Zillow Launches AI-Powered Interior Design Tool to Enhance House Hunters’ Experience and Home Restyling Options

Zillow‘s New AI Tool lets Homebuyers Reimagine Spaces

Published: September 10, 2025 at 8:00 AM

AI-Powered interior Design Now Available on Zillow

Seattle, WA – Zillow has unveiled a cutting-edge Artificial Intelligence feature designed to revolutionize how individuals envision their future homes. This new tool empowers potential buyers to digitally restyle a property’s interior, experimenting with diverse design aesthetics before even setting foot inside.

The innovation addresses a meaningful pain point for homebuyers: the ability to visualize a space’s potential. Often, individuals struggle to see beyond current décor or layouts, hindering their ability to assess a property’s true suitability. Now, zillow’s AI bridges that gap, offering a range of customizable design styles.

How Does the Feature Work?

The AI tool allows users to apply various pre-set design themes to listing photos. These styles range from modern farmhouse to mid-century modern, enabling buyers to instantly see how a space could look with different furniture, paint colors, and décor.This capability is expected to significantly enhance the online house-hunting experience.

According to recent data from the National Association of Realtors, 87% of homebuyers begin their search online. This new tool directly engages those digital shoppers, offering a powerful visualization component. The feature is reported to be seamlessly integrated into Zillow’s existing platform.

Did You know? The interior design services market was valued at $134.8 billion in 2023 and is projected to reach $178.6 billion by 2028, demonstrating the growing demand for design assistance.

Feature	Description
AI Capability	Virtual interior restyling
Design Styles	Multiple pre-set themes (e.g., Modern, Farmhouse)
Platform	Integrated within Zillow’s website and app

The Growing Trend of AI in Real Estate

Zillow’s move reflects a broader industry trend toward incorporating AI to improve the real estate experience. Artificial Intelligence is increasingly being used for property valuation, lead generation, and even virtual property tours. This adoption is driven by the need to cater to digitally savvy consumers and streamline often complex processes.

Experts predict that AI will not replace real estate agents, but rather empower them with tools to provide more valuable services. AI can automate time-consuming tasks, allowing agents to focus on building relationships and negotiating deals.

Pro Tip: When exploring AI-powered home design tools, always consider the limitations. These tools offer a visual starting point,but professional interior design advice is still crucial for ensuring functionality and cohesive aesthetics.

Frequently Asked Questions About Zillow’s AI Design Tool

What is Zillow’s AI interior design tool?

It is indeed a new feature that allows users to virtually restyle the interior of a home listing with different design aesthetics.

How can this AI tool help me with my home search?

The tool helps you visualize a property’s potential and see how different design styles might look within the space.

Is the AI design tool free to use?

Details regarding pricing and access have not been fully released but is available within the Zillow platform.

Will this tool replace the need for an interior designer?

No, the AI tool is intended to be a visual aid and starting point, not a replacement for professional interior design services.

What types of design styles are available in the tool?

The tool offers a range of styles, including modern farmhouse, mid-century modern, and contemporary designs.

What are your thoughts on using AI to visualize your dream home? Do you think this will change the way people shop for houses? Share your opinions in the comments below!

How might Zillow’s AI design tool impact the role of professional interior designers?

Zillow Launches AI-Powered Interior Design Tool to Enhance House Hunters’ Experiance and Home Restyling Options

Visualizing Your Future: How Zillow’s New Tool Works

Zillow has recently unveiled a groundbreaking AI-powered interior design tool, poised to revolutionize how prospective homebuyers and current homeowners envision and personalize thier spaces. This feature directly integrates into the Zillow platform, offering a seamless experience for users already engaged in property searches or home enhancement planning. the core functionality allows users to virtually “stage” rooms within listed properties, experimenting with different furniture styles, color palettes, and décor options.

Here’s a breakdown of the key features:

AI-Driven Style Recommendations: the tool analyzes room dimensions and existing features to suggest design styles tailored to the space.

Virtual Furniture Placement: Users can drag and drop furniture from a vast digital catalog into the room, visualizing how different pieces fit and function.

Color Palette Exploration: Experiment with wall colors, flooring options, and accent shades to find the perfect aesthetic.

Real-Time Rendering: See changes reflected instantly in a realistic 3D rendering of the room.

Integration with 3D Home Tours: The AI design tool works seamlessly with Zillow’s existing 3D Home tours, enhancing the immersive experience.

Benefits for Home Buyers & sellers

This new feature isn’t just a fun gimmick; it offers tangible benefits for both sides of the real estate equation.For home buyers, it addresses a significant pain point: the ability to truly see themselves living in a space. Many struggle to look past existing décor or outdated features. This tool allows them to:

Overcome Visualization Challenges: See potential beyond the current state of the property.

Refine Personal Style: experiment with different design ideas and discover preferences.

Make Informed Decisions: Gain confidence in their purchasing choices.

Reduce Post-Purchase Regret: Minimize the likelihood of disliking a home after moving in.

For home sellers, the advantages are equally compelling. Staging a home is proven to increase its appeal and sale price. Zillow’s AI tool provides a cost-effective option to conventional staging:

Virtual Staging for Increased Appeal: Showcase a property’s potential to a wider audience.

Attract More Buyers: Generate greater interest and foot traffic.

Perhaps Higher Offers: Increase the perceived value of the home.

Faster Sales: Reduce the time a property spends on the market.

How it Compares to Existing Home Design Tools

several other platforms offer virtual staging and interior design services. However, Zillow’s integration within its existing real estate ecosystem sets it apart. Here’s a swift comparison:

| Feature | Zillow AI Design Tool | Standalone Interior Design Apps (e.g., Houzz, DecorMatters) |

|—|—|—|

| Integration | Seamlessly integrated with property listings & 3D tours | Requires separate app download & usage |

| Cost | Potentially included as a Zillow feature (details evolving) | Often subscription-based or per-project fees |

| Focus | Primarily focused on visualizing properties for sale/purchase | Broader range of design services, including full-scale renovations |

| Data Source | Directly linked to real property data | Relies on user-provided room dimensions & photos |

According to recent data from the National Association of Realtors, virtually staged homes sell 9% faster than non-staged homes. Zillow is capitalizing on this trend by making virtual staging accessible directly within its platform. Platforms like Redfin and Realtor.com are likely to respond with similar features to remain competitive in the evolving real estate tech landscape.

Practical Tips for Using the Zillow AI Design Tool

To maximize the benefits of Zillow’s new tool, consider these tips:

1. *Start