Smucker’s To Remove Artificial Colors From Products by 2027
The J.M.Smucker Co. is making a significant change.The company plans to remove artificial colors from its products by the end of 2027. This decision responds to growing consumer demand for healthier and more natural food options.
Orrville, Ohio-based Smucker said thursday it will also remove synthetic dyes from foods sold to K-12 schools by the 2026-2027 school year. This move ensures that schools using Smucker’s products will offer food with fewer artificial additives.

The decision to remove artificial colors reflects a broader trend in the food industry. More companies are opting for natural ingredients to appeal to health-conscious consumers. This change may impact the appearance of some products, the company is committed to maintaining the quality and taste that consumers expect.
Did You Know? artificial colors have been linked to hyperactivity in some children. Removing them aligns with health guidelines.
Here’s a comparison of J.M. Smucker Co.’s timeline versus another food company:
| Company | Commitment | timeline |
|---|---|---|
| J.M. Smucker co. | Remove artificial colors from all products | By the end of 2027 |
| J.M. Smucker Co. | Remove synthetic dyes from K-12 school foods | By the 2026-2027 school year |
| Kraft Heinz | Working towards removing artificial dyes | Ongoing efforts |
The removal of artificial food dyes from products sold to schools is particularly noteworthy. Pro Tip: check the labels of your favorite products to see if they contain artificial colors. Many natural alternatives exist.
What other food companies do you think will follow suit? How will this impact your purchasing decisions?
The Growing Trend of Natural Food Ingredients
The movement towards natural food ingredients is gaining momentum. Consumers are increasingly aware of the potential health impacts of artificial additives. This awareness is driving demand for products with simpler, more transparent ingredient lists.
Companies that adapt to this trend are more likely to succeed in the long run. By prioritizing natural ingredients, they can build trust with consumers and enhance their brand reputation.
Frequently Asked Questions About Artificial Colors in Food
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Why is Smucker’s removing artificial colors?
Smucker’s is removing artificial colors to meet consumer demand for more natural and transparent food ingredients.
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what artificial colors are being removed from Smucker’s products?
The specific artificial colors being removed have not been detailed, but the commitment covers all synthetic dyes and artificial colors currently used in J.M. Smucker Co. products.
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When will Smucker’s products be free of artificial colors?
the company aims to remove artificial colors from all its products by the end of 2027. foods sold to K-12 schools will be free of synthetic dyes by the 2026-2027 school year.
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Will the taste of Smucker’s products change after removing artificial colors?
Smucker’s has not commented on potential taste changes. The company will likely work to ensure any changes are minimal and do not negatively impact consumer satisfaction.
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Are other food companies also removing artificial colors?
Yes, many food companies, including Kraft Heinz, are also working to remove artificial colors from their products in response to consumer preferences and health concerns.
What are your thoughts on this decision? Share your comments below!