Hobby business thanks to Temu transformed into successful seed shop

Temu’s Algorithm is Blooming: How One Seed Shop Achieved 100 Daily Orders, Defying Marketing Costs

November 8, 2025 – In a landscape often dominated by marketing giants, Temu is quietly revolutionizing the e-commerce world, offering a lifeline to small businesses struggling with soaring advertising costs. Edelmann Handel, a seed shop run by Nico Edelmann, is a prime example. What started as a passionate garden hobby has blossomed into a thriving business, thanks to Temu’s unique platform and commitment to supporting independent sellers. This is breaking news for entrepreneurs everywhere, demonstrating a viable path to success in the competitive online marketplace.

From Garden Hobby to Booming Business: The Edelmann Handel Story

Nico Edelmann had built a solid foundation for his seed business in 2024 – a loyal customer base, an extensive catalog of over 250 seed varieties, and consistent order volume. However, the escalating costs of online advertising were steadily eroding his profits. Like many small online retailers, Edelmann found himself trapped in a cycle of needing to spend more to be seen, a burden particularly heavy for businesses with smaller profit margins.

“The fact that Temu does not charge any advertising fees is a great advantage over other platforms,” Edelmann explains. “You have to pay for advertising in other marketplaces if you want to sell in large quantities. But if you offer small packaged products with a low profit margin, such advertising costs are a great burden.” Industry guidelines from Stryde suggest small e-commerce companies typically allocate 7-12% of their sales to marketing – a figure that can climb even higher when competing with larger brands.

Nico Edelmann transformed his passion for gardening into a successful seed business with the help of Temu. (Image: @edelmann Handel)

Temu’s Unique Approach: Rewarding Quality, Not Just Spending

Temu’s model differs significantly. The platform opened its doors to local sellers in over 20 markets, offering access to millions of potential customers without the upfront cost of advertising. Crucially, Temu’s algorithm prioritizes quality sellers, rewarding those who deliver excellent products and customer service. This allowed Edelmann to focus on growth and product development, rather than constantly chasing visibility.

Initially, Edelmann tested the platform with just six of his 250 seed varieties. The results were astonishing. Within two months, Edelmann Handel was consistently receiving 70 to 100 orders per day – a volume he previously achieved only by listing hundreds of products on other marketplaces. This demonstrates the power of Temu’s reach and the effectiveness of its algorithm in connecting sellers with eager buyers.

The Power of Reviews and Dedicated Support

Beyond the algorithm, Temu fosters a strong community and encourages customer engagement. Statistics show that 95% of consumers read reviews before making a purchase, and nearly 58% are willing to pay more for a product with positive feedback. Edelmann found that Temu generated a significantly higher volume of reviews – often accompanied by photos and gardening success stories – than other platforms. “The continuously high current of positive reviews has significantly boosted the sales of Edelmann Handel,” he says, noting that 95% of Temu customers give his products a five-star rating.

Temu’s platform provides dedicated support and fosters a community of engaged customers. (Image: Temu)

Perhaps most impressively, Edelmann received personalized support from Temu’s team. Instead of automated responses, he was connected to a dedicated support team via WhatsApp, receiving clear and helpful answers within minutes, even on weekends. This level of support extended to integrating billing software, resolving listing issues, and streamlining order management. “Temu is not just a marketplace,” Edelmann emphasizes, “But a partner who helps small companies like mine to success.”

Looking Ahead: Expansion and a Thriving Community

Edelmann plans to list his entire seed catalog on Temu and explore new product categories to capitalize on seasonal demand. He’s optimistic about the future, fueled by positive customer feedback and the growing community of gardeners he’s connected with through the platform. “When I see photos of the flowering gardens of my customers, it reminds me of why I founded this business,” he shares. “When I think back and think about how far this small seed business has come, I am grateful for the support that Temu gave me. This means that I can not only build a successful business, but also find a community of like-minded gardens.”

The story of Edelmann Handel is a powerful testament to the potential of Temu to level the playing field for small businesses. It’s a reminder that, with the right partner, even the smallest ventures can blossom into something extraordinary. For entrepreneurs seeking a viable alternative to traditional e-commerce platforms, Temu offers a compelling opportunity to reach new customers, build a thriving community, and cultivate lasting success. Stay tuned to archyde.com for more breaking news and in-depth analysis of the evolving e-commerce landscape.