Munich Rises to the Top Ten Global Cities for Sports Tourism and Events

October 26, 2025, 4:50 AM

Munich: A European Hub for Wealth and High Living Costs

Munich, germany, remains a remarkably expensive city, yet together holds notable appeal for affluent residents. Recent analysis reveals the Bavarian capital boasts one of the highest concentrations of millionaires in Europe, solidifying its status as a premier destination for wealth.

Rising Costs of Living in Munich

Munich is currently Germany’s priciest city,with average rental costs reaching 22.63 euros per square meter as of July 2025. This figure substantially surpasses those of Frankfurt (19.75 euros per square meter) and berlin (17.98 euros per square meter), which occupy the second and third positions respectively, according to data from Statesman portal.

The Henley Report: Mapping Global Millionaire Hotspots

The recently published “Henley Report,” a collaborative effort by Henley & Partners and New World Wealth, provides a detailed assessment of global wealth distribution. The report identifies cities with the highest concentrations of millionaires – individuals possessing liquid assets exceeding $100 million – as well as centi-millionaires and billionaires. It analyzes fifty of the world’s wealthiest urban centers.

European cities feature prominently in the report, with London and Paris topping the list globally. However, both Frankfurt and Munich have secured positions among the top fifty cities with the highest density of millionaires.

Munich’s Ranking Among Global and European Cities

According to the “Henley Report,” approximately 69,800 millionaires currently reside in Munich, representing 4.3 percent of the city’s 1,605,094 inhabitants (as of june 2025). This positions Munich at 23rd place worldwide. New York City leads the global ranking with around 384,500 millionaires.

Within Europe, Munich fares even better, achieving a notable 6th place ranking. Here’s a look at the top ten wealthiest cities in Europe:

Rank	City	Number of Millionaires
1	London	215,700
2	Paris	160,100
3	Milan	115,000
4	Frankfurt	80,300
5	Zurich	77,800
6	Geneva	70,200
7	Munich	69,800
8	Rome	51,800
9	Amsterdam	46,100
10	Madrid	34,900

Explore Munich’s iconic landmarks

Discover the rich cultural heritage and architectural marvels of Munich. From historic churches to vibrant marketplaces, Munich offers a unique blend of tradition and modernity.

Factors Attracting Wealth to Munich

Several factors contribute to Munich’s appeal among affluent individuals. The city boasts a stable legal framework, a robust financial infrastructure, and attractive investment and migration policies designed to attract global talent and capital, according to Jürg Steffen, Managing Director of Henley & Partners.

The analysis also indicates that 87 centi-millionaires and eleven billionaires call Munich home. Globally,the city ranks 37th in centi-millionaire density and 31st in billionaire density. While these figures are significant, they pale in comparison to the leaders – new York City with 818 centi-millionaires and the “Bay Area” (San Francisco and Silicon Valley) with 82 billionaires.

The Future of Wealth Concentration

The trend of wealth concentrating in major global cities is expected to continue, driven by factors such as globalization, technological innovation, and a growing gap between the rich and the poor. Understanding these dynamics is crucial for policymakers and investors alike. The rise of remote work could potentially alter these patterns, but for now, cities like Munich remain attractive hubs for high-net-worth individuals.

Frequently Asked Questions About millionaires in Munich

What makes Munich attractive to millionaires?

Munich offers a combination of economic prospect, a high quality of life, and a stable political environment that draws wealthy individuals.

How does Munich’s cost of living compare to other European cities?

Munich is one of the most expensive cities in Europe, with high rental costs and overall living expenses.

What is the “henley Report” and why is it significant?

The “Henley Report” is an annual study that benchmarks the world’s wealthiest cities, providing insights into global wealth distribution.

What is the difference between a millionaire and a centi-millionaire?

A millionaire has liquid assets of at least $1 million, while a centi-millionaire has liquid assets of at least $100 million.

Are there any potential downsides to an influx of wealth into a city like Munich?

An influx of wealth can exacerbate income inequality and potentially lead to rising property prices, making the city less affordable for lower-income residents.

What are your thoughts on the increasing concentration of wealth in major cities? Share your opinions in the comments below!

How does Munich’s diversified sports portfolio contribute to its success as a sports tourism destination compared to cities focused on single large-scale events?

