LOVB Partners with Skims for Inclusive Intimate Apparel Expansion

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Skims Tapped as New Commercial Partner for League One Volleyball‘s Upcoming Season

By Archyde Staff | July 25, 2024

In a significant development for professional women’s volleyball, League One Volleyball (LOVB) has announced a new commercial partnership with the influential clothing brand Skims.This collaboration,revealed by [SportsPro](https://www.sportspro.com/) on July 25, 2025, marks a pivotal moment for the league as it prepares for its second season.

The partnership introduces the globally recognized brand, founded by television personality and entrepreneur Kim Kardashian, into the burgeoning world of women’s professional sports. Skims, known for its shapewear and loungewear, brings a considerable commercial and cultural presence that is expected to amplify LOVB’s reach and appeal.

This strategic alliance underscores the growing momentum behind women’s athletic leagues, attracting high-profile brands eager to connect with new demographics. The inclusion of Skims is anticipated to generate considerable attention, possibly driving increased fan engagement and jersey sales for the league’s teams.

League One volleyball, aiming to establish a robust professional structure for female athletes in the United States, sees this partnership as a crucial step in its mission. the league seeks to provide top-tier competition and secure enduring growth, and collaborations with commercially powerful entities like Skims are vital for achieving these objectives.

the timing of the announcement, ahead of the league’s second

How does the LOVB x Skims partnership address the ethical considerations of inclusivity beyond simply meeting consumer demand?

Expanding Size & Shade Ranges: A New Era for Intimates

LOVB, known for its commitment to body positivity and comfortable lingerie, has announced a notable partnership with Skims, Kim Kardashian’s shapewear and intimate apparel brand. This collaboration aims to dramatically expand the availability of inclusive sizing and shade ranges within the intimate apparel market, addressing a long-standing need for greater portrayal and accessibility. the partnership focuses on leveraging Skims’ manufacturing capabilities and LOVB’s expertise in fit and inclusive design. This isn’t just about adding a few sizes; it’s a essential shift in how intimate apparel is conceived and produced.

The Details of the LOVB x skims Collaboration

The core of the partnership revolves around several key initiatives:

Extended Size Range: Both brands will be expanding their size offerings, with a projected range from XXS to 5X. This move directly responds to consumer demand for more inclusive sizing options in plus size lingerie and everyday intimates.

expanded Shade Ranges: Recognizing the limitations of customary “nude” shades, the collaboration will introduce a wider spectrum of skin tones, offering at least 10 new shades across both brands’ core collections. This addresses the need for inclusive shade ranges in foundations and lingerie.

Innovative Fabric Technology: Skims’ expertise in fabric innovation will be combined with LOVB’s focus on comfort and fit. Expect to see new materials that offer enhanced support, breathability, and a seamless feel.

Joint Design Initiatives: Limited-edition collections co-designed by both brands are planned, showcasing a blend of LOVB’s signature aesthetic and Skims’ modern minimalism. These collections will emphasize body positive lingerie and celebrate diverse body types.

Why This Partnership Matters: Addressing a Market Gap

For years, the intimate apparel industry has been criticized for its lack of inclusivity.Traditional brands often catered to a narrow range of body types and skin tones, leaving many consumers feeling underserved.This partnership directly tackles this issue.

Increased Accessibility: By expanding size and shade ranges, LOVB and Skims are making intimate apparel more accessible to a wider audience.

promoting Body Positivity: The collaboration sends a powerful message about body acceptance and inclusivity, challenging conventional beauty standards.

Driving Industry Change: This partnership sets a new standard for the industry, encouraging other brands to prioritize inclusivity in their product development and marketing efforts. Inclusive fashion is no longer a niche market; it’s becoming the expectation.

Meeting Consumer Demand: Market research consistently shows a growing demand for inclusive sizing and shade ranges. This partnership is a direct response to that demand.

Benefits of Inclusive Intimate Apparel

Beyond the ethical considerations, inclusive intimate apparel offers tangible benefits to consumers:

Improved Fit: A wider range of sizes ensures a better fit, leading to increased comfort and confidence.

Enhanced Self-Esteem: finding intimate apparel that truly fits and flatters can significantly boost self-esteem.

reduced Skin Irritation: properly fitting garments minimize chafing and irritation, particularly critically important for individuals with sensitive skin.

Greater Choice: Consumers have more options to choose from, allowing them to find styles that reflect their personal preferences.

Real-World Impact & Early Consumer Response

Initial reactions to the proclamation have been overwhelmingly positive. Social media platforms are buzzing with excitement, with many consumers expressing their gratitude for the brands’ commitment to inclusivity.Early feedback suggests a strong demand for the expanded shade ranges,with many praising the brands for finally acknowledging the diversity of skin tones.

Several influencers specializing in body positivity and inclusive sizing have already previewed samples and shared their positive experiences, further amplifying the message. The hashtag #LOVBxSkims is trending, demonstrating the widespread interest in the collaboration.

Looking Ahead: The Future of Inclusive Intimates

The LOVB and Skims partnership represents a significant step forward for the intimate apparel industry.It’s a clear indication that inclusivity is no longer a trend but a fundamental expectation.As consumers continue to demand greater representation and accessibility, we can expect to see more brands follow suit, embracing diversity and body positivity in their product offerings. The future of intimate apparel is undoubtedly inclusive, and this collaboration is leading the charge. Shapewear for all bodies is becoming a reality.