Xiaomi Becomes Main Sponsor of Zurich Rock ‘N’ Roll Running Series in Madrid 2026

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September 30, 2025

Madrid, Spain – Technology giant Xiaomi has solidified its commitment to the running community, announcing an extended main sponsorship of the zurich Rock ‘N’ Roll Running Series Madrid through 2026. The company will join Ibercaja, TotalEnergies, and Adidas as key sponsors of this internationally recognized athletic event.

Xiaomi’s Growing Role in the Running World

Following a successful participation in the previous edition of the race,Xiaomi is considerably expanding its involvement. This isn’t merely a sponsorship renewal; it represents a deepening of the brand’s roots within the running universe. In 2025, Xiaomi went beyond simple visibility, providing runners with tangible value through the application of technology, engaging activations, and content designed to resonate with the core values of effort, perseverance, and community spirit.

The 2026 edition of the Zurich rock ‘N’ Roll Running Series Madrid is scheduled for April 26, 2026. The event will maintain its traditional format, offering participants three distinct distances: 10 kilometers, a half marathon, and a full marathon. Throughout the course, runners and spectators can anticipate the energizing atmosphere of live music, spirited encouragement, and a vibrant cityscape backdrop.

Event Statistics and Global Reach

The race continues to attract a diverse and ample field of athletes. Last year’s event saw participation from over 45,000 runners representing more than 110 countries, highlighting its global appeal and drawing power for both competitors and sponsors alike. This international draw offers a unique platform for brands aiming to connect with a broad and engaged audience.

Xiaomi’s renewed sponsorship underlines its ambition to be a pivotal player in the continued growth of running in Spain. The firm focuses on technological innovation, supporting runner training, and elevating the overall race experience. This collaboration is poised to make the next Zurich Rock ‘N’ Roll Running series Madrid an even more impactful showcase of the synergy between sport, technology, and community.

Key Event Details	Information
Event Name	Zurich Rock ‘N’ Roll Running Series Madrid
Date	April 26, 2026
Distances	10km, Half Marathon, Marathon
2024 Participants	Over 45,000 runners
Countries Represented (2024)	110+

Did You Know? According to a recent report by Statista, participation in road running events globally has steadily increased in the past decade, with Europe experiencing a particularly strong surge in runner numbers.

The Rise of tech in Running

The integration of technology into running is not a new trend, but it is rapidly evolving. From GPS tracking and wearable sensors to personalized training apps and virtual races, technology is transforming the way people train, compete, and experience the sport. Companies like Xiaomi are at the forefront of this revolution, leveraging their expertise in consumer electronics to create innovative products and services for runners of all levels.

Pro Tip: Utilize running apps that provide real-time feedback on your pace, distance, and heart rate to optimize your training and prevent injuries.

Frequently Asked questions About Xiaomi and the Zurich Rock ‘N’ roll Running Series

• What role will Xiaomi play in the 2026 Zurich rock ‘N’ Roll Running Series Madrid? Xiaomi will serve as a main sponsor, alongside Ibercaja, TotalEnergies, and Adidas, contributing to the event’s success through technological support and engagement activities.
• How did Xiaomi contribute to the running community in 2025? Xiaomi provided tangible value to runners through applied technology, emotional activations, and content designed to inspire and connect with the spirit of the race.
• What distances are available for the 2026 Zurich Rock ‘N’ Roll Running Series Madrid? Runners can choose between a 10km race, a half marathon, and a full marathon.
• How many participants are expected at the 2026 event? Based on previous years, organizers anticipate over 45,000 runners from around the world.
• Is Xiaomi focusing solely on sponsoring running events? While this sponsorship is significant, Xiaomi’s involvement in sports extends to other areas, reflecting a broader strategy to connect with active lifestyles.

What are your thoughts on the increasing role of technology in sports events? Share your opinions in the comments below, and be sure to share this article with your fellow running enthusiasts!

How will Xiaomi’s wearable tech integration specifically enhance race data tracking for runners in the Madrid series?

Xiaomi Powers Up the Zurich Rock ‘N’ Roll Running Series in Madrid 2026

Xiaomi has officially been named the main sponsor of the Zurich Rock ‘N’ Roll Running Series Madrid 2026, marking a significant expansion of the tech giant’s commitment to the global running community. This partnership builds on Xiaomi’s existing involvement in fitness and wellness, and promises an enhanced experiance for runners and spectators alike.The declaration, made today, September 30, 2025, signals a multi-year collaboration.

