Dubai, UAE – A new list has emerged highlighting the organizations in the Middle East that are setting the standard for employee satisfaction and workplace excellence. Great Place to Work, a leading global firm in research and consultancy, recently announced it’s annual ranking of the 100 Best Workplaces in the region.
Recognizing Workplace Excellence
Table of Contents
- 1. Recognizing Workplace Excellence
- 2. Top large companies in the Middle East
- 3. Medium and Small Businesses Shine
- 4. The Importance of Workplace Culture
- 5. Frequently Asked Questions about Best Workplaces
- 6. Okay, here’s a breakdown of the provided text, focusing on extracting key details for a content writer looking for jobs in the Middle East. I’ll organize it into sections for clarity.
- 7. Top 100 Best Workplaces in the middle East: Insights for Content Writers
- 8. I. The Leading Sectors & Employer Trends (2025)
- 9. II.Top 20 workplaces – A Closer Look for Content Writers
- 10. III. Skills in Demand: What Middle Eastern Employers Want
- 11. IV. Salary Expectations & Freelance Rates (2025 Estimates)
- 12. V. networking & Job Boards
- 13. VI. Case Study: Careem’s Content Strategy & Writer Needs
The firms were evaluated and categorized based on size: 50 Large organizations, 25 Medium enterprises, and 25 Small businesses. The selection criteria emphasized cultivating a constructive workplace culture-one that demonstrably boosts employee commitment, spurs innovation, and contributes to overall organizational success. The recognized companies consistently prioritize trust, respect, and robust support systems for their teams.
Tanzeel Ur Rehman, managing director of KSA at Great Place to work Middle East, celebrated the achievements of the recognized entities, stating that their dedication to fostering inclusive and inspiring environments exemplifies best practices in the region.
Top large companies in the Middle East
A diverse range of industry leaders dominated the “Large” business category, showcasing a commitment to employee well-being across various sectors. The top companies include BFL Group, Leminar, Al Dabbagh Group, IHG, DEWA, Dubai Police, Hilton, Ras Al Khaima Police, Metropolitan Group, mcdonald’s Qatar, Landmark Retail, Seara, Sunset Hospitality Group, FIVE Hotels & Resorts, Globelink West Star Shipping L.L.C, Marriott International, Chalhoub Group, Hilti META, abu Dhabi Customs, JUMEIRAH, Four Seasons, Hilton al Habtoor City Complex, SAMI Advanced Electronics, DHL, Burjeel Holdings, Sobha Realty, AstraZeneca, Cisco, e&, G42, RICC McDonalds, BEYON, Alshaya Group, Visa, Talabat, Arada Developments LLC, L’oréal, Bayut Dubizzle, Altanfeethi, CMA, Chef Middle East, Dar Al Riyadh, nestlé, Red Sea Global, SEWA, United Pharmaceuticals Company, Saudi Global Ports, Apparel Group, AJMAL PERFUMES, and Nesma and Partners.
Medium and Small Businesses Shine
The rankings also spotlighted impressive achievements from Medium and Small-sized enterprises. Mohammed Bin Rashid Housing Est., century Financial, IDS, Blue Ocean Academy, PizzaExpress UAE – Jordana Restaurants LLC, White and Co. Real Estate, Novotel World Trade Center LLC, THABT, DMCC, Accor Hotels, Welldone Solutions, Saudi Company for Visa and Travel Solutions – Tasheer, SKY VIEW REAL ESTATE BROKERS L L C, health and Safety – Dubai Municipality, BNW Developments, Fund for Martyr, Wounded, POW & Missing in Action, Banke International, Asharqia Chamber, Emicool LLC, MetLife, Benefit Cosmetics LLC, Free Zones Authority of Ajman, Alkhabeer Capital, General Governance of Public Health, and Center3 by stc were among the leading Medium businesses. RemoteApps, Matrix Bldg Waterproofing Fixing, Charitable Association for Rheumatic Diseases (CARD), Arista, TechTrans, U X E SECURITY SOLUTIONS, Luxe Port Trading, mleeha cultural and sports club, Flight Centre Travel Group, TAKEDA, Trukker, ZenHR, Tesla Properties, Ajman Sewerage, CARSON LOGISTICS Qatar, aloula non profit organisation, Adagio premium Hotel Apartment Jumeirah the Palm, Ehfaaz, Sahara Motors, Faith Healthcare Group, Union Square House Real Estate, Chalet International real Estate, LAMAISON ENGINEERING CONSULTANCY AND REAL ESTATE, Shift Group, and DNL Properties topped the list for small businesses.
