Martell’s Harlem Cocktail Activation: A Taste of Rémy Martin in the Heart of NYC

Martell Cognac is making waves in the spirits scene with its vibrant “Make It Martell” US tour. The eldest cognac house recently kicked off its cocktail activation in New York City.

The exclusive event was held at Native,a chic West-African fusion restaurant in Harlem. It brought together enthusiasts from the Tri-State area to experience Martell’s fresh take on cocktail culture.

Alex Reeds enjoyed flavorful bites like jollof rice balls and suya. The atmosphere was electric with Afrobeats music and engaging interactive stations.

One highlight was the “Roulette Revolution” bar. Here, a custom roulette wheel offered unique Martell twists on classic cocktails, including the Blue Swift Negroni and Cognac Margarita.

At the “Grape Essence Bar,” Martell’s Global Ambassador, Jasmin Goldstein, shared the brand’s rich history and craftsmanship. She guided attendees thru tastings, detailing the journey from grape to glass.

Cognac educator Ms. Franky Marshall also led a captivating journey of flavor and storytelling.The event’s interactive spirit was further enhanced by a “Smash Bar.”

At the Smash bar, guests became their own mixologists. they hand-muddled ingredients and pressed grapes to create personalized cocktails.

Martell’s tour is set to continue across the country. Upcoming stops include Atlanta, Washington, D.C., and Los Angeles, promising more trade experiences and exquisite cocktails.

What are your favorite cognac cocktails? Share your thoughts and experiences in the comments below! We’d love to hear from you.

What specific aspects of Rémy Martin’s history, as presented at the activation, resonated most with attendees?

Immersive Experiences & premium Cognac

Martell, a leading name in cognac, recently brought a vibrant cocktail activation to Harlem, New York City, offering a unique experience centered around its premium spirits, particularly Rémy Martin.This event wasn’t just about serving drinks; it was about immersing attendees in the brand’s heritage and showcasing the versatility of cognac cocktails. The activation focused on celebrating culture, community, and the art of mixology.

The Harlem Location: A Strategic Choice

Harlem was deliberately chosen as the location for this Martell cocktail experience. The neighborhood’s rich history, artistic energy, and strong sense of community align perfectly with the brand’s values. This strategic placement allowed Martell to connect with a diverse audience and tap into a cultural hub known for its influence on music, art, and culinary trends. The event space itself, a renovated historic building, further enhanced the atmosphere, blending modern elegance with Harlem’s distinctive character.

Signature Cocktails & Master Mixologists

The activation featured a curated menu of Rémy Martin cocktails, expertly crafted by renowned master mixologists. These weren’t your standard bar offerings. Each drink was designed to highlight the nuanced flavors of the cognac, incorporating fresh ingredients and innovative techniques.

here’s a glimpse of some featured cocktails:

Rémy Sidecar: A classic reimagined with a touch of orange blossom honey.

Harlem Nights: A bespoke creation featuring Rémy Martin 1738, blackberry liqueur, and a hint of spice.

French 75 Royale: A sparkling blend of Rémy Martin VSOP, lemon juice, simple syrup, and Champagne.

Attendees had the possibility to interact with the mixologists, learning about the art of cocktail making and the specific characteristics of each Rémy Martin expression. Workshops were also offered, providing hands-on experience in crafting these sophisticated drinks.

Beyond the Drink: The Rémy Martin Brand Story

The activation went beyond simply serving delicious cognac cocktails.It served as a platform to tell the Rémy Martin story – a narrative steeped in centuries of tradition and craftsmanship.Displays showcased the brand’s history, from its founding in 1724 to its modern-day innovations. Data was provided on the cognac production process, including grape selection, distillation, and aging.

Understanding Cognac Grades: VSOP, XO & Beyond

A key element of the educational component focused on demystifying cognac grades. Attendees learned the differences between:

1. VS (Very Special): Aged for a minimum of two years.
2. VSOP (Very Superior Old Pale): Aged for a minimum of four years. Rémy Martin VSOP is a popular choice for cocktails.
3. XO (extra Old): Aged for a minimum of ten years. Rémy Martin XO offers a more complex and refined flavor profile.
4. Hors d’âge: Beyond age designation, typically indicating exceptionally old and rare cognacs.

This knowledge empowered attendees to appreciate the quality and complexity of Rémy Martin cognacs and make informed choices when selecting their drinks.

the Price Point of Premium Cognac

While the activation focused on the experience, understanding the investment in premium cognac is vital. Based on recent data (as of July 15, 2025), pricing can vary:

Rémy martin VSOP 700ml: Approximately $60 – $80

Rémy Martin XO 700ml: Approximately $180 – $250

martell Cordon Bleu 700ml: Approximately $150 – $200 (similar quality level to Rémy Martin XO)

These prices reflect the quality of the ingredients, the aging process, and the brand’s reputation. The activation highlighted that the experience of enjoying