Audi Executive Director Advocates Electric Drive as Enhanced Technology for Machines

Audi reconsiders All-Electric Timeline Amidst Sales Realities

September 18, 2025

Ingolstadt, Germany – Audi Chief Executive Officer Gernot Dolner has publicly stated his continued belief in electric propulsion as the optimal path toward reducing carbon dioxide emissions in the transportation sector.This declaration comes as Audi adjusts its long-term strategy, extending the lifespan of internal combustion engine technology within its vehicle portfolio.

Dolner emphasized that, irrespective of broader environmental considerations, the electric vehicle remains a superior technological solution. However, this conviction does not override current market realities and the need for continued profitability during the transition.

Shift in Strategy: Balancing Electric Ambition with Market Demand

Originally slated to transition entirely to an electric lineup by 2032, Audi is now reassessing this aspiring goal. The company anticipates a review of the 2035 deadline for phasing out internal combustion engine vehicles in Europe, potentially allowing for modifications. This recalibration mirrors similar discussions happening with key competitors like BMW and mercedes-Benz, who are also advocating for flexibility.

The adjustment stems, in part, from recent sales figures.Last year, electric vehicles accounted for just 9.7% of Audi’s total sales volume-a slight increase from 8% in the preceding year. Industry-wide data from the International energy Agency shows that while Electric Vehicle sales are growing, they represent 18% of global car sales as of early 2024, highlighting a slower than anticipated adoption rate in some markets. Source: IEA

Audi’s profitability is inextricably linked to continued sales, which necessitate maintaining the option of internal combustion engines for the foreseeable future.These revenues will be crucial for funding further investment in innovative technologies, including electric vehicle progress.

Volkswagen group Platform: A Flexible Approach

The Volkswagen Group’s new platform is designed to provide Audi, and other group brands, with the necessary adaptability to navigate this evolving landscape. This platform will facilitate the development of high-performance electric vehicles while concurrently preserving the capability to produce vehicles powered by internal combustion engines.

Did You Know? The Volkswagen Group invests over $60 billion in electric mobility through 2026, showcasing its commitment to the future of EVs despite current market adjustments.

Pro Tip: For consumers considering a vehicle purchase, understanding the manufacturer’s long-term strategy can provide valuable insight into future resale values and potential technological advancements.

Metric	2022	2023
Audi EV Sales (%)	8.0%	9.7%
Global EV sales (%)	13%	18%

The Future of Automotive Propulsion

The automotive industry is currently undergoing a fundamental change. The push toward electrification is driven by stringent emissions regulations, growing environmental awareness, and advancements in battery technology.Though, the transition is not without its challenges, including infrastructure limitations, raw material sourcing concerns, and consumer adoption rates.

Hybrid technologies, such as plug-in hybrids, are also playing a crucial role in bridging the gap between customary internal combustion engines and fully electric vehicles. Synthetic fuels, also known as e-fuels, are emerging as another potential pathway to decarbonizing the transportation sector, offering a drop-in replacement for gasoline and diesel.

Frequently Asked Questions about Audi’s EV Strategy

• What is Audi’s new stance on electric vehicles? Audi remains committed to electric vehicles as the best long-term solution for reducing emissions, but is adjusting its timeline to accommodate market realities.
• Will Audi continue to produce cars with internal combustion engines? Yes, Audi will extend the lifespan of internal combustion engines, leveraging a new Volkswagen Group platform that supports both electric and gasoline-powered vehicles.
• What is driving this shift in Audi’s strategy? Lower-than-expected EV sales and the need to maintain profitability during the industry transition are key factors.
• How does this compare to other major automakers? BMW and Mercedes-Benz are also advocating for greater flexibility in the transition to electric vehicles.
• What is the Volkswagen Group’s role in Audi’s future? the new Volkswagen Group platform will provide Audi with the flexibility to develop both electric and internal combustion engine vehicles.
• What percentage of Audi sales were electric vehicles last year? Approximately 9.7% of audi’s sales in the last year were electric vehicles, showing a slight increase from the previous year.
• What are e-fuels and how might they impact Audi’s plans? E-fuels, or synthetic fuels, could provide a pathway to decarbonize existing internal combustion engines and potentially extend their lifespan.

What do you think about Audi’s decision to extend the lifespan of internal combustion engines? Share your thoughts in the comments below!

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How might Audi’s approach to electrification-viewing it as an enhancement rather than a replacement-impact the advancement timelines for traditional ICE vehicles?

