the beach. Make them run in layers on the sand. Make them take a bath in the sea when the heat is suffocating. At vacation time, these are the little things that adults do to please the little ones, without measuring or being aware of the risk taken. According to a BVA survey that we are unveiling for the National Cancer Institute (INCa), only 12% of parents consider childhood as the most dangerous period with respect to the sun’s rays. And yet, she is.
