Marketing Decisions – Number 2023/1 – No. 109 – Varia

Page 5 to 12: Gilles N’Goala and Isabelle Collin-Lachaud – Incongruous trip to the Consumer Electronic Show (CES) in Las Vegas | Page 13 to 34: Jamal Eddine Azzam, David H. Henard and Stéphane Salgado – “Patent marking” as a signaling strategy: influence on the perceived innovation of products and on their adoption | Page 35 to 56: Sophie Renault – My avatar, fashion and me | Page 57 to 77: Maxime David and Pascale Ezan – The presentation of the expertise of Youtubers in nutritional matters: the case of the videos “a day on my plate” | Page 79 to 102: Pascale Ertus – Affirming the naturalness and proximity of the food product to reinforce the effect of the terroir designation | Page 103 to 130: Mihaela Bonescu, Emilie Ginon, Valériane Tavilla, Coralie Biguzzi and Angela Sutan – Representations of conviviality: from the social imagination of meals to food well-being | Page 133 to 139: Gilles N’Goala and Isabelle Collin-Lachaud – Incongruous trip to the Consumer Electronic Show (CES) in Las Vegas | Page 141 to 159: Jamal Eddine Azzam, David H. Henard and Stéphane Salgado – “Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption | Page 161 to 179: Sophie Renault – My avatar, fashion and me | Page 181 to 198: Maxime David and Pascale Ezan – The staging of female influencers’ expertise in nutrition: The case of the “What I eat in a day” videos | Page 199 to 220: Pascale Ertus – Asserting the naturalness and proximity of food products to reinforce the effect of the terroir label | Pages 221 to 246: Mihaela Bonescu, Emilie Ginon, Valériane Tavilla, Coralie Biguzzi and Angela Sutan – Representations of conviviality: From the social imaginary of meals to food well-being.