CEO’s Daily Log: Strategic Insights and Corporate Updates for Content Writers

AI Shopping Revolution: Walmart, Naver, and Kakao Lead the Charge

October 18, 2025 – By Archyde News staff

Sam Altman, Chief Executive Officer of OpenAI, is spearheading innovations in Artificial Intelligence.

The landscape of E-commerce is undergoing a notable transformation, driven by the rapid advancement and integration of Artificial Intelligence. The focus is shifting from traditional search-based shopping to a new era of conversational commerce, where Ai-powered chatbots are actively recommending products and facilitating purchases. This evolving trend is reshaping consumer experiences and creating intense competition among global tech giants.

Walmart Pioneers AI-Powered Purchases with OpenAI

Walmart announced on October 14th the launch of a direct purchasing option within ChatGPT, achieved through a strategic partnership with OpenAI. This initiative builds upon OpenAI’s ‘instant payment’ feature,introduced last September,streamlining the shopping process by allowing customers to complete transactions directly within the chatbot interface.Doug McMillon, Chief Executive officer of Walmart, emphasized the shift, stating that personalized and contextual Ai is fundamentally redefining the shopping experience.

OpenAI intends to expand the capabilities of this service, including the ability to process multiple product payments simultaneously. Plans are also underway to extend the service’s availability beyond the United States, catering to a wider global audience.

Global Expansion of AI Shopping Platforms

The adoption of Ai-driven shopping experiences is gaining momentum across various global platforms.Amazon introduced ‘Interests’ in March, an Ai shopping assistant leveraging Large Language Models to analyse real-time inventory updates and provide tailored product recommendations. TikTok has also bolstered its social commerce capabilities with ‘TikTok Shop’, seamlessly integrating in-app payments.

Industry analysts project ample growth in the Ai-driven e-commerce market. According to Precedence research, the global market size was approximately $6.6 billion in 2023 and is forecasted to reach $22.6 billion by 2032, representing an average annual growth rate of around 14.6%.

Naver and Kakao Intensify Competition in Korea

In South Korea, Naver and Kakao are actively investing in the growth of their own Ai shopping ecosystems. Naver is enhancing its ‘Ai Briefing’ service, launched in March, aiming to cover 20% of search results this year. The company also plans to introduce an ‘Ai Tab’ in 2026, integrating Naver Shopping, Place, and Finance to create a extensive, ai-powered consumption platform. This will enable a seamless journey from conversation to product advice and ultimately, payment through Naver Pay and Smart Store.

Naver’s ‘Ai Briefing’ provides summary and recommendation services at the top of search results.

Kakao is strengthening its commerce features within KakaoTalk, expanding ‘Talk in-app commerce’ and reinforcing Kakao pay integration. The integration of OpenAI’s ChatGPT into KakaoTalk is set to launch at the end of October,enabling everyday Ai services via ‘Kakao Agent’.This will facilitate tasks like schedule management, gift suggestions, and restaurant searches directly within the chat window, with connections to services like Kakao Map, Melon, and gifting already planned.

Hong Min-taek,kakao’s Chief Product Officer,stated that the company is prioritizing user convenience and comfort in conversations,daily life,and interpersonal relationships.

The Future of Shopping: A Chatbot-Driven Revolution

As Ai moves beyond simply aiding shopping searches and begins to facilitate actual transactions, the global market is entering a period of intense competition.Industry experts predict an accelerated involvement of domestic companies, following the trajectory set by Walmart and OpenAI. Consumers can expect a future where shopping through conversations replaces traditional search methods, and responses supersede clicks.

Did you know? The conversational AI market is projected to reach $15.4 billion by 2028, with e-commerce applications leading the growth.

Pro Tip: Explore different AI shopping platforms to find the best fit for your needs. Consider factors like product selection, payment options, and user experience.

The Evolution of E-commerce and The Role of AI

The integration of Ai into E-commerce is not merely a technological upgrade; it represents a paradigm shift in how consumers interact with brands and make purchasing decisions. Early E-commerce largely replicated the in-store experience online, focusing on product listings and search functionality.However, Ai enables a personalized, interactive approach that mimics the assistance of a educated salesperson.