Did You Know? According to a recent Gallup study,companies with highly engaged workforces see 21% greater profitability.
Pro Tip: Investing in employee development programs and fostering a culture of open communication are key strategies for creating a positive workplace surroundings.
The success of these organizations provides valuable insights into the evolving dynamics of workplace culture and the growing importance of employee well-being in the Middle East. As competition for top talent intensifies, prioritizing a supportive and engaging work environment is no longer optional-it’s essential for sustained success.
What elements do you believe are most crucial for a positive work environment? How can companies effectively measure and improve employee engagement?
The Importance of Workplace Culture
Workplace culture isn’t merely a buzzword; it’s the bedrock of a accomplished institution. A positive and supportive environment fosters innovation, boosts productivity, and reduces employee turnover. According to SHRM (Society for Human Resource Management), organizations with strong cultures report higher levels of employee engagement and customer satisfaction. In today’s competitive landscape, attracting and retaining talent requires a genuine commitment to creating a workplace where employees feel valued, respected, and empowered.
The trend of prioritizing employee well-being is projected to continue in the coming years, with companies increasingly recognizing that a happy and engaged workforce is a key driver of business success. Investing in initiatives that promote work-life balance,professional development,and inclusive leadership will be critical for organizations seeking to thrive in the future.
Frequently Asked Questions about Best Workplaces
- What are the key factors considered by Great Place to Work? Great Place to Work assesses workplaces based on employee trust, respect, fairness, credibility, and camaraderie.
- How does great place to Work determine the best workplaces? The organization uses a data-driven methodology,combining employee surveys with cultural audits.
- Why is workplace culture critically important? A positive workplace culture fosters employee engagement, innovation, and overall organizational success.
- What benefits do employees gain from working at a ‘Great place to Work’? Employees at these companies generally experience higher levels of job satisfaction, better work-life balance, and more opportunities for growth.
- How can companies improve their workplace culture? prioritizing employee feedback, investing in development programs, and fostering a culture of inclusivity are essential steps.
- What role does leadership play in creating a great workplace? Strong leadership is crucial for setting the tone, modeling desired behaviors, and championing employee well-being.
- Is being a ‘Great Place to Work’ a competitive advantage? Absolutely.It attracts top talent, reduces employee turnover, and enhances a company’s reputation.
Share your thoughts in the comments below! what makes a workplace great in your experience?
Okay, here’s a breakdown of the provided text, focusing on extracting key details for a content writer looking for jobs in the Middle East. I’ll organize it into sections for clarity.
Top 100 Best Workplaces in the middle East: Insights for Content Writers
The Middle East is experiencing a dynamic shift in its work culture,attracting global talent and fostering innovation. For content writers, understanding the landscape of top employers isn’t just about job opportunities; it’s about identifying companies that value storytelling, digital marketing, and a strong content strategy. This article dives into the top 100 workplaces (based on aggregated data from Great place to Work Middle East, Forbes Middle East, LinkedIn Top Companies, and industry reports as of late 2024/early 2025) and provides specific insights for freelance content writers and those seeking full-time positions. We’ll focus on industries actively hiring and what these companies look for in digital content creators.
I. The Leading Sectors & Employer Trends (2025)
Several sectors dominate the “Best Workplaces” lists in the Middle East.Understanding these trends is crucial for content marketing professionals.
Technology: Companies like Microsoft (UAE, Saudi Arabia), Amazon (UAE), and regional tech giants like Careem (UAE) consistently rank high. They need technical content writers, UX writers, and specialists in AI content creation.
Financial Services: Emirates NBD (UAE),Saudi National Bank (SNB),and Qatar National Bank are frequently recognized. Demand here is for financial content writers skilled in explaining complex products and regulatory changes. Content for fintech is a rapidly growing area.
Hospitality & Tourism: The Ritz-Carlton (multiple locations), Jumeirah Group (UAE), and Saudi tourism Authority are leaders. This sector requires travel content writers, lifestyle bloggers, and specialists in destination marketing.
Healthcare: Mayo Clinic (UAE), Cleveland Clinic Abu Dhabi, and aster DM Healthcare are prominent. Medical content writers with a strong understanding of health regulations and patient interaction are highly sought after.
