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Cafeyn organizes itself to continue the strategy of its deceased founder

by Alexandra Hartman Editor-in-Chief

2023-12-19 06:56:53

Published on Dec 19 2023 at 7:04Updated Dec 19 2023 at 7:56

Cafeyn continues its journey without its charismatic president and co-founder, Ari Assuied, who recently passed away, and follows the path he traced for his group, which he dreamed of making a “Spotify of information”. “After the shock of his disappearance, it was obvious for my children and me to continue,” says his wife, Marion Assuied. “Cafeyn, it’s an ambition that was part of our marriage, I will continue Ari’s work,” she assures.

Now the majority shareholder of the group, which also includes the Bregal Milestone fund, this forty-two-year-old business leader, who managed the By Terry cosmetics brand and founded another, Inur Beauty, was already a member from the administration board. She will now be more involved, in particular by bringing her knowledge of marketing and customer relations. With the same aim of strengthening attention to users of the service, the founder of the cosmetic brand Nuxe, Aliza Jabès, is also joining the board of directors.

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