Incubeta Celebrates Incubeta Day 2025 with Anniversary Events on October 28

Madrid, Spain – October 21, 2025 – In an era where maximizing return on investment is paramount, Incubeta is set to host Incubeta Day 2025, a high-profile event designed to equip marketing professionals with the tools and knowledge to navigate the complexities of modern marketing measurement. The event, scheduled for October 28th at Warehouse Madrid, will center around the critical themes of incrementality, innovation, and impact in a rapidly evolving digital landscape.

The gathering will bring together managers,strategists,and leading international experts to dissect how artificial intelligence,automation,and advanced analytical models are reshaping brand evaluation and buisness performance. According to recent reports from Forrester, companies that fully integrate AI into their marketing strategies see a 15% increase in overall marketing effectiveness.

Unlocking Real Marketing Impact

Incubeta Day 2025 aims to address a key challenge facing businesses today: discerning wich metrics truly drive business results. Fernando del Rey, Director of Incubeta Southern Europe, emphasized the need for precise measurement, stating that the event will serve as a platform to discuss how to accurately assess incrementality and impact.

Michael ossendrijver, Chief Solutions Officer at Incubeta Global, highlighted the transformative power of Ai.”Artificial Intelligence is revolutionizing how we understand marketing effectiveness,” he stated. “The focus must shift from simply accumulating data to transforming it into actionable, profitable strategies.”

Key Topics Scheduled For Discussion

Attendees will delve into a range of practical applications and emerging trends, including:

• Marketing Mix Modeling (Mmm) and strategic budget allocation.
• Incrementality testing methodologies to definitively demonstrate return on investment.
• The implementation of Creative Ai for campaign and content optimization.

Did You No? A recent study by McKinsey found that organizations employing advanced analytics are three times more likely to achieve above-average profit margins.

The event is specifically targeted towards C-level executives, marketing leaders, analytics professionals, media strategists, and creative technology teams eager to discover how data-driven innovation can create a distinct competitive advantage.

Industry Leaders To Share Insights

Incubeta Day 2025 will feature presentations and discussions led by prominent figures from the Incubeta group and industry experts, including:

Name	Title	Organization
Michael Ossendrijver	Chief Solutions Officer	Incubeta Global
Max Flajsner	Director of Data & Ai	Incubeta Global
Jaime Perujo	Analytics Lead & Measurement Specialist	Google Spain
Fernando del Rey	Director	Incubeta Southern Europe
David Ayerbe	GMP & Creative Strategy Lead	incubeta
Kevin Limon	Head of Data & Analytics	Incubeta
Rodrigo Mesas	Head of Marketing	Octopus Energy Spain

pro Tip: Prioritizing incrementality testing can definitely help brands avoid wasting marketing spend on initiatives that don’t demonstrably contribute to growth.

Professionals interested in attending this exclusive event are encouraged to request an invitation via the official website: https://growth.incubeta.com/incubeta-day-spain-open.

The Growing Importance of Marketing Incrementality

The concept of marketing incrementality – measuring the true lift generated by specific marketing activities – has become increasingly critical in recent years. Traditional attribution models often fail to capture the full impact of marketing, leading to misallocation of resources. By focusing on incrementality, businesses can gain a clearer understanding of which strategies are truly driving results and optimize their spending accordingly.

The rise of Ai and machine learning is further accelerating this trend,providing marketers with more complex tools to measure and analyze the impact of their campaigns. As the marketing landscape becomes increasingly complex, the ability to accurately measure incrementality will be a key differentiator for successful brands.

Frequently Asked questions About Incubeta Day 2025

what are your biggest challenges when it comes to measuring marketing incrementality? And how do you see Ai impacting the future of marketing measurement?

Share your thoughts in the comments below and join the conversation!

What is the meaning of Incubeta Day beyond being a company anniversary?