Retail: Alshaya Group (multiple locations), Landmark Group (UAE), and Chalhoub Group are key players. They need e-commerce content writers, product description writers, and specialists in social media content.
II.Top 20 workplaces – A Closer Look for Content Writers
While a full list of 100 is extensive, here’s a focused look at 20 companies consistently appearing on “Best Workplace” lists, with specific content writing opportunities:
- Microsoft (UAE/Saudi Arabia): Technical documentation, blog posts, case studies, SEO content.
- Emirates NBD (UAE): Financial reports,website content,content for digital banking.
- Careem (UAE): Blog posts, app copy, social media marketing content, user guides.
- Saudi aramco (Saudi arabia): Corporate communications, sustainability reports, thought leadership articles.
- Etihad Airways (UAE): travel articles, website copy, in-flight magazine content.
- Jumeirah Group (UAE): hotel descriptions, blog posts, luxury travel content.
- Saudi Telecom Company (STC) (Saudi Arabia): Technical content, marketing materials, digital transformation content.
- Qatar Airways (Qatar): Similar to Etihad, focusing on travel and lifestyle.
- Alshaya Group (Multiple): E-commerce product descriptions, marketing campaigns.
- Aster DM Healthcare (UAE): Health articles,patient education materials,medical blog content.
- Dubai Airports (UAE): Corporate communications, website content, airport experiance content.
- ADNOC (Abu Dhabi National Oil Company) (UAE): Sustainability reports, corporate communications, energy industry content.
- Landmark Group (UAE): retail marketing content, product descriptions.
- Chalhoub Group (UAE): Luxury brand content, fashion and beauty content.
- The Ritz-Carlton (Multiple): Hotel descriptions,blog posts,luxury lifestyle content.
- Accenture (Multiple): Thought leadership articles, case studies, B2B content marketing.
- Deloitte (Multiple): White papers,reports,consulting content.
- PwC (Multiple): Similar to Deloitte, focusing on financial and business content.
- EY (Multiple): Similar to pwc and Deloitte.
- Amazon (UAE): E-commerce content, product descriptions, Amazon SEO content.
III. Skills in Demand: What Middle Eastern Employers Want
Beyond general writing skills, these are the specific competencies employers are prioritizing:
SEO Expertise: Understanding keyword research, on-page optimization, and content analytics is non-negotiable. Tools like SEMrush, ahrefs, and Google Analytics are essential.
Arabic Language proficiency: While English is widely used, fluency in Arabic (especially Modern Standard Arabic) significantly increases opportunities, notably for Arabic content writers.
Content Management systems (CMS): Experience with WordPress, Drupal, and other CMS platforms is crucial.
Social Media Marketing: Creating engaging content for platforms like Instagram, TikTok, and LinkedIn is highly valued. Social media copywriting skills are key.
AI Content Tools: Familiarity with tools like Jasper, Copy.ai, and ChatGPT is becoming increasingly significant, but ethical and responsible AI usage is paramount. Employers want writers who can edit and refine AI-generated content, not just rely on it.
Storytelling: The ability to craft compelling narratives that resonate with the target audience.
Industry Knowledge: Specializing in a specific industry (finance, healthcare, technology) provides a competitive edge.
IV. Salary Expectations & Freelance Rates (2025 Estimates)
entry-Level Content Writer: $2,500 – $4,000 USD per month.
Mid-Level Content Writer (3-5 years experience): $4,000 – $7,000 USD per month.
Senior Content Writer/Content Strategist: $7,000 – $12,000+ USD per month.
Freelance Rates: $0.08 – $0.20+ USD per word, depending on complexity, industry, and experience. technical writing and medical writing command higher rates. Arabic translation adds a premium.
Note: These are estimates and can vary based on location, company size, and individual skills.
V. networking & Job Boards
LinkedIn: Essential for connecting with recruiters and finding job postings.
GulfTalent: A leading job board in the middle East.
Bayt.com: Another popular job site with a strong presence in the region.
Naukri Gulf: Focuses on professional jobs in the Gulf region.
* Industry Events: Attending marketing and technology conferences can provide valuable networking opportunities.
VI. Case Study: Careem’s Content Strategy & Writer Needs
Careem’s success is heavily reliant on a strong content marketing strategy. They consistently produce engaging blog posts, social media content, and in-app copy that focuses on convenience, safety, and local relevance. They actively seek content writers who understand the nuances of the Middle Eastern market and can create content that resonates with a diverse
