Guenther Steiner Leads Tech 3 MotoGP Team Takeover Amid New Ownership Changes

News">
September 5,2025

steiner Leads Acquisition of Tech 3 MotoGP Team

Barcelona,Spain – In a landmark deal for the world of motorcycle racing,guenther Steiner,the former principal of the Haas Formula 1 team,is spearheading a new ownership group that has purchased the Red Bull KTM Tech 3 MotoGP team.The announcement,made on Friday,marks a significant shift in the landscape of the premier two-wheeled racing championship.

Deal Details and Financials

Sources indicate that the acquisition of the longstanding MotoGP operation, which has been a fixture in the sport since 2001, is valued at around €20 million, equivalent to approximately $23.4 million. Funding for the transaction is being provided by a consortium of investors led by IKON Capital. Steiner’s formal involvement will commence in 2026,when he will assume the role of Chief Executive Officer.

Leadership Transition

Richard Coleman, a motorsport professional with experience in Formula 1 and other racing series, has been appointed as the team principal. Current team owner, hervé Poncharal, who founded Tech 3 in 1990, will transition into a consultancy role, offering his expertise and guidance beginning next season. The team’s personnel and French headquarters will remain unchanged for the immediate future.

Steiner’s Vision for Tech 3

“This is a fantastic opportunity,” Steiner stated. “Tech 3 is a great team with a huge amount of potential and an remarkable legacy.” He further emphasized the importance of building upon Poncharal’s contributions to the team and the sport, expressing enthusiasm for maximizing the team’s potential and broadening the reach of MotoGP to new audiences.

A Shift in MotoGP Ownership

This acquisition represents the first major change in team ownership within MotoGP since late 2023, when Trackhouse Racing acquired RNF Aprilia for a reported sum of less than €3 million.The timing coincides with Liberty Media’s recent €4.2 billion takeover of Dorna Sports, the commercial rights holder of MotoGP, signaling an era of increased investment and commercial development within the sport.

The Broader Context of Motorsports Expansion

Steiner’s move to MotoGP follows his departure from Haas F1 prior to the 2024 season, where he served as the team’s principal since its inception in 2016. He gained widespread recognition through his candid commentary in the Netflix docuseries “Drive to Survive,” captivating audiences with his straightforward approach and distinctive personality. His entry into MotoGP is part of a broader trend of cross-pollination between Formula 1 and MotoGP, driven by Liberty media’s ambition to enhance global engagement in both sports.

Did You Know? Liberty Media’s acquisition of Dorna Sports is expected to introduce new marketing strategies and revenue streams to MotoGP, mirroring accomplished approaches employed in Formula 1.

Team	Previous Owner	New Owner/CEO	Acquisition Value (approx.)
Red Bull KTM Tech 3	Hervé Poncharal	Guenther Steiner (CEO, 2026)	€20 million ($23.4m)
RNF Aprilia	Previous Ownership	Trackhouse Racing	< €3 million

Carlos Ezpeleta, chief Sporting Officer for Dorna, welcomed Steiner to MotoGP, highlighting the sport’s current trajectory of growth and the exciting opportunities ahead. He also expressed gratitude to Poncharal for his significant contributions to MotoGP over the years.

Pro Tip: Investors looking for emerging growth in motorsports should pay close attention to MotoGP, particularly with the increased commercial development expected under Liberty Media’s ownership.

MotoGP’s Growing Appeal

MotoGP has seen a surge in popularity in recent years, driven by increased television coverage, social media engagement, and a focus on stunning racing action. The sport’s commitment to technological innovation and lasting practices is also attracting a new generation of fans.The series has expanded its presence in key markets, including North America and Asia, further solidifying its global reach.

Frequently Asked Questions About the Tech 3 Acquisition

• What is the acquisition price of the Red bull KTM Tech 3 MotoGP team?

  The acquisition is valued at approximately €20 million (around $23.4 million).

• When will Guenther Steiner officially take control of Tech 3?

  Steiner will assume the role of CEO in 2026.

• What role will Hervé poncharal play after the acquisition?

  Poncharal will transition into a consultancy role,providing guidance and support to the new ownership.

• Who is Richard coleman?

  Coleman is a motorsport professional with experience in Formula 1 and other racing series, and will serve as the team principal.

• Why is Liberty Media’s involvement significant for MotoGP?

  Liberty Media’s acquisition of Dorna Sports is expected to bring increased investment,marketing expertise,and commercial growth to MotoGP.

