Breaking: The ‘Beverly Hills’ of Catalonia Celebrates a Century of Luxury and Fame
Costa Brava, Spain—In the heart of Catalonia’s spectacular coastal region, S’Agaró, an urbanization that has often been called the “Beverly Hills” of Catalonia, is celebrating a major milestone. This district, known for its glamor and bespoke luxury houses, marks 100 years since its inception by the visionary Josep Ensa.
From Vision to Reality: The Birth of S Národí Mechanizace
In 1922, Josep Ensa, the great-grandfather of the current family owners, saw the potential in transforming a virgin coastal strip between Sant Pol and Sa Conca into a sophisticated destination. He started with his family home, Senya Blanca, which still stands as a symbol of opulence a century later.
Architectural Genius and Urban Planning
With the help of renowned architect Rafael Masó, S’Agaró was carefully planned as a high-end urbanization. Strict aesthetic norms were imposed, ensuring a harmonious blend of architecture, landscape, and ecology. The area enforced sustainable norms and brought in basic amenities like water and electricity from Sant Feliu de Guíxols.
Even the roads and access trails to the sea were meticulously respected, a design so valued that S’Agaró received cultural heritage designation in 1955.
The Legendary Hotel de la Gavina
The jewel of S’Agaró’s crown is undoubtedly the Hotel de la Gavina, designed by Masó in 1932. With nine luxury stars, it is the only five-star resort in Catalonia where Hollywood stars like Elizabeth Taylor, Orson Welles, Ava Gardner, and Sean Connery have stayed.
Celebrity Encounters and Memorable Incidents
The hotel’s hallowed halls bear witness to legendary stories, including a highly publicized incident involving Ava Gardner and Frank Sinatra, and another where Elizabeth Taylor angered staff by wetting a silk quilt during the filming of “Suddenly, Last Summer” (1959).
Preserving a Legacy of Luxury
Today, members of the Ensa family are dedicated to maintaining the essence and heritage of S’Agaró. Virginia Ensa, president of the Urban Entity of Conservation, and her family members, including Julia, Carina, and Josep, ensure that the stories and luxury of this unique space continue to be nurtured.
The Attractions of S’Agaró
Beyond its rich history and celebrity associated charm, S’Agaró is a haven for beach lovers. Highlighting the stunning beaches of Platja Gran and Cala Pedrosa, which offer pristine waters and a bucolic setting, make it an idyllic destination for both locals and tourists alike.
Looking Ahead
As S’Agaró continues to celebrate a century of luxury and glamor, it sets the stage for new generations to experience its timeless elegance. Its remarkable legacy and careful urban planning ensure that this gem of the Costa Brava remains a symbol of sophistication.
Don’t miss the chance to explore the heart of the Costa Brava and immerse yourself in the softer side of luxury. S’Agaró beckons with its storied past and opulent charm, welcoming both the curious traveler and the discerning luxury seeker.
