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E-COMMERCE
12/12/2022
The Amazon e-commerce platform is deploying (in the United States for the moment) a new feature “inspired” by the social network TikTok. Her name ? “Inspire”. The tool, available in the Amazon app, allows consumers to view products from a personalized feed of videos and photos, then proceed to purchase where appropriate. This content will be produced either by influencers, but also by the brands themselves, or even by consumers. The user will be able to adjust their settings to personalize the experience. Learn more
