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Indiana Football Pays $3M+ For Nonconference Games

by James Carter Senior News Editor

Indiana Football’s Bold Scheduling Gamble: The High Price of Non-Conference ‘Success’

With over $3 million allocated to non-conference opponents this season, Indiana University’s football program is making a significant financial statement about its priorities. This isn’t just about chalking up wins; it’s a calculated strategy reflecting a shifting landscape in college athletics, where the pursuit of postseason play often dictates the path to the autumn gridiron. The Hoosiers’ recent decision to cancel a home-and-home series with Virginia, and their subsequent commitment to matchups against FCS and Group of Five opponents, has ignited a national debate.

The Financial Calculus of College Football Scheduling

The numbers speak volumes. Indiana is set to pay out a staggering $3.075 million for its non-conference slate this year. The most budget-friendly game, a $475,000 transaction against in-state FCS foe Indiana State, highlights a trend of prioritizing perceived “beatable” opponents. This strategy, while financially defensive, raises questions about the competitive spirit and fan experience in an era increasingly defined by the College Football Playoff’s allure.

A Look at the Future: The Price Tag of Future Schedules

Examining the Hoosiers’ future non-conference schedules reveals a consistent pattern of substantial payouts.

  • 2025: Old Dominion ($1.3M), Kennesaw State ($1.3M), Indiana State ($475K)
  • 2026: Colorado State ($1.3M), Howard ($525K), Western Kentucky ($1.1M)
  • 2027: Kennesaw State ($1.3M), Indiana State ($500K), UMass ($1.25M)
  • 2028: Austin Peay ($400K), Eastern Michigan ($1.3M), Miami Ohio ($1.3M)
  • 2029: Ball State ($1.3M), Eastern Illinois ($550K), Western Kentucky ($550K)
  • 2030: Notre Dame (N/A), Indiana State ($525K), Delaware ($1.3M)
  • 2031: Notre Dame (N/A)

These figures underscore a deliberate approach to maximizing win potential in the early season. Athletic Director Scott Dolson and Head Coach Curt Cignetti have publicly defended this strategy, emphasizing the desire to be “competitive in the back half of the season” and “create meaningful games in the Big Ten” to secure postseason berths.

The Shifting Sands of the College Football Playoff

The ongoing discussions surrounding the future format of the College Football Playoff could significantly influence these scheduling decisions. With debates ranging from automatic qualifiers for the Big Ten to an increased number of at-large selections, Indiana’s athletic department is poised to adapt. This flexibility suggests a pragmatic approach, prioritizing what maximizes their chances of CFP contention under evolving league and national structures.

The Competitive Conundrum: Balancing Financial Prudence with Fan Expectation

While the financial outlay is significant, the decision to avoid Power Four non-conference opponents through 2029 is a stark departure from tradition for many programs. This strategy positions Indiana uniquely within the Big Ten, as the only team without a top-tier non-conference test. The historical context is also telling: Indiana’s sole loss to an FCS opponent came in 2006, and Indiana State itself has a dismal 0-20 record against current Big Ten iterations and hasn’t beaten a Power Four opponent since 1987.


This approach, however, risks alienating a segment of the fanbase that craves high-profile matchups and the excitement of testing their team against elite competition. The inherent risk is that a string of uninspired wins against lesser opponents might not generate the same level of buzz or long-term engagement as a hard-fought loss against a nationally ranked foe.

Beyond the Bottom Line: What Does This Mean for College Football?

Indiana’s strategy is more than an isolated financial decision; it’s a microcosm of broader trends shaping college football. As the stakes for playoff inclusion rise, and media rights deals continue to inflate program budgets, the incentive to guarantee wins through scheduling becomes increasingly potent. This could lead to a further stratification of schedules, with elite programs consistently facing each other while others opt for a more conservative, financially driven approach.

The implications extend to the student-athlete experience as well. While winning is paramount, the opportunity to compete on a national stage against highly-ranked opponents is a formative part of the college football journey. A consistent diet of less challenging games might limit these crucial developmental experiences.


Ultimately, Indiana’s scheduling choices are a gamble. The Hoosiers are betting that a focus on accumulating wins and building confidence against lower-tier opponents will translate into sustained success and playoff contention in the hyper-competitive environment of modern college football. The long-term success of this strategy will depend not only on on-field results but also on how well it resonates with fans and the evolving dynamics of the sport.

What are your thoughts on Indiana’s non-conference scheduling strategy? Do you believe it’s the right path to postseason success? Share your insights in the comments below!

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