Harley-Davidson Resale Values: Which Models Hold Their Value – and What’s Changing
A Harley-Davidson is more than just a motorcycle; it’s a statement. But that statement comes with a price tag, and not just at the dealership. Understanding how a Harley holds its value – or doesn’t – is crucial for both buyers and sellers. Recent data reveals a surprisingly wide range in depreciation, with some 2015 models losing over half their original value, while others remain remarkably resilient. But looking back only tells part of the story. Shifting market dynamics and evolving rider preferences are poised to reshape Harley-Davidson’s resale landscape in the years to come.
The Depreciation Divide: From CVO to Street
The allure of a new Harley-Davidson doesn’t shield it from the inevitable forces of depreciation. Every vehicle loses value the moment it’s driven off the lot, and motorcycles are no exception. Examining 2015 models provides a clear snapshot of this reality. At the extreme end, the 2015 CVO Road Glide Ultra, initially priced around $39,649, now trades for approximately $13,000 – a staggering $26,649 loss. This represents a significant financial hit for owners hoping to recoup their investment.
Conversely, the more accessible 2015 Street 750, with a starting price of $7,499, has fared considerably better, currently averaging around $4,000. While still a 47% decrease, it’s a far cry from the CVO’s dramatic plunge. This disparity highlights a key principle: higher-priced, limited-edition models often experience steeper depreciation due to a smaller potential buyer pool and the introduction of newer, updated versions.
Beyond the Model: The Core Factors Influencing Resale Value
While the model itself is a major factor, several other elements significantly impact a used Harley-Davidson’s worth. Condition reigns supreme. A meticulously maintained bike with low mileage will always command a higher price than one showing signs of wear and tear. Age, naturally, plays a role, but it’s often intertwined with mileage. A well-cared-for bike with moderate mileage might be more desirable than a low-mileage example that has sat unused for years.
Beyond the mechanical, factors like customization and documentation matter. Originality often appeals to collectors, while comprehensive service records demonstrate responsible ownership. The overall demand for Harley-Davidson motorcycles in the current market also influences prices. You can find more information about motorcycle valuation resources at NADAguides.
The Heritage and Street Bob: Mid-Range Depreciation
Models like the 2015 Heritage Softail Classic and Street Bob represent a middle ground in terms of resale value. The Heritage Softail Classic, initially priced at $18,349, now averages around $10,000, representing an $8,349 loss. The 2015 Street Bob, costing $13,449 new, currently sells for approximately $8,000, a decrease of $5,449. These bikes, embodying classic Harley-Davidson styling, maintain a loyal following, contributing to their relatively stable values.
Future Trends: Electrification, Customization, and the Used Market
Looking ahead, several trends are poised to reshape the Harley-Davidson resale market. The company’s push towards electric motorcycles, like the LiveWire, introduces a new variable. The long-term resale value of electric motorcycles remains largely untested, and battery health will likely become a critical factor. Early data suggests that electric motorcycles may depreciate faster than their gasoline counterparts, but this could change as the technology matures and demand increases.
The growing popularity of motorcycle customization also presents a complex dynamic. While heavily customized bikes can appeal to niche buyers, they may also limit their broader market appeal. A tastefully customized bike with high-quality parts could potentially hold its value better than a stock model, but over-the-top modifications could deter potential buyers.
Finally, the overall health of the used motorcycle market will play a significant role. Economic conditions, fuel prices, and changing consumer preferences all influence demand. A strong used market generally benefits all motorcycle brands, including Harley-Davidson. The increasing availability of online marketplaces and financing options is also making it easier for buyers to find and purchase used motorcycles, potentially increasing competition and impacting prices.
Ultimately, navigating the Harley-Davidson resale market requires careful research and a realistic understanding of depreciation. While some models may lose significant value, others offer a surprisingly good return on investment. By considering the factors outlined above and staying informed about emerging trends, both buyers and sellers can make informed decisions and maximize their returns.
What are your thoughts on the future of Harley-Davidson resale values? Share your predictions in the comments below!