Incubeta Day 2025: Anniversary Celebrations & Events on October 28

Incubeta, a leading global marketing technology company, is gearing up to celebrate its annual Incubeta Day on October 28th, 2025. This year’s event promises a series of anniversary events designed to recognize employee contributions,reinforce company culture,and look ahead to future innovation in digital marketing,adtech,and marketing technology.

What is Incubeta Day?

Incubeta Day isn’t just a company birthday; it’s a dedicated day to acknowledge the people driving Incubeta’s success.Established to foster a strong sense of community and appreciation, the day typically involves a blend of team-building activities, celebratory events, and strategic discussions about the future of the company. It’s a key component of Incubeta’s commitment to employee engagement and a positive work environment. The focus is on recognizing achievements in areas like programmatic advertising, search marketing, social media marketing, and data analytics.

2025 Event Highlights: A Global Celebration

This year, Incubeta Day celebrations will span across the company’s global offices, including locations in the US, UK, Germany, Spain, Poland, and Australia. Here’s a breakdown of planned activities:

* regional Team Outings: Local teams will participate in curated experiences designed to promote collaboration and camaraderie. These range from volunteer opportunities to immersive workshops and social gatherings.

* Executive address & Future Roadmap: A live, company-wide address from Incubeta’s leadership team will outline key achievements of the past year and unveil the strategic roadmap for 2026. Expect insights into upcoming product launches and expansion plans within the martech stack.

* Innovation Showcase: Internal teams will showcase innovative projects and solutions developed throughout the year, highlighting Incubeta’s commitment to pushing the boundaries of digital transformation. This includes demonstrations of new features within their core platforms.

* Employee Recognition Awards: A formal awards ceremony will recognize outstanding employee contributions across various departments and skillsets. Categories will include innovation, client service, and leadership.

* Global Virtual Connect: For remote employees and to connect all offices, a virtual event will feature interactive sessions, live music, and opportunities for cross-team networking.

the Importance of Company Culture at Incubeta

Incubeta consistently ranks highly as a great place to work, and Incubeta Day is a direct reflection of that commitment. A strong company culture is vital in the fast-paced world of ad technology. Here’s how Incubeta prioritizes its people:

* Investment in Learning & Development: Incubeta provides extensive training programs and resources to help employees stay ahead of the curve in the ever-evolving digital marketing landscape.

* Emphasis on Collaboration: Cross-functional teams are encouraged to work together, fostering a culture of shared knowledge and innovation.

* Diversity & Inclusion Initiatives: Incubeta actively promotes diversity and inclusion throughout its institution, creating a welcoming and equitable environment for all employees.

* Wellness Programs: Employee wellbeing is a priority, with initiatives focused on mental and physical health.

Incubeta’s Impact on the Marketing Technology Industry

Incubeta’s influence extends beyond its internal culture. The company plays a meaningful role in shaping the future of marketing technology.

* Pioneering Programmatic Solutions: Incubeta is a leader in programmatic advertising, offering cutting-edge solutions for media buying and optimization.

* Data-Driven Insights: The company leverages data analytics to provide clients with actionable insights that drive measurable results.This includes expertise in attribution modeling and marketing analytics.

* Strategic Partnerships: Incubeta maintains strong partnerships with leading technology providers, including Google, facebook, and Amazon, ensuring clients have access to the latest tools and platforms.

* Focus on AI & Machine Learning: incubeta is actively integrating artificial intelligence (AI) and machine learning (ML) into its solutions to automate tasks, improve performance, and personalize customer experiences.

Looking Ahead: Incubeta’s Vision for 2026

Incubeta Day 2025 serves as a springboard for the company’s ambitions in 2026. Key areas of focus include:

* Expanding Global Reach: Incubeta plans to expand its presence in key markets, bringing its expertise to new clients and regions.

* Developing Next-Generation Technology: Continued investment in research and development will drive the creation of innovative solutions that address the evolving needs of marketers.

* strengthening Client Relationships: Incubeta remains committed to providing exceptional client service and building long-term partnerships.

* Sustainability Initiatives: