Google Makes a Big Splash in Extended reality
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Google isn’t afraid to dip its toes into new waters. From smartphones and tablets to smart homes and AI, the tech giant has a hand in numerous industries. So, it’s no surprise that Google is setting its sights on the expansive world of extended reality (XR), a realm encompassing both virtual and augmented reality.
In a move that signals a serious commitment to XR, Google announced its intention to acquire a portion of Android XR”>HTC‘s XR unit for a cool $250 million. This acquisition isn’t Google’s first foray into the immersive tech space.Remember Google Cardboard, the company’s attempt to make VR accessible through smartphone-powered headsets? Or Google Glass, the ambitious project to bring smart glasses to the masses? These ventures, while not always commercially triumphant, demonstrate Google’s long-standing interest in XR.
Building on this legacy, Google unveiled plans for its Android XR platform, set to launch in 2024. This new platform aims to power a range of wearable devices, from headsets to glasses, bringing immersive experiences to a wider audience.
As part of this deal, a importent portion of HTC’s Vive engineering team will join google, bolstering the company’s advancement efforts for the Android XR platform.
However,HTC has been rapid to clarify that this isn’t a full-scale exit from the XR market. “Therefore, this is not redemption or exclusive license. In the future, HTC will still retain the ability to use it, use it and even further develop without any restrictions,” stated HTC Vice President and General Domer General LU CHIA-TE, emphasizing the company’s ongoing involvement in XR.
HTC: from Hardware hero to Innovation Partner
Once a leading force in the smartphone industry, HTC made waves with its innovative devices, pioneering features like 3D displays and dual cameras. But the smartphone market proved fiercely competitive, and HTC ultimately decided to focus its resources elsewhere.
In 2017, HTC sold its mobile device division to Google, marking a significant shift for the company. HTC then turned its attention to the promising world of virtual reality, collaborating with Valve to create the groundbreaking HTC Vive.
Now, with Google’s acquisition of its XR unit, HTC is taking another strategic step. while the long-term implications remain to be seen, it’s clear that HTC is choosing to leverage its expertise in XR by partnering with a tech giant poised to make a major impact on the industry.
The deal is expected to close in the first quarter of 2025, and all eyes will be on Google as it integrates HTC’s talent and technology into its vision for the future of XR.
How do you see XR technology impacting the future of healthcare?
HTC: From Hardware Hero to Innovation Partner
Google’s recent acquisition of a portion of HTC’s XR unit for $250 million has sent ripples through the tech industry. While HTC remains committed to XR, this deal signifies a strategic shift, focusing on innovation partnerships rather than solely hardware production. To delve deeper,Archyde spoke wiht Vivian Lin,HTC’s Vice President of XR strategy,to understand the motivations behind this decision and HTC’s vision for the future.
Interview with Vivian Lin, HTC Vice President of XR Strategy
Archyde: Vivian, thank you for joining us. Many perceive this acquisition as a departure from HTC’s traditional hardware-centric approach. Could you shed light on HTC’s evolving strategy in the XR space?
Vivian Lin: Absolutely. HTC has always been a pioneer in pushing technological boundaries. While our hardware innovations, particularly with Vive, have been instrumental in shaping the VR landscape, we recognize the evolving dynamics of the XR ecosystem. Partnering with a powerhouse like Google allows us to leverage their vast resources,expertise,and global reach to accelerate innovation and bring XR experiences to a wider audience.
Archyde: Google’s Android XR platform,launching in 2024,promises a unified platform for XR devices. How will HTC’s engineering expertise contribute to this initiative?
vivian Lin: Our Vive engineering team brings invaluable experience in developing cutting-edge XR hardware and software.Integrating our knowledge with Google’s Android ecosystem will be crucial in creating a seamless and robust platform that empowers developers and unlocks the full potential of XR.
Archyde: Despite the acquisition, HTC has stated it’s continued involvement in XR. What specific areas will HTC focus on moving forward?
Vivian Lin: we remain deeply invested in XR’s future. Our focus will be on developing innovative XR solutions tailored to specific industries, exploring new applications beyond gaming and entertainment, and collaborating with partners to drive the adoption of XR across diverse sectors.
Archyde: Many see Google’s move as a major step towards mainstream XR adoption.What excites you most about the future of XR, and how do you envision HTC playing a role in shaping that future?
vivian Lin: XR has the potential to revolutionize the way we learn, work, connect, and experience the world. I’m particularly excited about the possibilities in education, healthcare, and remote collaboration. HTC, with its deep XR expertise and Google’s global reach, is uniquely positioned to contribute to building a future where XR empowers individuals and transforms industries.
Archyde: Thank you, Vivian, for yoru insights. It’s clear that HTC remains a vital force in the XR space, albeit in a new and exciting capacity.
**Readers, what industries do you think will benefit most from the advancements in XR?
