Celebrating Six Years: Pigu.lt Marketplace Invests in Quality Enhancement for Continued Growth and Innovation

September 24, 2025

Vilnius, Lithuania – Pigu.lt, a leading e-commerce marketplace in the Baltic states, has announced notable growth milestones, including a record single-order value of €55,000 for disposable face masks and a peak of 44,200 customers shopping on the platform during a single Black Friday event. The platform’s success reflects the broader surge in online shopping witnessed globally, particularly since 2020.

Record Sales Highlight Shifting Consumer Behavior

The single largest purchase in the marketplace’s six-year history was a modular home valued at €5,550. However, the most popular item ever sold remains disposable polyethylene gloves, a clear indicator of the impact of the Covid-19 pandemic on consumer purchasing habits. Demand for personal protective equipment surged as individuals and businesses sought to mitigate the spread of the virus. according to Statista, global PPE market revenue reached approximately $60.44 billion in 2023, demonstrating lasting changes in hygiene practices and preparedness.

Strategic Investments Drive Marketplace Expansion

Dainius Liulys, Head of pigu.lt and PHH Group, stated that the Marketplace has served as a crucial lifeline for small and medium-sized businesses across the Baltics for the past six years. It continues to function as a vital gateway for regional vendors. Liulys emphasized that the establishment of the Marketplace was a pivotal strategic move that accelerated company growth. The company prioritizes prosperous partnerships with sellers and a focus on customer satisfaction through competitive pricing, rapid delivery, and high-quality service.

Focus on Quality and Fulfillment Enhances Customer Experiance

Raimondas Žilėnas, Head of Marketplace, highlighted a dedication to enhancing the customer experience through stricter quality standards for both products and operations. The platform is actively streamlining processes to ensure reliable, simple, and enjoyable transactions for every buyer. A critical component of this strategy is optimizing delivery speeds, offering quick pickup options at stores and parcel lockers, and expedited home delivery.

“Fulfillment by Pigu” Boosts Seller Performance

Pigu.lt has introduced “Fulfillment by Pigu,” a service enabling vendors to store popular products in the company’s warehouse. This strategic warehousing significantly accelerates delivery times to customers. Žilėnas reports that products held within the warehouse experience a conversion rate two times higher, potentially doubling sales volumes for participating sellers.

PHH Group: A Growing E-Commerce Force

Pigu.lt is a subsidiary of PHH Group, the largest e-commerce company in the Baltic region, formed through the merger of pigu.lt and Finnish trading company Hobby Hall. PHH Group operates e-commerce platforms in Finland, Estonia, Latvia, and Lithuania. The broader Marketplace ecosystem serves over 2 million shoppers and generates approximately 150 million sessions annually.

Metric	Value
Largest Single Order	€55,000 (Disposable Face Masks)
most Expensive item Sold	€5,550 (Modular Home)
Peak Daily Customers	44,200
Total marketplace Shoppers	Over 2 Million
Annual Website Sessions	Approximately 150 Million

Did You Know? The global e-commerce market is projected to reach $7.4 trillion in 2025, according to recent data from Digital Commerce 360.

Pro Tip: Sellers looking to maximize their reach on marketplaces should prioritize fast, reliable fulfillment options and high-quality product listings.

What strategies do you think are most significant for e-commerce platforms to succeed in today’s competitive market? How do you see the role of marketplace platforms evolving in the next five years?

The Future of E-Commerce Marketplaces

The e-commerce landscape continues to evolve, with trends such as social commerce, personalized shopping experiences, and the integration of artificial intelligence gaining prominence. Marketplaces are increasingly focusing on building ecosystems that offer a wide range of services beyond simply connecting buyers and sellers. This includes providing financing options, marketing support, and logistics solutions to empower their vendor partners. The demand for seamless,omnichannel shopping experiences is also driving innovation,with many marketplaces exploring integrations with physical retail locations.

Frequently Asked Questions about Pigu.lt Marketplace

• What is the Pigu.lt Marketplace? The Pigu.lt Marketplace is an online platform that connects buyers and sellers, offering a wide variety of products from numerous vendors.
• what types of products can I find on Pigu.lt? You can find a diverse range of products, from everyday household items to electronics and even modular homes.
• how does “Fulfillment by Pigu” work? “Fulfillment by Pigu” allows sellers to store their products in Pigu.lt’s warehouse for fast and efficient shipping.
• Is Pigu.lt available in countries outside of the Baltics? Currently, Pigu.lt operates primarily in Lithuania, Latvia, Estonia, and Finland through its parent company, PHH Group.
• What is PHH Group? PHH Group is the largest e-commerce company in the baltic region, owning Pigu.lt and several other e-commerce platforms.
• How important is delivery speed to Pigu.lt customers? Delivery speed is extremely critically important, and Pigu.lt focuses on fast delivery options like warehouse fulfillment and convenient pickup locations.
• Has the COVID-19 pandemic impacted the Pigu.lt Marketplace? Yes, the pandemic significantly increased demand for products like disposable gloves and boosted overall e-commerce activity.