What do you think of Steiner’s move to MotoGP? Will this acquisition lead to significant changes for the Tech 3 team?

Share your thoughts in the comments below!

What strategic changes is Guenther Steiner expected to implement at Tech 3 Racing?

The Shift in Ownership at Tech 3 Racing

Significant changes are underway at the Tech 3 Racing MotoGP team. A new ownership group has finalized the acquisition, and at the helm of this transition is none other than Guenther Steiner, the former team principal of Haas F1. This move marks a pivotal moment for the French-based team, promising a fresh direction and potentially a resurgence in performance within the competitive world of MotoGP. The details of the ownership change were officially announced on September 4th, 2025, sending ripples thru the paddock.

Guenther Steiner’s Role and Vision

Steiner’s appointment isn’t merely a managerial one; he’s taking a leading role in shaping the team’s future strategy. Known for his no-nonsense approach and direct communication style – famously showcased in the Drive to Survive series – Steiner brings a wealth of experience in motorsport management.

Strategic Overhaul: Steiner is expected to implement a extensive review of the team’s operations, from engineering and logistics to rider development and marketing.

Focus on Performance: A key objective will be to elevate Tech 3’s on-track performance, aiming for consistent points finishes and challenging for podium positions.

Team Culture: Steiner’s reputation suggests a focus on building a strong, collaborative team environment, fostering innovation and accountability.

Sponsorship Acquisition: Leveraging his network and profile, Steiner will be instrumental in attracting new sponsors and securing financial stability for the team.

Background on Tech 3 Racing

Tech 3 Racing has a long and storied history in MotoGP, initially finding success in the 250cc World Championship before transitioning to the premier class. The team has a proven track record of nurturing young talent, notably Johann Zarco, who achieved multiple podiums while riding for Tech 3.However,recent seasons have seen the team struggle to consistently compete at the front of the grid. This downturn in performance is a key factor driving the current ownership change and Steiner’s appointment. The team currently fields KTM machinery.

The New ownership Group: Key Players and Investment

While the full details of the new ownership group remain confidential, sources indicate a consortium of investors with a strong interest in motorsport and a long-term vision for Tech 3. The investment is ample,reportedly exceeding €50 million,and will be allocated to:

1. Infrastructure Upgrades: Modernizing the team’s headquarters and trackside facilities.
2. Engineering Talent: Recruiting experienced engineers and specialists to enhance the team’s technical capabilities.
3. Rider Lineup: Potentially exploring options for a revised rider lineup to maximize performance.
4. Research and Development: Investing in R&D to improve the team’s understanding of KTM technology and optimize bike performance.

Impact on the MotoGP Landscape

Steiner’s arrival and the new ownership have the potential to significantly shake up the MotoGP landscape. Tech 3, under new leadership, could become a more formidable competitor, challenging the established factory teams.

Increased competition: A stronger Tech 3 will add another layer of competition to the MotoGP grid, benefiting the sport as a whole.

KTM Partnership: The relationship with KTM will be crucial. Steiner’s ability to collaborate effectively with the Austrian manufacturer will be key to unlocking the full potential of the KTM RC16.

Rider Market: The team’s future rider choices will be closely watched, with speculation already mounting about potential targets.

potential for Innovation: Steiner’s experience in F1 could bring fresh perspectives and innovative approaches to MotoGP.

Steiner’s Previous Successes: Lessons for MotoGP

Guenther Steiner’s tenure at Haas F1, while frequently enough turbulent, demonstrated his ability to build a team from scratch and achieve competitive results. Key takeaways from his F1 experience include:

Cost-Effectiveness: Steiner is known for his ability to maximize resources and operate efficiently.

Direct Communication: His candid and straightforward communication style fostered a culture of transparency and accountability.

Risk-Taking: Steiner wasn’t afraid to take calculated risks, which sometimes paid off handsomely.

Media Savvy: His engaging personality and willingness to speak his mind made him a popular figure with fans and the media.

Challenges Ahead for Tech 3 and Steiner

Despite the optimism surrounding the takeover,significant challenges lie ahead. MotoGP is a highly competitive environment, and success requires a long-term commitment and a relentless pursuit of advancement.

KTM Development: Reliant on KTM for engine and chassis development, Tech 3’s progress is intrinsically linked to the manufacturer’s success.

Competition: Facing established factory teams with significantly larger budgets and resources.

Adapting to MotoGP: Transitioning from F1 to MotoGP requires a deep understanding of the unique technical and sporting regulations.

Building a Team: Assembling a cohesive and high