Spearheading Innovation: Modamoda and Daiso Entering the Hair Loss Market for the First Time

Modamoda Ventures Into Hair Loss Solutions With ‘Bluevie Botin Scalp‘ Line

Seoul, South Korea – September 2, 2025 – Modamoda, a company renowned for its advancements in dyeing technology, is making a meaningful expansion into the rapidly growing hair loss solutions market. The company announced today the official launch of its ‘Bluevie Botin Scalp’ line, a comprehensive system designed to address hair loss through a novel approach focused on scalp health.

Rising Demand Fuels Market Entry

The hair loss market has experienced consistent expansion, driven by an increasing number of younger consumers seeking preventative and restorative treatments. Modamoda aims to capitalize on this trend, leveraging its existing scalp research and technological expertise to offer a unique approach to combating hair loss.According to a recent report by Grand View Research,the global hair loss treatment market was valued at USD 8.2 billion in 2023 and is projected to reach USD 14.7 billion by 2030.

A Holistic approach To Scalp Health

The ‘Bluevie Botin Scalp’ line centers around the concept of treating the scalp as an extension of skincare, offering a professional system with a range of products designed for cleansing, soothing, and nourishment. Modamoda intends to deliver tailored solutions by categorizing products based on their function, ensuring optimal care for various scalp conditions and stages of hair loss.

Key Ingredients & Technological Innovation

A core component of the new line is ‘Bluevinotin,’ a blend of high-purity Biotin and Panthenol B5, formulated to deliver essential nutrients and improve scalp elasticity.Modamoda’s optimized liposomule design is employed to enhance the absorption and effectiveness of these ingredients, creating a differentiated hair loss care system.

Product Lineup: A Comprehensive Scalp Solution

The ‘Bluevie Botin Scalp’ line includes:

• Bluevie Scalp Gaggle Scaler
• Bluevie Botin Scalp Shampoo
• Bluevie Botin Scalp Capsule Treatment
• Bluevie Votin Scalp Bubble Mask
• Bluevier 2000 Shot Scalp Ampoule (PDRN/Madeca/Blue Botin)

innovative Formulations

The Bluevie Scalp Gaggle Scaler utilizes a silicone brush and a gentle, cooling formulation with AHA and PHA to remove dead skin cells and sebum, providing a deep cleanse while protecting the scalp barrier. The Bluevinotin Scalp Shampoo boasts a concentration of 100,000 ppm of German beer yeast alongside key hair loss functional ingredients. Clinical trials reportedly demonstrated an 8.1% betterment in scalp elasticity and a reduction of over 65% in hair loss after four weeks of use.

Accessibility & Affordability

Modamoda is positioning the ‘bluevie Botin Scalp’ line as an accessible and affordable option within the typically expensive hair loss treatment market. Complete sets are priced at approximately 32,000 won (roughly $24 USD), aiming to become a leading national brand in hair loss care. the products are currently available in daiso stores and online.

“Our primary goal was to develop a product that combines effective ingredients with an affordable price point, addressing the growing concerns around hair loss,” stated Bae Hyung-jin, CEO of Modamoda. “We believe ‘Bluevie Botin Scalp’ will revolutionize the market and provide a solution for everyone.”

Understanding Hair Loss: A Growing Concern

Hair loss affects millions globally, with causes ranging from genetics and hormonal changes to stress and nutritional deficiencies. The American Academy of Dermatology Association estimates that over 80% of men and about 50% of women experience significant hair loss by age 50. Early intervention and a holistic approach to scalp health are crucial for managing and preventing further hair loss.

Did You Know? Biotin, a key ingredient in the ‘Bluevie Botin Scalp’ line, is a B-vitamin essential for healthy hair growth, but its effectiveness can vary depending on individual deficiencies.

Pro Tip: Regular scalp massage can stimulate blood flow to the hair follicles, promoting healthier hair growth. Incorporate a gentle scalp massage into your daily routine.

