Japan, South Korea, and China Highlighted in Holland America Line’s New 2027-2028 Cruise Season: Key Insights Revealed

Holland America Line’s noordam will be central to the 2027-2028 Asia season.

Seattle, WA – October 16, 2025 – Holland America Line has announced a substantial expansion of its Asia cruise offerings with a new 2027-2028 season. The program, featuring 15 unique itineraries, will deploy the mid-sized ship Noordam across the region, bringing a host of innovations to cruise travelers. This strategic move highlights the growing demand for immersive travel experiences in Asia and positions Holland America Line as a key player in the sector.

New Japanese Ports and Scenic Cruising Experiences

A centerpiece of the new season is the introduction of three maiden ports in Japan: Hitachinaka, Nagoya, and Maizuru. These additions will provide passengers with access to diverse cultural and past attractions. Hitachinaka is known for its beautiful Seaside park, while Nagoya boasts a meticulously reconstructed castle reflecting the city’s rich heritage. Maizuru, a historical naval city, will be featured prominently with a scenic cruising experience through Maizuru Bay. According to the Japan National Tourism Organization, tourism to Japan reached a record high in the first half of 2024, demonstrating the country’s enduring appeal to international visitors.

The scenic cruising in Maizuru Bay promises breathtaking panoramic views of islands and calm waters, offering a unique outlook typically enjoyed by rail passengers.

Expanded Itineraries Across Asia

Beyond Japan, the 2027-2028 season will explore destinations in South Korea, China, Thailand, Vietnam, the Philippines, Singapore, and Malaysia. The cruises will range from thirteen to fifteen days in length, departing from Tokyo, Singapore, Hong Kong, and Seattle, offering increased convenience for global travelers.

Itinerary Type	Key Destinations
Circle japan	Up to ten Japanese cities, South Korean ports
Southern Japan	New ports, late-night city visits
Cross-Regional	Shanghai, Busan, Halong bay
far East Finding	vietnam, Cambodia, thailand

Significantly, overnight stays have been increased in six key Asian cities: Halong Bay (Vietnam), Seoul (South Korea), Bangkok (Thailand), Manila (Philippines), Osaka (japan), and Shanghai (China). This extended time in port allows for deeper cultural immersion and exploration of local nightlife and attractions.

Culinary and Shore Excursion Highlights

Holland America Line is enhancing the onboard experience with Destination Dining, offering authentic Asian cuisine such as Japanese sushi, Thai mango sticky rice, Filipino chicken adobo, and Vietnamese spring rolls.shore excursions will cater to a variety of interests, ranging from temple explorations in Busan to immersive cultural experiences in Hoi An. Did You Know? Cruise tourism contributed over $150 billion to the global economy in 2023, with Asia representing a notable and growing market.

Boosting Tourism Economies in Asia

The introduction of new ports and increased overnight stays is expected to provide a substantial boost to local economies across the region. By facilitating day trips to UNESCO World Heritage sites, Holland America Line is supporting enduring tourism and cultural preservation.

Booking Incentives and Loyalty Rewards

Travelers booking early will benefit from Holland America line’s “Have It All” premium package, which includes specialty dining, shore excursions, beverage packages, and Wi-Fi. Furthermore, loyal Mariner Society members are eligible for onboard credit of up to $400 per stateroom. Pro Tip: Booking well in advance often secures the best cabin selection and pricing!

Industry Trends and future Outlook

This complete 2027-2028 lineup underscores Asia’s importance as a premier cruise destination. The emphasis on immersive experiences, extended stays, and access to less-traveled ports reflects a broader industry trend toward quality and authenticity in travel. this shift caters to the evolving preferences of modern cruisers who seek meaningful and enriching vacation experiences.

The Rise of Experiential Travel

The demand for experiential travel is steadily increasing, with travelers prioritizing authentic cultural experiences over traditional sightseeing. Cruise lines are responding by offering itineraries that allow for deeper immersion in local cultures, extended stays in port, and unique shore excursions. this trend is expected to continue as travelers increasingly seek meaningful and transformative travel experiences.

frequently Asked questions about Holland America Line’s Asia Cruises

• What is the primary focus of Holland America Line’s 2027-2028 Asia cruise season? The season focuses on expanding its presence in Asia with new Japanese ports and immersive itineraries.
• What makes the new Japanese ports unique? Hitachinaka, Nagoya, and Maizuru offer diverse cultural and historical attractions, and access to areas larger ships cannot reach.
• What are the benefits of the extended overnight stays? Extended stays allow for deeper cultural immersion and exploration of local nightlife and attractions.
• What is included in the “Have It All” premium package? This package includes specialty dining, shore excursions, beverage packages, and Wi-Fi.
• Are there any loyalty rewards for returning Holland America Line customers? Mariner Society members are eligible for onboard credit of up to $400 per stateroom.
• What types of culinary experiences will be offered on the cruises? authentic Asian cuisine like Japanese sushi, Thai mango sticky rice, and Vietnamese spring rolls will be available.
• How will these cruises benefit the local economies in Asia? introducing new ports and extended stays will boost tourism and support local businesses.