Share your thoughts on this story and what you look for in an online marketplace in the comments below!

What are the key benefits of Pigu.lt’s enhanced seller verification process for customers?

Expanding the Pigu.lt Product catalog: A Focus on Verified Sellers

For six years, Pigu.lt has served as a leading Lithuanian e-commerce platform, connecting buyers and sellers across a diverse range of product categories. As we mark this milestone in September 2025, a significant portion of our investment is directed towards bolstering product quality and seller verification processes. This isn’t simply about maintaining our current position; it’s about proactively shaping the future of online retail in the Baltic region and beyond. We’re seeing increased demand for reliable online marketplaces,and Pigu.lt is responding with concrete action.

enhanced Seller Onboarding and Performance Monitoring

The core of a thriving marketplace lies in the quality of its sellers. Pigu.lt is implementing a multi-tiered seller onboarding system, moving beyond basic registration to include:

* Business Verification: Mandatory verification of business licenses and registration details.

* Product Authenticity Checks: Random audits of product listings to ensure authenticity and compliance with safety standards. This is especially crucial in categories like electronics, cosmetics, and baby products.

* Performance Metrics: A robust system tracking key performance indicators (KPIs) such as order fulfillment rate, shipping speed, customer satisfaction scores, and return rates.Sellers consistently falling below established thresholds will face penalties, including listing restrictions or account suspension.

* Financial Stability Assessment: A new layer of due diligence to ensure sellers can reliably fulfill orders and process refunds.

This rigorous approach to seller management directly addresses consumer concerns about counterfeit goods and unreliable vendors, fostering greater trust in the Pigu.lt platform. We are also integrating with third-party verification services to further strengthen this process.

Investing in Advanced product Data and AI-Powered Moderation

Maintaining a high-quality product catalog requires more than just vetting sellers. Pigu.lt is investing heavily in technologies that enhance product data accuracy and streamline content moderation.

* AI-Powered Image recognition: Automated detection of inappropriate or misleading product images.

* Natural Language Processing (NLP): Analysis of product descriptions to identify inaccurate claims, keyword stuffing, or copyright infringement.

* Structured Data implementation: adopting schema markup to provide search engines with richer information about products, improving search engine optimization (SEO) and driving organic traffic.

* Enhanced Product Categorization: Refining product categories to ensure accurate placement and improve the user experience. this includes utilizing machine learning to suggest optimal categories for new listings.

These advancements will not only improve the shopping experience for customers but also reduce the workload on our human moderation team, allowing them to focus on more complex issues.

Improving the Customer Experience: Faster Shipping & Streamlined Returns

Quality isn’t solely about the products themselves; it’s also about the entire customer journey. Pigu.lt is actively working to improve key aspects of the post-purchase experience:

* Logistics partnerships: Expanding our network of logistics partners to offer faster and more affordable shipping options throughout Lithuania and neighboring countries. We are prioritizing partnerships with companies offering real-time tracking and reliable delivery.

* Simplified Returns Process: A redesigned returns portal that makes it easier for customers to initiate and track returns. We are also working with sellers to standardize return policies and reduce processing times.

* Proactive Customer Support: Investing in AI-powered chatbots and expanding our customer support team to provide faster and more efficient assistance.

* Enhanced Mobile App: continued advancement of the Pigu.lt mobile app, focusing on improved usability, personalized recommendations, and exclusive mobile-only deals. Mobile commerce is a key growth area.

Pigu.lt’s Commitment to Baltic E-commerce Growth

These investments represent a significant commitment to the long-term health and growth of the Baltic e-commerce ecosystem. We believe that by prioritizing quality, transparency, and customer satisfaction, we can create a marketplace that benefits both buyers and sellers.

Benefits of these Enhancements:

* Increased Customer Trust: A more reliable and trustworthy platform attracts more customers.

* Higher Seller Performance: Incentivizes sellers to maintain high standards.

* Improved Search Rankings: Better product data and SEO practices drive organic traffic.

* Stronger Brand Reputation: Positions Pigu.lt as a leader in the Baltic e-commerce market.

* Sustainable Growth: A focus on quality ensures long-term viability and success.

Real-world Impact: Case Study – Electronics Category

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