Frequently Asked Questions About Hair Loss & ‘Bluevie Botin Scalp’

What are your thoughts on Modamoda’s entry into the hair loss market? Do you think affordable treatments will make a significant difference for consumers? Share your opinions in the comments below!

How might Modamoda and Daiso’s entry impact the pricing strategies of established hair loss treatment brands?

The Unexpected New Players in Hair Restoration

For years, the hair loss treatment market has been dominated by pharmaceutical giants, specialized clinics, and direct-to-consumer brands like Hims & Hers. Now, a surprising shift is underway. Fashion retailer Modamoda and value retailer Daiso are making their first forays into this rapidly growing industry, signaling a potential democratization of hair regrowth solutions. This move is particularly noteworthy given their established customer bases and distinct brand identities.

Modamoda’s Approach: Style & Scalp Health Combined

Modamoda, known for its trendy apparel and accessories, is launching a line focused on preventative hair care and early-stage hair thinning. Their strategy isn’t about aggressive regrowth, but rather maintaining scalp health and promoting stronger, fuller-looking hair.

Product Focus: Modamoda’s initial offerings include specialized shampoos, conditioners, and scalp serums formulated with ingredients like biotin, caffeine, and saw palmetto – all popular in hair loss prevention products.

Target Audience: They are specifically targeting fashion-conscious millennials and Gen Z who are proactive about self-care and preventative health measures. This demographic is increasingly aware of the importance of scalp care as an extension of skincare.

Marketing Strategy: Leveraging their existing social media presence and influencer collaborations, Modamoda is positioning these products as essential components of a holistic beauty routine, rather then solely as hair loss remedies.

Price Point: Positioned as mid-range, making it accessible to a wider audience than many clinical hair loss treatments.

Daiso’s Disruptive entry: Affordable Solutions for All

Daiso, the Japanese “100-yen shop” famed for its incredibly affordable goods, is taking a different tack. They are introducing a range of basic hair loss products – including scalp massagers, hair brushes designed to minimize breakage, and even low-cost topical solutions – all at their signature price point.

Accessibility is Key: Daiso’s move directly addresses the cost barrier often associated with hair loss treatment. Many effective solutions are prohibitively expensive for a meaningful portion of the population.

Product Range: While not offering clinical-grade treatments,Daiso’s products focus on improving scalp circulation,reducing stress on hair follicles,and providing basic hair strengthening support.

Target Demographic: Appealing to a broad demographic, particularly those seeking affordable preventative measures or supplementary care alongside other treatments.

Potential Impact: daiso’s entry could normalize conversations around hair loss and encourage more people to proactively address the issue, even with simple, low-cost solutions.

The Market Landscape & Growth Drivers

The global hair loss market is experiencing substantial growth, driven by several factors:

Aging Population: Androgenetic alopecia (male and female pattern baldness) becomes more prevalent with age.

Increased Stress Levels: Stress is a known contributor to various types of hair loss, including telogen effluvium.

Growing Awareness: Increased awareness of available treatments and preventative measures.

Technological Advancements: Innovations in hair restoration technologies, such as low-level laser therapy (LLLT) and platelet-rich plasma (PRP) therapy.

* rising Disposable Income: Allows more individuals to invest in hair loss solutions.

Understanding Different Types of Hair Loss

It’s crucial to understand the different types of alopecia to choose the right approach:

1. Androgenetic Alopecia: The most common type, genetically predisposed and hormone-related.
2. Telogen Effluvium: Temporary hair shedding frequently enough triggered by stress, illness, or childbirth.
3. Alopecia Areata: An autoimmune condition causing patchy hair loss.
4. Traction Alopecia: Hair loss caused by tight hairstyles that pull on the hair follicles.

The Role of scalp Health in Hair Loss Prevention

Regardless of the type of hair loss,maintaining a healthy scalp is paramount.A healthy scalp provides the optimal surroundings for hair growth.