Cypher Launches Native Token, Targeting a Revolution in Loyalty & Crypto Payments
San Francisco, CA – October 8, 2025 – In a move poised to shake up the $1 trillion loyalty market and accelerate mainstream crypto adoption, Cypher officially launched its native token, CYPR, on October 5th at 9:00 a.m. UTC. The launch, immediately followed by listings on major exchanges including Binance Alpha, KuCoin, and Aerodrome Finance (Base’s leading DEX), has already sent ripples through the decentralized finance (DeFi) community, rocketing the token to the #1 trending spot on Dexscreener.
What is Cypher and Why Does it Matter?
Founded in 2022, Cypher isn’t just another crypto project; it’s building a complete payment and loyalty infrastructure for the decentralized web. At its core is the Cypher Card, a non-custodial wallet that’s been in use for over three years, allowing users to seamlessly spend cryptocurrencies and stablecoins anywhere Visa is accepted. Think of it as bridging the gap between the exciting world of DeFi and the everyday convenience of plastic – or, more accurately, digital – money.
“Cypher is creating the WhatsApp moment for consumer financial apps,” explains Kube, CEO of Cypher and a former head of risk engineering at Coinbase. “For far too long, customer loyalty has been tied to expiring points and limited programs. Cypher allows brands to deliver rewards directly on the blockchain and offer users ownership and seamless crypto spending.”
Beyond Points: Tokenized Loyalty and the ‘veCYPR’ Model
The problem Cypher is tackling is significant. Globally, over $1 trillion in loyalty points go unused annually, lost to expiration dates, restrictive terms, and fragmented systems. Traditional rewards programs lock consumers into centralized ecosystems, limiting their control and flexibility. Cypher’s solution? Tokenized loyalty.
The CYPR token isn’t just a utility token; it’s the engine driving a powerful rewards flywheel. Cardholders earn CYPR on every purchase, with boosted rewards available at participating brands. But the innovation doesn’t stop there. Users can lock their CYPR tokens to obtain ‘veCYPR’ – a voting power that allows them to influence which brands receive new CYPR emissions every two weeks, earning USDC rewards (“bribes”) for their participation. This creates a dynamic, community-driven system where users are actively rewarded for both spending and governance.
A Powerhouse Backed by Industry Leaders
Cypher’s ambitious vision has attracted significant backing from prominent investors, including Y Combinator, Samsung Next, Coinbase Ventures, and angel investor Balaji Srinivasan. This support isn’t just about financial investment; it’s a vote of confidence in Cypher’s potential to fundamentally change how we think about payments and loyalty.
The Cypher Card: Key Features for Everyday Spending
- Non-Custodial Control: Users retain full ownership of their funds by linking existing self-custodial wallets.
- Stablecoin Powered: Load the card with stablecoins like USDC or DAI for digital dollar functionality.
- Multi-Blockchain Support: Spend crypto from over 15 blockchains, including Ethereum, Solana, and Cosmos.
- Instant Access: Receive a virtual card upon signup, with physical card options available.
- Enhanced Security: Lock/unlock cards, adjust spending limits, and set country restrictions.
- Premium Perks: A metal card tier offers no foreign exchange fees and higher spending limits.
The Flywheel Effect: A Sustainable Ecosystem
Cypher’s economic model is designed around a “flywheel effect” – a self-reinforcing cycle where increased usage drives greater rewards, attracting more users and brands. With a capped total supply of 1 billion CYPR tokens and a strategic locking schedule for team and investor allocations, Cypher is prioritizing long-term sustainability and alignment with the protocol’s success. 8.5% of the total supply was airdropped to early community members, and 10% of that amount is locked as veCYPR for two years, encouraging immediate governance participation.
Cypher isn’t just building a payment platform; it’s building a new financial paradigm where consumers are empowered, brands are incentivized, and loyalty is truly rewarding. As Kube puts it, “Cypher is about empowering consumers, brands and merchants. We want to make cryptocurrencies not just a form of investment, but a practical tool for everyday spending.”
Learn more about Cypher: https://cypherhq.io
