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School start 2025 – conclusion of the campaign

by James Carter Senior News Editor

Zurich Police Issue Urgent Back-to-School Safety Alert After Thousands of Traffic Stops – Google News Update

Zurich, Switzerland – September 17, 2025 – As children return to school across Zurich, a massive police operation has revealed a concerning number of traffic violations in school zones. The Zurich Cantonal Police, along with city and local police forces, conducted intensive traffic controls between August 7th and September 16th, resulting in over 20,000 vehicle checks and hundreds of citations. This breaking news highlights a critical focus on pedestrian and cyclist safety as the school year gets underway, and underscores the importance of vigilant driving.

Over 20,000 Vehicles Checked: A Snapshot of Road Behavior

The Zurich police corps – encompassing the Zurich Cantonal Police, Zurich City Police, Winterthur City Police, and the Local Police of the Canton of Zurich – launched a targeted campaign to coincide with the start of the school year. The sheer volume of traffic stops – exceeding 20,000 – demonstrates the scale of the effort and the perceived need for increased vigilance. A significant portion of these stops, over 400, were for drivers using mobile phones while driving, a leading cause of distracted driving accidents. Another 50 drivers were cited for failing to yield to pedestrians in marked crosswalks, a particularly dangerous infraction near schools.

Beyond Enforcement: A Multi-Faceted Approach to School Safety

This wasn’t simply a crackdown. The police employed a comprehensive strategy, combining enforcement with education and public awareness. Students in Hombrechtikon received campaign materials, reinforcing safety messages. Officers actively engaged with road users, emphasizing the increased presence of children. Traffic instructors continued their regular visits to kindergartens and primary schools, practicing safe street crossing techniques with young students. Clever social media videos featuring children interacting with police officers further amplified the message, reaching a wider audience.

The Distracted Driving Epidemic: A Global Concern

The high number of mobile phone-related violations in Zurich mirrors a global trend. Distracted driving is now considered as dangerous as driving under the influence in many jurisdictions. Studies consistently show that even glancing at a phone for a few seconds can dramatically increase the risk of an accident. Switzerland, like many countries, has been increasing penalties for distracted driving in recent years, but enforcement remains a key challenge. The Zurich police’s proactive approach serves as a model for other cities grappling with this issue. It’s a stark reminder that a text message or notification is never worth a child’s safety.

Pedestrian Right-of-Way: A Fundamental Rule Often Forgotten

The 50 citations issued for failing to yield to pedestrians highlight a persistent problem: drivers often fail to prioritize pedestrian safety, especially in school zones. Pedestrians have the right-of-way in marked crosswalks, and drivers are legally obligated to stop and allow them to cross safely. This is particularly crucial when children are present, as they may not fully understand traffic rules or judge the speed of approaching vehicles. The police’s focus on this violation sends a clear message: pedestrian safety is paramount.

Staying Vigilant: The “Luege – Brake – Keep” Motto

Even with the initial surge in enforcement, the Zurich police are maintaining a visible presence on school routes. They are urging all road users to remain attentive and exercise extra caution, particularly around the youngest pedestrians. The campaign’s motto, “Luege – Brake – Keep” (Look – Brake – Keep), encapsulates this message perfectly. This isn’t just a temporary initiative; it’s a continuous commitment to ensuring the safety of children as they travel to and from school. The police will continue to monitor high-traffic areas and respond to any emerging safety concerns.

The success of this campaign hinges on collective responsibility. Drivers, cyclists, and pedestrians all have a role to play in creating a safe environment for children. By prioritizing awareness, adhering to traffic laws, and exercising caution, we can all contribute to a school year free from preventable accidents. For more in-depth coverage of traffic safety initiatives and breaking news from Switzerland, stay tuned to archyde.com.

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