Projectics / Proyéctica / Projectique – Number 2023/1 – n°34 – Marketing facing five current managerial challenges

2023-05-11 22:00:00
Page 5 to 9: Christian Dianoux and Sandrine Heitz-Spahn – Editorial | Page 11 to 24: Georges Aoun and Karine Aoun Barakat – The use of social media for crisis communication during the COVID-19 pandemic: The case of Lebanon | Page 25 to 54: Gautier Lombard, Jean-Luc Herrmann and Mathieu Kacha – Online consumer opinion: attempt at clarification and proposed definition | Page 55 to 68: Madiha Bendjaballah – Impact of the technology-assisted service encounter seller | Page 69 to 85: Larissa Diekmann and Claas Christian Germelmann – Circular food economy: A new perspective on food waste | Pages 87 to 104: Zdeněk Linhart – Why measure attitudes toward specific types of in international contexts?.
1684040138
#Projectics #Proyéctica #Projectique #Number #n34 #Marketing #facing #current #managerial #challenges