LH’s Paju Unjeong Complex Earns Top Honors, Signaling Shift in South Korea’s Housing Strategy – Breaking News
PAJU, SOUTH KOREIA – October 15, 2025 – In a significant development for South Korea’s housing market, the Land and Housing Corporation (LH) has been awarded the Grand Prize in the housing category at the 3rd ‘2025 Korea Construction and Real Estate Industry Awards.’ The recognition centers around the Paju Unjeong 3 A23 Block complex (Unjeong Jungang Station House D), a project lauded for its blend of affordability, quality, and strategic location. This comes at a crucial time, as South Korea grapples with a shrinking private construction market and a growing need for accessible housing options. This is a breaking news story with implications for the future of urban development and SEO strategies within the Korean real estate sector.
Addressing the Housing Gap: The Paju Unjeong 3 A23 Block
Completed in April of this year, the Paju Unjeong 3 A23 Block, constructed by Daebo Construction, comprises 1,012 households across 13 buildings. What sets this complex apart is its pricing. Exclusive areas of 59㎡ are available for up to 337.48 million won, while 84㎡ units are priced at up to 472.04 million won – approximately 30% below current market rates for comparable apartments in the area, where 84㎡ units are currently trading in the 600 million won range. This price point is achieved through a public sale purpose, ensuring reasonable costs for prospective homeowners.
Beyond Affordability: Quality of Life and Innovative Design
LH didn’t just focus on price; the Paju Unjeong complex prioritizes quality of life. Residents will benefit from the newly operational Unjeong Jungang Station on the Seoul Metropolitan Rapid Transit (GTX)-A line, just a five-minute walk away, and the upcoming Mulhyang Gicho, slated to open within 500 meters in March of next year. But the attention to detail extends further. LH actively sought feedback from pre-subscription winners, incorporating their suggestions into the complex’s landscaping. Changes included adjustments to tree placement and the creation of park access roads, fostering a more relaxing environment. Even seemingly small details, like upgrading household lake information signs to three-dimensional displays and adding fingerprint recognition to digital door locks, demonstrate a commitment to resident comfort.
Technological Advancements and Safety First
The construction process itself incorporated innovative techniques to enhance quality and safety. The slab wall integrated method simplified formwork and improved construction standards. To prevent cracking in the underground parking lot, a wire mesh was added, and parking lot handrails were finished with durable plastering stones. Crucially, the project was completed without any major safety incidents, a testament to LH’s rigorous safety management protocols, including specialized scaffolding and flexible work schedules during hot weather to protect workers.
LH Steps Up as a Key Housing Provider
This award comes as LH actively increases its public housing supply, stepping in to fill the void left by a slowing private construction sector. The corporation broke ground on approximately 50,000 public housing units last year and plans to commence construction on 60,000 more by the end of 2025. The supply of public housing for sale is set to more than quadruple this year, reaching 24,000 households, with projects like the Hanam Gyosan A2 Block already demonstrating strong demand with a subscription competition rate of 263 to 1.
The success of the Paju Unjeong 3 A23 Block isn’t just a win for LH; it’s a signal that well-planned, thoughtfully executed public housing can be a viable solution to South Korea’s housing challenges. As the nation navigates a complex real estate landscape, the emphasis on affordability, quality, and community will be paramount. LH’s commitment to these principles positions them as a critical player in shaping the future of housing in South Korea, and this award is a clear indication that their approach is resonating with both industry experts and future residents.
Stay tuned to Archyde for continued coverage of South Korea’s evolving housing market and the latest developments in urban planning and real estate innovation. Explore our real estate section for in-depth analysis and expert insights.