This presents challenges for retailers in terms of data privacy and security, as Ai-driven personalization relies on collecting and analyzing consumer data. Maintaining openness and building trust will be critical for prosperous Ai implementation. Furthermore, adapting to changing consumer preferences and expectations will be an ongoing process, requiring continuous innovation and refinement of Ai algorithms.

frequently Asked Questions About AI Shopping

• What is AI shopping? AI shopping utilizes artificial intelligence to personalize product recommendations, assist with purchases, and even process payments through conversational interfaces.
• How is Walmart using AI in shopping? Walmart has partnered with OpenAI to allow customers to purchase products directly through ChatGPT, using the platform’s instant payment feature.
• What is Naver’s AI shopping strategy? Naver is developing an ‘AI Tab’ to integrate its shopping, location, and financial services, creating a comprehensive AI-powered consumption experience.
• How is Kakao leveraging AI for commerce? Kakao is expanding ‘Talk in-app commerce’ and integrating OpenAI’s ChatGPT into KakaoTalk via ‘Kakao Agent’ to provide Ai-driven services.
• What is the projected growth of the AI e-commerce market? The market is expected to grow from $6.6 billion in 2023 to $22.6 billion by 2032, with an annual growth rate of approximately 14.6%.
• Is AI shopping secure? Security depends on the platform. Reputable companies employ robust security measures,but consumers should always be cautious about sharing personal payment data.
• What are the benefits of using AI for shopping? Benefits include personalized recommendations, faster purchasing, and a more convenient shopping experience.

What are your thoughts on the future of AI-driven E-commerce? share your opinions in the comments below!

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How can content writers leverage insights from the CEO’s daily log to create more impactful investor relations materials?

Understanding the CEO’s Core Responsibilities

As content writers, we often craft narratives about leadership. But what does a CEO actually do day-to-day? understanding this informs the stories we tell and the messaging we build. The CEO’s role isn’t just about high-level decisions; it’s a complex blend of vision, strategy, and people management. According to recent discussions on platforms like Zhihu, the core responsibilities break down into these key areas:

* Vision Building: Establishing the company’s mission, vision, and core values. This is about being a “spiritual leader” internally,setting the tone and inspiring the team.

* Strategic Planning: Defining the company’s direction and long-term goals. This involves market analysis, competitive intelligence, and resource allocation.

* leadership & Management: Overseeing all aspects of the business, from operations to finance, and ensuring alignment with the overall strategy.

The CEO’s inner Circle: Roles & Responsibilities – A Content Writer’s Perspective

Knowing who the CEO interacts with daily is crucial for understanding the flow of information and decision-making. Here’s a breakdown of key roles and how they differ:

* COO (Chief Operating Officer): The implementer. The COO translates the CEO’s strategy into actionable plans and manages day-to-day operations. content writers often interact with the COO’s team when creating internal communications or operational updates.

* CTO (Chief Technology Officer): The innovator. The CTO leads the company’s technological progress and ensures it remains competitive. Content needs for the CTO frequently enough revolve around product launches, technical blog posts, and thought leadership pieces.

* President: this role can vary. Sometiems the President is second-in-command to the CEO,focusing on specific business units. Other times, it’s a more ceremonial role.

* VP (Vice president): Heads of specific departments (Marketing, Sales, Finance, etc.). Content writers frequently collaborate with vps to develop marketing materials, sales collateral, and investor reports.

Key Takeaway for Content Writers: Understanding these relationships helps you target your content effectively. Knowing who needs to approve a message, or who will be most impacted by it, streamlines the process.

A Day in the Life: Common CEO Activities & Content Opportunities

Let’s break down a typical CEO’s day and identify content opportunities for writers. This isn’t a rigid schedule, but a representative overview.

1. Morning Briefing (8:00 AM – 9:00 AM): Reviewing key performance indicators (KPIs), market updates, and overnight news.

* content Chance: Data-driven blog posts,infographic summaries of KPIs,executive summaries for internal stakeholders.

2. Strategic Meetings (9:00 AM – 12:00 PM): Discussions with VPs, the COO, and potentially external advisors. Topics include new market opportunities, competitive threats, and long-term planning.

* Content Opportunity: Case studies showcasing strategic decisions, thought leadership articles on industry trends, internal memos summarizing meeting outcomes.

3. External Communications (1:00 PM – 3:00 PM): Investor calls, media interviews, and public appearances.

* content Opportunity: Press releases, talking points for interviews, speeches, social media updates, investor relations materials.

4. Internal Alignment (3:00 PM – 5:00 PM): All-hands meetings, team check-ins, and one-on-one meetings with key employees.

* Content Opportunity: Internal newsletters, employee spotlights, company-wide announcements, leadership blog posts.

CEO Talent Profile: What Qualities Drive Success?

the CEO role demands a unique skillset. Here’s what triumphant CEOs typically possess:

* Strategic thinking: The ability to see the big picture and anticipate future trends.

* Interaction Skills: The ability to articulate a vision and inspire others.

* Decision-Making: The ability to make tough choices under pressure.