2023-06-26 17:57:31
The food sector is undergoing a revolution all over the world. “There are new products, new ways to consume them, new places to eat, with the possibility of having them delivered or even paying with a host of new payment methods. And every day, heaps of new concepts and new technologies arrive from all sides, explained Thursday morning, Nancy Crimi-Lamanna, Chief Creative Officer, FCB (Canada), Creative Commerce Category Chair during the Grand Prix reveal press conference. But the campaign we won has managed to integrate all these new facts into a creative, emotional experience that really brings solutions to consumers”.
The idea of The subconscious orderr for Hungerstatin imagined by Wunderman Thomson Saudi Arabia : help gourmets make their choice from the nebula of dishes, menus and possibilities offered on the web. The technology allows consumers to identify their favorite foods and dishes at a glance thanks to the movements of their eyes on their screen, the time spent on the images, their points of interest and their known preferences. A practical, fast, clever, in short effective commercial solution that meets the requirements of this category point by point.
(© DR)
In total the France had 21 shortlisted works in the categorybut none finally managed to win Lion.
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