What This Sponsorship Means for Runners

This isn’t just about branding; Xiaomi’s sponsorship is expected to translate into tangible benefits for participants in the Madrid Rock ‘N’ Roll Running Series. Expect to see integration of Xiaomi’s technology throughout the event, focusing on enhancing performance tracking, safety, and the overall race experience.

* Wearable Tech Integration: Seamless compatibility with Xiaomi’s Mi band and smartwatch series for accurate race data tracking. Runners can anticipate real-time pace, heart rate, and distance monitoring.

* charging Stations: Strategically placed charging stations along the race route and at the event expo, powered by Xiaomi’s fast-charging technology, ensuring runners can keep their devices powered up.

* Exclusive App Features: Enhanced features within the Rock ‘N’ Roll Running Series app, leveraging Xiaomi’s software expertise for improved race navigation, results tracking, and social sharing.

* Community Events: Xiaomi-sponsored training runs and workshops leading up to the Madrid event, offering runners expert advice and support.

Xiaomi’s Growing Presence in the Running World

Xiaomi’s involvement in running isn’t new. The company has been steadily increasing its presence in the sports and fitness market, with a focus on affordable, high-quality wearable technology. This sponsorship of the Zurich Rock ‘N’ Roll Running Series in Madrid is a natural progression of that strategy.

Recent Xiaomi Fitness Initiatives

* Xiaomi POP Run 2025: Xiaomi’s own running event,demonstrating their commitment to fostering a running community (https://new.c.mi.com/poprun/global/index.html).

* Mi Fitness App: Continual updates and improvements to the Mi fitness app, providing runners with extensive data analysis and personalized training plans.

* Partnerships with Athletes: Collaborations with professional runners and fitness influencers to promote their products and engage with the running community.

The zurich Rock ‘N’ Roll Running Series: A Global Phenomenon

The Zurich Rock ‘N’ Roll Running Series is renowned for its energetic atmosphere, live music along the course, and inclusive spirit. The Madrid leg of the series is a notably popular event, attracting runners of all levels from around the globe.

* Race Distances: Typically includes a marathon, half marathon, 10K, and 5K, catering to a wide range of fitness levels.

* live Music: Bands and DJs stationed throughout the course, providing a motivating soundtrack for runners.

* Spectator Support: Known for eager crowds and a vibrant race-day atmosphere.

* Global Reach: Part of a larger series of races held in major cities worldwide, attracting a diverse international field.

Technology Enhancements to Expect in Madrid 2026

Beyond wearable integration, Xiaomi is likely to introduce several technological innovations to the Madrid event.

* AI-Powered Pace Guidance: Utilizing AI algorithms to provide runners with personalized pace recommendations based on their fitness level and race goals.

* Smart hydration Stations: Stations equipped with sensors to monitor runner hydration levels and provide customized fluid recommendations.

* Enhanced Race Tracking: More accurate and detailed race tracking using GPS and sensor technology, providing runners with comprehensive post-race analysis.

* Virtual Reality Experiences: Potential for VR experiences allowing spectators to virtually run alongside participants.

Benefits of Xiaomi’s Sponsorship for the event

The partnership isn’t a one-way street. The Zurich Rock ‘N’ Roll Running Series Madrid 2026 also stands to benefit significantly from xiaomi’s involvement.

* Increased Visibility: Xiaomi’s global brand recognition will help to raise the profile of the Madrid event.

* Technological Innovation: Access to cutting-edge technology will enhance the race experience for both runners and spectators.

* Expanded Reach: Xiaomi’s marketing channels will help to attract a wider audience to the event.

* Financial Support: The sponsorship provides crucial financial support for the event’s association and operation.

Preparing for the Madrid 2026 Race: Practical Tips

for runners planning to participate in the Zurich Rock ‘N’ Roll Running Series Madrid 2026, here are some practical tips:

1. Start Training Early: Begin your training plan well in advance of the race, gradually increasing your mileage and intensity.
2. Invest in Quality Running Shoes: Proper footwear is essential for preventing injuries and maximizing performance.
3. Practice Your Nutrition: Experiment with different fueling strategies during training to find what works best for you.
4. Familiarize Yourself with the Course: Study the race map and elevation profile to prepare for the challenges ahead.
5. Utilize Xiaomi’s Technology: Take advantage of the Mi Fitness app and Mi Band to track your progress and optimize your training.