The Ascent of a Sporting Powerhouse

Munich has solidified its position as a leading destination for sports tourism and major sports events,climbing to #7 in the 2025 ranking of global sports cities,according to Burson. This remarkable rise demonstrates the city’s strategic investment in attracting and hosting a diverse range of athletic competitions and related tourism. The success isn’t built on singular, large-scale events, but a diversified approach – a key takeaway for other cities aiming to boost their sports event profile.

Key Factors Driving Munich’s Success

Several factors have contributed to Munich’s upward trajectory in the sports tourism industry:

* Digital Innovation: Munich has actively embraced digital initiatives to enhance the fan experience, streamline event organization, and promote the city as a premier sports destination. This includes interactive event apps, virtual reality experiences, and targeted digital marketing campaigns.

* diversified sports Portfolio: Unlike cities reliant on a single event (like the Olympics), Munich hosts a broad spectrum of sporting events, including:

* Football (Bundesliga matches at Allianz Arena)

* Ice Hockey (DEL games)

* Basketball (EuroLeague and national league games)

* Track and field (Weltklasse Zürich, often held in Munich)

* Marathons and Running events (Munich Marathon)

* Winter Sports (proximity to the Alps offers opportunities for alpine skiing and snowboarding events)

* Infrastructure investment: Continuous investment in world-class sports facilities is crucial. Munich boasts the Allianz Arena, Olympic Stadium, and numerous smaller venues capable of hosting international competitions.

* Strong Local Support: A passionate fanbase and a culture that embraces sports and recreation create a vibrant atmosphere for events and attract visitors.

* Accessibility & Transportation: Munich’s well-developed public transportation system and international airport make it easily accessible for athletes and sports tourists from around the globe.

The economic Impact of Sports Tourism in Munich

The growth in sports tourism is having a notable positive impact on munich’s economy.

* Revenue Generation: Major sports events generate substantial revenue through ticket sales, accommodation, food and beverage, transportation, and retail spending.

* Job Creation: The sports tourism sector creates employment opportunities in event management, hospitality, transportation, and related industries.

* City Branding: Hosting high-profile sports events enhances Munich’s international reputation and attracts further investment.

* Increased Hotel Occupancy: Sports events consistently drive up hotel occupancy rates, benefiting the hospitality industry.

Munich’s Digital Strategy: A Closer Look

Munich’s success isn’t just about hosting events; it’s about how they’re hosted and promoted. The city’s digital strategy focuses on:

1. Data Analytics: Utilizing data to understand fan behavior and preferences, allowing for targeted marketing and improved event planning.
2. Fan Engagement Platforms: Creating online platforms and apps that connect fans with events, athletes, and the city itself.
3. Social Media Marketing: Leveraging social media to build excitement around events and reach a wider audience.
4. Virtual Event experiences: Offering virtual reality and augmented reality experiences to enhance the fan experience for those unable to attend in person.

Comparing Munich to Other Leading Sports cities

While paris currently tops the 2025 ranking, Munich’s gains are noteworthy. Boston (#17) also demonstrates the power of digital initiatives in boosting a city’s sports tourism appeal. This highlights a trend: cities that prioritize innovation and diversification are seeing the greatest success. The ranking demonstrates that a focus on consistent, varied events is more lasting than relying on one-off mega-events.

Benefits for Sports Tourists Visiting Munich

Munich offers a compelling package for sports tourists:

* World-Class Events: Access to a diverse range of high-quality sports competitions.

* Cultural Attractions: Munich is a vibrant city with a rich history, museums, art galleries, and a thriving cultural scene.

* Bavarian Hospitality: Experience the warmth and friendliness of Bavarian culture.

* Outdoor Activities: explore the stunning Bavarian Alps and enjoy hiking, biking, and other outdoor pursuits.

* Excellent Transportation: Easy to navigate with a comprehensive public transportation network.

Practical Tips for Planning a Sports Trip to Munich

* Book Accommodation Early: especially during major sports events, hotels fill up quickly.

* Purchase Tickets in Advance: Secure your tickets online to avoid disappointment.

* Utilize Public Transportation: Munich’s U-Bahn, S-Bahn, trams, and buses are efficient and affordable.

* Learn Basic German Phrases: While English is widely spoken, knowing a few basic German phrases will enhance your experience.

* Explore Beyond the Stadium: Take time to discover munich’s cultural attractions and enjoy the local cuisine.