**Side Effects of the K-Pop Revolution: How ‘Kideh’ and OSTs like ‘Golden’ Influence Music Beyond Genre Boundaries**

Okay, hear’s a translation of the provided Korean text, broken down into sections, along with a summary of the main points.

Overall Summary:

The article discusses the surprising success of a song from a Netflix animated series (“golden”) reaching #1 on the British official single chart, and then returning to #1 a second time. It draws parallels to Psy’s “Gangnam Style” success, but emphasizes that this is a more enduring global achievement. The article then explores how OSTs (Original Soundtracks), particularly those tied to global animation, are becoming a new avenue for K-Pop’s international expansion, moving beyond the traditional idol-focused model.It concludes by suggesting this represents a shift from “K-pop” to “G-Pop” (Global Pop).

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Section 1: Chart Success & Historical Context

“After its release, it ranked first on the British official single chart, was pushed back for a while, and then returned to the top, setting the record as the first two-week second week.This is a global record that reappears 13 years after Psy’s Gangnam Style.It is more meaningful in terms of sustainable global achievements, not just events.”

Translation: The song debuted at #1 on the UK official singles chart, briefly dropped in ranking, but then climbed back to #1, achieving the rare feat of being #1 for a second non-consecutive week. this hasn’t happened as Psy’s “Gangnam Style” 13 years ago. This success is significant as it suggests a lasting global impact, rather than a fleeting viral moment.

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Section 2: OST & Animation – A new Stage for K-Pop

Headline: OST and animation,K-pop’s new stage

“An interesting point is the fact that this song is an OST,not an idol album. Netflix animation aimed at people around the world, the voices of Korean American artists, and collaboration between global composers, ‘Golden’ naturally approached the public.”

Translation: What’s noteworthy is that this hit song comes from an Original Soundtrack (OST), not a typical idol group album. The song, “Golden,” from a Netflix animated series targeting a global audience, benefited from the involvement of Korean-American artists and collaboration with composers from around the world, allowing it to connect with listeners naturally.

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Section 3: Creative Team & Production

“The director was directed by the Korean director, and the vocals were attended by Korean -American artists such as Lee Jae -jae, Audrey sister and Ray Ami. In particular, composer Lee Jae -jae is a SM trainee who has melted the global sense while understanding K -pop grammar.”

Translation: The song was directed by a Korean director, and featured vocals from Korean-American artists like Lee Jae-jae, audrey Sister, and Ray Ami. Notably, composer Lee Jae-jae is a trainee at SM Entertainment (a major K-Pop agency) and brings a global sensibility to the music while still understanding the core elements of K-Pop.

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section 4: Beyond Fandom – Expanding Reach

“In this way, the form of animation OST instead of the idol stage has become a new passage for popularization of K -pop. Music critics interpret this as ‘mix & harmony’ strategy. Collaboration beyond genres, nationality, and platforms, not fandom center, expanded K -pop’s affinity.”

Translation: This demonstrates that using animation OSTs, rather than relying solely on idol group releases, is a new way to popularize K-Pop. Music critics are calling this a “mix & harmony” strategy. By collaborating across genres, nationalities, and platforms, and moving beyond a focus on dedicated fandoms, K-Pop is broadening its appeal.

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Section 5: From K-Pop to G-Pop

Headline: From K -pop to G -pop

(The text ends abruptly here, but the implication is clear.)

translation (implied): This shift in strategy and broadening of appeal suggests that K-Pop is evolving beyond its national origins and becoming “G-Pop” – Global pop.

Let me know if you’d like me to elaborate on any specific part of the text or provide further analysis!

How does the “anything goes” approach to music creation in K-Pop,exemplified by artists like BIBI,challenge conventional Western pop songwriting conventions?

The Rise of ‘Kideh’ and Hyperpop’s Debt to K-Pop

The global explosion of K-Pop isn’t just about catchy melodies and synchronized choreography; it’s a cultural reset impacting music production,genre blending,and artist growth worldwide. A key, often overlooked, element of this influence is the emergence of “Kideh” – a microgenre born from hyperpop and heavily indebted to the sonic experimentation prevalent in K-Pop.

Kideh, characterized by its maximalist soundscapes, pitch-shifted vocals, and glitchy production, directly mirrors the willingness of K-pop groups like BLACKPINK, Stray Kids, and (G)I-DLE to push boundaries. These groups routinely incorporate elements of trap, EDM, and even rock into their tracks, creating a sonic palette that’s both familiar and utterly unique.

Sonic Similarities: Both Kideh and forward-thinking K-Pop prioritize intense sound design, utilizing auto-tune not as a corrective tool, but as an instrument in itself.

Production Techniques: The rapid editing, layering, and use of unconventional samples found in Kideh are directly inspired by the production styles of K-Pop hitmakers like ryan Jurek and DEEZ.

Genre Fluidity: Both actively reject rigid genre classifications, embracing a “anything goes” approach to music creation. This is a significant departure from traditional western pop structures.

The OST Phenomenon: ‘Golden’ and the expanding World of Soundtrack influence

K-Pop’s influence extends beyond the core genre itself, particularly through its incredibly popular Original Soundtracks (OSTs). The recent success of Jungkook’s “Golden” (from the 7Fates: The Origin webtoon OST) is a prime example. But this isn’t a new phenomenon.K-Drama OSTs have long been a breeding ground for hit songs and emerging artists.

The impact of K-Pop OSTs is multifaceted:

1. Global Reach: OSTs provide a gateway for international audiences to discover K-Pop artists and the broader Korean entertainment industry. The popularity of dramas like Crash Landing on You and Squid Game significantly boosted the visibility of their respective OSTs.
2. genre Diversification: OSTs frequently enough feature a wider range of genres than typical K-Pop releases, including ballads, R&B, and acoustic tracks.This expands the sonic landscape and attracts a more diverse listener base.
3. Cross-Media Synergy: The integration of music with visual storytelling creates a powerful emotional connection with audiences.This synergy is increasingly being adopted by Western artists and media producers.
4. Increased Songwriting & Production Quality: K-Pop OSTs are known for their high production values and strong songwriting, often featuring collaborations with renowned composers and producers.

How K-Pop is Reshaping western Pop production

The influence isn’t just stylistic; it’s fundamentally changing how Western pop music is made.

Emphasis on Vocal production: The intricate vocal layering and processing techniques pioneered in K-Pop are now commonplace in Western pop. Artists like Ariana Grande and Doja Cat have openly acknowledged their inspiration from K-Pop vocal styles.

Complex Song Structures: K-Pop songs often feature multiple key changes, tempo shifts, and distinct sections, creating a dynamic and engaging listening experience. Western artists are increasingly experimenting with similar structures.

The Rise of the “producer-Centric” Model: K-Pop’s success is heavily reliant on the skills of its producers and songwriting teams. This has led to a greater appreciation for producers in the Western music industry, with producers like TMS (who worked with BTS) gaining significant recognition.

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