Tim Cook Defends EU’s Digital Markets Act, Calls it “Prospect” for Apple
Cupertino, CA – september 13, 2025 – Apple CEO Tim Cook has publicly addressed the European Union’s Digital Markets Act (DMA), framing the landmark legislation not as a threat, but as an “opportunity” for Apple too further innovate. The comments come amidst ongoing scrutiny of tech giants and their market dominance, with the DMA poised to significantly alter how major companies operate within the EU.
Cook’s remarks, delivered in a recent interview, acknowledged the challenges the DMA presents, especially regarding interoperability and platform access. However, he emphasized Apple’s commitment to complying with the new regulations and highlighted the potential for the DMA to spur competition and benefit consumers.
“We see the DMA as an opportunity to lean into the things we’ve always believed in – creating the best user experience, protecting privacy, and fostering innovation,” Cook stated. “While there will be adjustments, we are confident that apple can continue to deliver exceptional products and services within this new framework.”
The DMA, which came into effect this year, designates certain large tech companies as “gatekeepers” and imposes strict rules regarding their handling of data, app store policies, and interoperability with competing services. Apple is among the companies designated as a gatekeeper, alongside Google, Meta, amazon, and Microsoft.
Specifically, the DMA requires Apple to allow users to sideload apps (install apps from sources other than the App Store), enable interoperability of messaging apps like iMessage with competing platforms, and provide developers with greater access to platform data.
Cook’s positive spin on the DMA contrasts with earlier concerns expressed by some within Apple regarding the potential impact on the company’s tightly controlled ecosystem and security protocols. However, the CEO’s public stance signals a willingness to adapt and navigate the evolving regulatory landscape.
Analysts suggest that Apple’s ability to successfully implement the changes mandated by the DMA will be crucial for maintaining its strong position in the European market and avoiding hefty fines. The coming months will be critical as Apple rolls out the necessary updates and demonstrates its commitment to compliance.
What specific advancements in Apple’s A-series chips have most substantially impacted iPhone battery life?
Tim Cook Highlights iPhone’s Battery life as an “Amazing Innovation”
The Evolution of iPhone Battery Technology
Tim Cook recently underscored the meaningful advancements in iPhone battery life, calling it an “amazing innovation.” This isn’t just marketing speak; Apple has consistently pushed the boundaries of mobile power efficiency over the years. But what exactly has changed, and why is this such a big deal for iPhone users? Let’s delve into the details of iPhone battery performance, battery optimization, and the technology driving these improvements.
From Early iPhones to Modern Powerhouses
Early iPhones were notorious for their short battery life.Users often needed to carry chargers or power banks to get through a full day. Here’s a fast look at the progression:
* iPhone (2007): Limited talk time and standby.
* iPhone 3G (2008): Slight improvements, but still required frequent charging.
* iPhone 4 (2010): Introduced a more efficient battery and power management.
* iPhone 6 (2014): Larger battery capacity, addressing a major user complaint.
* iPhone X (2017): Wireless charging introduced, alongside optimized battery usage.
* iPhone 12 (2020): The A14 Bionic chip brought significant power efficiency gains.
* iPhone 14 & 15 (2022 & 2023): Continued refinements in chip design and battery technology, offering all-day battery life for most users.
This evolution demonstrates Apple’s commitment to improving iPhone battery capacity and battery longevity.
The Role of the A-Series Chips
A key factor in the improved battery life is the development of Apple’s A-series chips. Each new generation of the A-chip is not only faster but also more power-efficient.
Neural engine and Power Management
The A17 Bionic chip (and its predecessors) features a powerful Neural Engine that intelligently manages power consumption. This includes:
- Adaptive Battery Management: learning user habits to optimize power delivery.
- Background App Refresh control: Limiting background activity for apps that don’t require it.
- Display Optimization: Adjusting screen brightness and refresh rate based on content and ambient light.
- Low Power Mode: A dedicated mode that significantly extends battery life by reducing performance.
These features contribute to considerable gains in iPhone power efficiency.
Software Optimizations & iOS Features
Hardware isn’t the only piece of the puzzle. Apple’s iOS operating system plays a crucial role in maximizing battery life.
iOS Battery Health & Optimized Charging
* Battery Health: Introduced in iOS 11.3, this feature shows users the maximum capacity of their battery and whether performance management is being applied to prevent unexpected shutdowns.
* Optimized Battery Charging: iOS learns your daily charging routine and waits to finish charging past 80% until just before you need to use your iPhone. This reduces battery aging.
* App Battery usage: iOS provides detailed details about which apps are consuming the most battery, allowing users to identify and address power-hungry applications.
* Low Data Mode: Reduces data usage, which can also conserve battery life.
These software features empower users to take control of their iPhone battery care.
real-World Battery Life Improvements: Case Studies
While lab tests provide valuable data, real-world usage is what matters most to consumers.
* Streaming Video: The iPhone 15 Pro Max can now stream up to 29 hours of video on a single charge, a significant increase from earlier models.
* Gaming: Demanding games like Genshin Impact can be played for several hours on a single charge, thanks to the A17 Bionic chip’s efficiency.
* Everyday Use: Most users report being able to comfortably get through a full day of typical usage (calls, texts, browsing, social media) without needing to recharge.
These examples demonstrate the tangible benefits of Apple’s focus on extended battery life.
Benefits of Improved iPhone battery Life
The improvements in iPhone battery life translate to several key benefits for users:
* Increased Productivity: Less time worrying about finding a charger means more time focusing on tasks.
* Enhanced Convenience: Freedom from being tethered to a power outlet.
* Reduced Anxiety: No more “low battery” panic.
* Longer Device Lifespan: Optimized charging and battery health features help extend the overall lifespan of the iPhone.
practical Tips to Maximize Your iPhone’s Battery Life
Beyond Apple’s built-in features,here are some practical tips to further extend your iPhone’s battery life:
- Adjust Screen Brightness: Lowering the brightness or enabling Auto-Brightness can save significant power.
- Disable Location Services: Limit location access for apps that don’t need it.
- Turn Off Background App Refresh: Disable background app refresh for apps you don’t use frequently.
- **Use Wi-Fi
