Dunnes Stores Explores Christmas Range with Helen James’s Creative Insight

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Dublin, Ireland – October 13, 2025 – Despite it being only October, the festive season is officially on the horizon, as Dunnes Stores has released its highly anticipated Christmas collection. The range, a collaboration with Irish designer Helen James, promises a blend of traditional Christmas aesthetics and unique Irish flair.

A Touch of Irish Heritage in Every Ornament

The new ‘Considered‘ collection by helen James is already turning heads, offering a refreshing take on holiday décor. One standout item is a series of Irish-themed mugs, priced between €3 and €5, featuring charming phrases designed to appeal to national pride. These mugs showcase vibrant colors and delicate snowflake and star engravings, making them the perfect addition to any cozy winter morning.

Considered paper trees, available mid-October. Photo: Dunnes Stores

Adding a touch of whimsy, the collection includes a range of ‘mind your own beeswax’ candles, handcrafted in Ireland from natural beeswax. These candles, available as pillar or dinner-style options for €10 each, offer a warm, inviting ambience with their rich berry hue.

Elevated Tablescapes and Cozy Touches

Dunnes Stores is also focusing on enhancing the holiday hosting experience. The ‘Considered Blath’ tablecloth (€20), a cotton-linen blend with a subtly textured finish, is designed for both style and functionality, featuring an embroidered ‘Considered’ badge. According to a recent report by the National Retail Federation, 66% of consumers plan to host holiday gatherings in 2025, highlighting the importance of tablescaping.

Napkin Christmas collection, available mid-October. Photo: Dunnes Stores

For those seeking a touch of Irish language within their décor, the ‘Considered Santa’ cushions are a delightful choice, featuring textured designs and shining lettering. These cushions will bring festive cheer to any home.

Versatile Pieces for the Modern Home

A key strength of Helen James’ ‘Considered’ collections lies in their versatility.the Wooden Lupo Boards (€15), initially released in August, are ideal for creating elegant charcuterie boards for holiday parties. Complementing these boards are frosted tumblers and wine glasses, perfect for serving festive cocktails without a full glassware overhaul.

Considered Lupo board, glass tumbler and wine glass, available now. Photo: Dunnes Stores

Item	Price	Availability
Nollaig Mug	€3-€5	Now
Beeswax Candles	€10	Now
Blath Tablecloth	€20	Now
santa Cushion	price Varies	Mid-October
Lupo Board	€15	Now

With the remaining items in the ‘Considered’ Christmas collection set to arrive mid-October,shoppers are encouraged to secure their favorite pieces early,as demand is expected to be high.

Helen James Considered Espresso cup, €3. Pic: Dunnes Stores

Did You Know? Ireland’s retail sales during the Christmas season typically see a 5-7% increase compared to the rest of the year, according to data from Retail Ireland.

Pro Tip: Mix and match pieces from the ‘Considered’ collection with your existing décor to create a personalized and festive atmosphere.

What piece from the new collection are you most excited about? And how early is *too* early to start Christmas shopping?

the Growing Trend of Early Christmas Shopping

The trend of launching Christmas collections in October is becoming increasingly common among retailers. This strategy allows consumers to spread the cost of christmas gifts and decorations over a longer period, reducing financial pressure during the peak holiday season. Furthermore, early releases capitalize on the excitement and anticipation surrounding the holidays, boosting sales and brand engagement.