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Far from advertisements for sparkling and far too clean cars, Ford has dared mud, dust and grease in a dynamic spot once morest the backdrop of the famous tube “Back in time” from bande originale de Men In Black 3. For the communication of its new pick-up, the manufacturer appealed to the agency AMV BBDO and to the videographer Marcus Söderlund (who, among others, carried out campaigns for McLaren, Reebok, BBC and Vodaphone). In short, live happily, get dirty!