The Shift Towards Electrification in Automotive Technology

Recent statements from Dr. Helmut Kruger, Executive Director of Powertrain Development at Audi, signal a meaningful internal push towards viewing electric drive not merely as an alternative fuel solution, but as a fundamentally enhanced technology applicable across a wider range of automotive systems. This perspective extends beyond electric vehicles (EVs) and encompasses improvements to traditional internal combustion engine (ICE) vehicles and even potential applications in future mobility concepts. kruger’s advocacy centers on the precision, control, and efficiency gains offered by electric motors and associated technologies.

Beyond EVs: Electrification of Core Systems

The core of Kruger’s argument isn’t simply about replacing gasoline with batteries.It’s about leveraging the benefits of electric actuation for all vehicle functions. This includes:

* Electric Turbocharging: Replacing traditional exhaust-driven turbochargers with electrically driven counterparts.This eliminates turbo lag, providing instant boost and improved engine responsiveness. Audi has already demonstrated this technology in select performance models.

* Electric Water Pumps & Oil Pumps: Traditional mechanically driven pumps are less efficient and responsive. electric pumps allow for on-demand cooling and lubrication, optimizing engine performance and reducing parasitic losses.

* Electric Active Roll Stabilization (eARS): Utilizing electric motors to actively counteract body roll during cornering, enhancing handling and stability. This is already a feature in several Audi models, showcasing the practical submission of the technology.

* Electric Power Steering (EPS): A standard feature in modern vehicles, EPS offers improved efficiency and customizable steering feel compared to hydraulic systems.

The Advantages of Electric Actuation: A Deep Dive

The benefits of integrating electric drive components extend beyond performance enhancements.Several key advantages are driving this technological shift:

* Increased Efficiency: Electric motors are inherently more efficient than ICEs, and even compared to mechanically driven auxiliary systems. Reducing parasitic losses translates directly into improved fuel economy or extended EV range.

* Enhanced Control & Precision: Electric motors offer precise control over speed and torque, allowing for more complex and responsive vehicle systems. This is particularly crucial for advanced driver-assistance systems (ADAS) and autonomous driving features.

* Reduced Emissions: While the overall environmental impact depends on the energy source, electrification at the component level contributes to lower emissions by optimizing engine performance and reducing reliance on fossil fuels.

* Improved Packaging & Weight Reduction: Electric motors and associated components can be more compact and lighter than their mechanical counterparts, contributing to overall vehicle weight reduction and improved space utilization.

* Faster Response Times: Electric systems react almost instantaneously, providing quicker and more accurate control compared to mechanical linkages.

Audi’s Internal Developments & Future Roadmap

Audi’s commitment to electric drive extends beyond incremental improvements. The company is actively investing in research and development of:

1. 48-Volt Electrical Systems: These higher-voltage systems provide the power necessary to operate more demanding electric components, such as electric turbochargers and eARS.Audi has been a pioneer in 48V technology, and its adoption is expected to expand significantly in the coming years.
2. Integrated Electric drive Units: Combining the electric motor, transmission, and power electronics into a single, compact unit. This simplifies vehicle architecture and reduces weight.
3. Solid-State Batteries: Research into solid-state battery technology promises higher energy density, faster charging times, and improved safety compared to current lithium-ion batteries.
4. Electric Thermal Management: Utilizing electric heaters and coolers to precisely control cabin temperature and battery temperature, maximizing efficiency and comfort.

Real-World Examples & Case Studies

The Audi e-tron GT serves as a prime example of Audi’s commitment to electric drive. Beyond its fully electric powertrain,the e-tron GT incorporates numerous electric components,including electric power steering,electric air conditioning compressors,and an electric thermal management system.

Furthermore, Audi’s RS 6 Avant performance model utilizes an electric compressor to supplement the traditional turbocharger, resulting in a significant boost in power and responsiveness. This demonstrates the potential for hybridization even in high-performance vehicles.

Addressing Concerns: Software Updates & Vehicle customization

Recent discussions within the Audi community (as highlighted on platforms like motor-talk.de) reveal concerns among owners regarding software updates potentially overriding performance modifications. Dr. Kruger addressed these concerns directly, stating that Audi is committed to providing owners with options to manage software updates and preserve their vehicle’s customized settings. the myAudi app is being updated to offer more granular control over update installations, allowing owners to selectively apply updates to specific vehicle systems. This is particularly relevant for owners who have made performance enhancements, such as engine tuning, and wish to avoid unintended consequences.

The broader Implications for the Automotive Industry

Audi’s strategic shift towards viewing electric drive as an enhanced technology is likely to influence the broader automotive industry. Othre manufacturers are expected to follow suit,recognizing the potential benefits of electrification beyond simply replacing ICEs. This trend will accelerate the development of more efficient, responsive, and technologically advanced vehicles, ultimately benefiting consumers and the surroundings.The focus will move from “electric or internal combustion” to “electric and internal combustion,” with electric components playing