2023-05-12 23:41:21
Linda Yaccarino She will be the new CEO of Twitter in about six weeks and her profile could serve to calm the fears of advertisers on the social network, since the constant radical changes in the policies of the social network under the command of Elon Musk created mistrust. .
The owner of Twitter and the second richest man in the world announced this Friday that Yaccarino with”will focus primarily on business operations”, while he will focus “in the design of products and new technologies of the social network”.
Yaccarino resigned on Friday from her position as head of for NBCUniversal (NBCU), where she oversaw 2,000 workers on a team that has generated more than $100 billion in ad sales, according to the company.
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A graduate of Pennsylvania State University, she began her career in the media industry as an intern in the media planning department of NBCU.
The news of his new position seems to have also surprised NBCUgiven that Yaccarino I was going to be in charge of directing an event NBCU to attract advertisers next Monday.
Born into an Italian-American family, the woman is also active at the World Economic Forum, where she chairs the organization’s task force on the future of work and sits on the steering committee of governors for the media, entertainment and television industry. culture, according to his LinkedIn profile.
In 2018, Yaccarino she was appointed by then-Republican President Donald Trump to serve a two-year term on his Sports Fitness and Nutrition Council.
READ ALSO: Musk announces new CEO for Twitter, but he reserves several functions for himself
The executive worked with the White House again in 2021, but this time under Democratic President Joe Biden, to create a coronavirus vaccine campaign with Pope Francis.
Musk y Yaccarino They have collaborated before. The two appeared at a panel titled “Twitter 2.0: From Conversations to Partnerships” held last month in Miami Beach, Florida, where she asked the billionaire about the role of Twitter and the future of the social network.
Source: EFE
READ ALSO: Musk announces new CEO for Twitter, but he reserves several functions for himself
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