Peking University Students Deepen Understanding of China Through Immersive Guangzhou Practice – Urgent Breaking News
GUANGZHOU, CHINA – August 9, 2025 – In a significant move to bolster ideological education and practical understanding of China’s development, Peking University’s School of Journalism and Communication has dispatched a team of 17 students and faculty to Guangzhou, Guangdong Province. This intensive ideological and political practice course, a key initiative aligned with the spirit of the 20th National Congress of the Communist Party of China and General Secretary Xi Jinping’s directives, aims to equip the next generation of communicators with a profound sense of national responsibility and a nuanced understanding of Chinese modernization. This is a developing story, and archyde.com is providing up-to-the-minute coverage.
Exploring Tradition and Innovation in the Heart of Lingnan
The program, running from July 9th to 12th, isn’t confined to classrooms. Students, led by Dean Chen Gang, are actively engaging with key institutions and cultural landmarks in Guangzhou. A cornerstone of the experience was the signing ceremony establishing the Ideological and Political Practice Education Base at Haima Company, a subsidiary of Guangzhou Pharmaceutical Group. This partnership will provide students with real-world insights into the challenges and opportunities within pharmaceutical advertising, a rapidly evolving field in China. The focus isn’t just on marketing; it’s about understanding the ethical considerations and societal impact of communication in a vital industry.
(Image Placeholder: Signing ceremony between Peking University and Haima Company.)
Tracing History and Remembering Revolutionary Roots
Beyond the corporate world, the students delved into China’s revolutionary history with a visit to the memorial hall of the Third Congress of the Communist Party of China. This immersive experience, utilizing both historical artifacts and modern multimedia, aimed to instill a deep respect for the sacrifices made by previous generations and reinforce the importance of upholding the Party’s values. The visit to Shamian Historical and Cultural District offered a contrasting perspective, allowing students to examine the legacy of foreign influence and the evolution of Guangzhou’s urban landscape. This blend of historical and contemporary exploration is crucial for developing a well-rounded understanding of China’s complex past and present.
Traditional Chinese Medicine: A Bridge to Cultural Heritage and Modern Healthcare
A significant portion of the practice course focused on Traditional Chinese Medicine (TCM), a cornerstone of Chinese culture and a growing force in global healthcare. Visits to the Natural Landscape Garden Museum – Guangzhou Shennong Caotang Museum of Traditional Chinese Medicine, the Lingnan Traditional Chinese Medicine Museum (under construction), and Guangyao Baiyunshan Biomedical and Health R&D and Sales Headquarters provided students with a comprehensive overview of TCM’s history, principles, and modern applications. The program emphasized the importance of preserving this cultural heritage while embracing innovation in pharmaceutical research and development. This aligns with China’s broader strategy of promoting “Chinese-style modernization,” which integrates traditional wisdom with cutting-edge technology.
(Image Placeholder: Students learning about TCM at the Shennong Caotang Museum.)
From Canine Research to Lychee Farms: A Grounded Perspective
The practice course wasn’t limited to urban settings. Students also visited the Guangdong National Canine Experimental Animal Resource Library, gaining insight into the vital role of animal research in advancing medical science. A visit to a local lychee farm provided a hands-on experience of agricultural life and the challenges faced by farmers. This diverse range of experiences underscores the program’s commitment to providing students with a grounded, holistic understanding of Chinese society. The visit to Hexiangu Historical and Cultural Reserve showcased how cultural tourism can revitalize rural communities and promote sustainable development.
The Power of Practice: Cultivating Responsible Communicators
This initiative, involving 86 people from 32 departments and 297 teachers, represents a substantial investment in the future of Chinese journalism and communication. The program’s emphasis on practical experience, coupled with rigorous ideological training, aims to cultivate a new generation of communicators who are not only skilled professionals but also responsible citizens deeply committed to serving the country and contributing to its continued growth. The goal, as articulated by the Peking University Youth League Committee, is to nurture youth who “have ideals, dares to take responsibility, can endure hardships, and is willing to fight.” This immersive practice course is a testament to Peking University’s dedication to fostering a new generation of leaders equipped to navigate the complexities of the 21st century.
As China continues its ascent on the global stage, initiatives like this are crucial for shaping a national narrative that is both informed and inspiring. The experiences gained in Guangzhou will undoubtedly shape these students’ perspectives and prepare them to become impactful voices in the years to come. Stay tuned to archyde.com for further updates on this developing story and in-depth analysis of China’s evolving educational landscape.