Are you ready to explore the wonders of Asia? What are your must-see destinations on a cruise?

Share your thoughts in the comments below!

What specific onboard cultural enrichment activities will be offered to deepen passengers’ understanding of East Asian history and art?

Holland America Line has unveiled its 2027-2028 cruise season, placing a notable spotlight on immersive experiences in Japan, South korea, and China. This new season promises extended itineraries, deeper cultural explorations, and a focus on delivering authentic travel experiences to discerning cruisers. Hear’s a detailed look at what travelers can expect from these exciting voyages.

Unveiling the 2027-2028 Itineraries: A Focus on East Asia

The upcoming season features a diverse range of cruises, from shorter explorations to grand voyages spanning several weeks. Key highlights include:

* Japan Cruises: Holland America Line is expanding its Japan offerings with more departures and longer stays in key ports. Expect itineraries focusing on both iconic cities like Tokyo and Kyoto, and lesser-known gems offering a more intimate cultural experience. These cruises often coincide with the sakura (cherry blossom) season, a highly sought-after time to visit.

* South Korea Cruises: south Korea is becoming an increasingly popular destination, and Holland America Line is responding with itineraries that showcase the country’s rich history, vibrant cities, and tasty cuisine. Ports of call include Busan, Jeju Island, and Incheon (Seoul).

* China Cruises: China itineraries will focus on the country’s past and cultural landmarks,including Shanghai,Beijing (via Tianjin),and Hong Kong. These cruises offer a unique opportunity to explore the ancient wonders and modern marvels of China.

* Combination Itineraries: Several voyages combine Japan, South Korea, and China, providing a comprehensive East Asian experience. These longer cruises are ideal for travelers who want to delve deeper into the region’s diverse cultures.

Detailed Port Highlights & Excursions

Holland America Line is emphasizing immersive shore excursions designed to connect travelers with local cultures.

Japan: Beyond the Temples

* Tokyo: Excursions range from exploring the Tsukiji Outer market to visiting the Imperial Palace East Garden and experiencing a traditional tea ceremony.

* Kyoto: Discover ancient temples like Kinkaku-ji (Golden Pavilion) and Fushimi Inari-taisha Shrine, wander through Gion (the geisha district), and participate in a Zen meditation session.

* Hiroshima: A poignant visit to the Hiroshima Peace Memorial Park and Museum offers a powerful reflection on history.

* Nagasaki: Explore the Glover Garden, a historic open-air museum, and learn about the city’s role in Japan’s history.

South Korea: A Blend of Tradition and Modernity

* Busan: Explore the colorful Gamcheon Culture Village, sample fresh seafood at Jagalchi Fish Market, and relax on Haeundae beach.

* Jeju Island: Discover the volcanic landscapes of Hallasan National Park, visit the Manjanggul Lava Tube, and enjoy the island’s unique cultural heritage.

* Incheon (Seoul): Explore the vibrant capital city, visiting Gyeongbokgung Palace, Bukchon Hanok Village, and the bustling Myeongdong shopping district.

China: Ancient Wonders and Modern Cities

* Shanghai: walk along the bund, explore the Yu garden, and experience the city’s vibrant nightlife.

* Beijing (via Tianjin): Visit the Forbidden City, the Great Wall of China, and the Temple of Heaven.

* hong Kong: Ride the peak Tram for panoramic views, explore Victoria Harbour, and indulge in world-class shopping and dining.

Holland America Line’s Enhanced Onboard Experience

Beyond the destinations, Holland America Line is enhancing the onboard experience to complement the East Asian theme.

* Culinary Delights: Expect authentic Asian cuisine in the main dining room and specialty restaurants, with menus featuring regional specialties. Cooking demonstrations and culinary classes will also be offered.

* Cultural Enrichment: Onboard programming will include lectures by experts on east asian history, art, and culture. Traditional music and dance performances will also be featured.

* Language Classes: Basic language classes in Japanese, Korean, and mandarin will be available