From Disaster to Success: How one Woman Built a Baby Carrier Empire
Table of Contents
- 1. From Disaster to Success: How one Woman Built a Baby Carrier Empire
- 2. How did Thiva’s personal experience with her child’s safety impact her decision to create babyku.id?
- 3. From Disaster to Success: How One Woman Built a Baby Carrier Empire
- 4. an Interview with Thiva, Founder of Babyku.id
- 5. How did your personal experience inspire you to start babyku.id?
- 6. What were the early days of babyku.id like?
- 7. That’s amazing! How did you handle the overwhelming demand?
- 8. babyku.id’s success is truly remarkable! What are your thoughts on achieving this success while also promoting safe baby carrying practices?
- 9. What message would you like to share with aspiring entrepreneurs, especially those from Indonesia?
Imagine this: a shopping trip turns into an accident, and a mother’s concern for her child’s safety sparks a journey of innovation and entrepreneurial success.
For Lathifah Amaturrahman, known as Thiva, this scenario became the catalyst for her remarkable journey with babyku.id, one of Indonesia’s leading brands of baby carriers.
“At that time, it was because of me that the way I was carrying it was still the same as people used to do. So when I was picking up the items and putting them in the trolley, that’s when the carrier came off. I wasn’t fast enough to catch my child, so he fell to the floor,” Thiva recounted to detikcom. “This was clearly unforgettable for me. From there, I looked for ways and facts on how to carry a baby properly, and that’s how the sling product that is the mainstay of my business today was created.”
Driven by a desire to prevent similar incidents and armed with knowledge from carrying classes abroad, Thiva began crafting her own ergonomic sling carriers. Her passion was contagious, and friends and family were drawn to her creation, eagerly requesting their own.
Thiva realised there was a gap in the market. Many mothers in Indonesia lacked awareness about proper baby carrying techniques. She saw an chance and decided to fill it with her M-shaped, ergonomic babyku.id carrier, a product she claimed was a “new innovation and the first in Indonesia.”
“At first I made it and used it myself. But a lot of friends saw it, how come it’s flavorful, it looks like the baby is sticking to it, right? So it’s like being hugged and stuck to it. Then finally some friends started to say, ‘I want to make it,” Thiva shared. “Yes, I have intended to do this business.”
It wasn’t long before babyku.id took flight. Thiva approached a busy baby needs shop in Malang, initially facing doubt from the shop owner. However, Thiva’s perseverance paid off, and the shop agreed to order 50 carriers. To Thiva’s surprise, they sold out in just 3 days.
Demand skyrocketed, catapulting babyku.id into the spotlight. Orders surged from 100 slings to 800, then 1,000, with stocks constantly running out. Thiva’s initial investment of IDR 200,000 transformed into a profit of IDR 200 million in the first year alone. Today, seven years later, babyku.id boasts IDR 4.6 billion in turnover, employing a large team.
Thiva’s success story took an online turn when she expanded to various marketplaces. their innovative products earned them the title of best-selling carrier for two consecutive years.
Today, Thiva’s impact extends beyond business success. she is a passionate advocate for safe baby carrying techniques, believing it to be essential for optimal baby growth and growth.
“now I also dedicate my time, energy and even money to travelling around Indonesia. Educating at posyandu, even going to hospitals to teach Indonesian parents how to carry babies safely,” Thiva concluded.
Lathifah Amaturrahman’s journey from accident to entrepreneur is an inspiring tale of turning adversity into opportunity. It’s a testament to the power of passion, innovation, and the impactful difference a single person can make in the lives of countless families.
How did Thiva’s personal experience with her child’s safety impact her decision to create babyku.id?
From Disaster to Success: How One Woman Built a Baby Carrier Empire
an Interview with Thiva, Founder of Babyku.id
Imagine this: a shopping trip turns into an accident, and a mother’s concern for her child’s safety sparks a journey of innovation and entrepreneurial success.
For Lathifah Amaturrahman, known as Thiva, this scenario became the catalyst for her remarkable journey with babyku.id, one of Indonesia’s leading brands of baby carriers.
“At that time, it was because of me that the way I was carrying it was still the same as people used to do. So when I was picking up the items and putting them in the trolley, that’s when the carrier came off.I wasn’t fast enough to catch my child, so he fell to the floor,” Thiva recalled. “this was clearly unforgettable for me. From ther, I looked for ways and facts on how to carry a baby properly, and that’s how the sling product that is the mainstay of my business today was created.”
How did your personal experience inspire you to start babyku.id?
It was a real turning point. Seeing my son fall was terrifying, and it made me realize how important it is for mothers to learn proper baby carrying techniques. I started taking ergonomic babywearing classes abroad,learning about the benefits for both babies and mothers,and that’s when I decided to create my own M-shaped sling carrier – a new innovation and the first in Indonesia at that time.
What were the early days of babyku.id like?
At first, I made slings for myself and my friends. They loved how comfortable and secure they were. it was their positive feedback that pushed me to turn this into a business.I approached a busy baby needs shop in Malang, and although the owner was initially hesitant, she agreed to order 50 carriers. They sold out in just 3 days!
That’s amazing! How did you handle the overwhelming demand?
It was a whirlwind! Orders went from 100 slings to 800, then 1,000. We were constantly running out of stock. My initial investment of IDR 200,000 transformed into a profit of IDR 200 million in the first year alone. Now, seven years later, babyku.id has achieved a turnover of IDR 4.6 billion, employing a large team.
babyku.id’s success is truly remarkable! What are your thoughts on achieving this success while also promoting safe baby carrying practices?
“Today, I also dedicate my time, energy, and even money to traveling around Indonesia. I educate at posyandu, even going to hospitals to teach Indonesian parents how to carry babies safely. It’s incredibly rewarding to see families embrace safe babywearing practices and understand the profound impact it has on a child’s growth.”
Never underestimate the power of a problem solved. Look around you, identify the challenges people face, and use your creativity and passion to create solutions.And most importantly, don’t be afraid to pursue your dreams – even if they seem daunting at first.
from disaster to entrepreneur, Thiva’s story is an inspiration. Her journey reminds us that challenges can be springboards to remarkable success, especially when fueled by innovation, passion, and a desire to make a positive impact.What do you think are some other ways baby carriers can benefit families?
