Jean-François Kacou Harnesses Social Networks for Montreal City Hall Campaign Strategy

Futur Montréal‘s Kacou Amplifies Campaign Through Digital Engagement

October 27, 2025

Montreal – Jean-François Kacou, the Leader of Futur montréal, is strategically utilizing social media platforms to connect with voters and propel his mayoral campaign forward. The party reports reaching an impressive 1.5 million individuals across three major social networks as the campaign’s commencement. This digital emphasis is particularly noticeable among younger demographics.

Connecting with Voters on the Ground and Online

While campaigning near Collège de Maisonneuve, Kacou encountered several students already familiar with his online presence. One voter expressed their gratitude for his strong stance on public transportation,anticipating upcoming strikes by the Société de transport de Montréal (STM). Kacou’s conversations with residents extend beyond transit, encompassing topics like affordable housing, sports infrastructure investment, and support for student initiatives.

“He is interested in the lives of young people,” remarked one student following a brief discussion with the candidate. Kacou’s approach appears to resonate, as evidenced by positive reactions to his video content, which frequently enough highlights his policy positions.

Navigating Media Landscape and Public Perception

Despite his strong social media presence, Kacou has noted a scarcity of invitations from traditional media outlets. Recent polling data, commissioned by Radio-Canada in mid-October, placed Futur Montréal in fifth position regarding voting intentions. Kacou acknowledged this position, stating, “The traditional media say that there are four main candidates, while there are five parties running for mayor of Montreal.”

However,his commitment to the race remains steadfast. “Our goal, when we enter a race, is to be first,” Kacou asserted, emphasizing his party’s proactive use of vertical video content and collaborations with popular local accounts to maximize engagement.

Did You Know? In 2023, approximately 79% of Canadians reported using at least one social media platform, demonstrating its pervasive influence in modern political discourse.¹

Bold Vision for Montreal’s Future

Futur Montréal is built upon aspiring plans for the city,with Kacou declaring that “Montreal must dream,must be ambitious,as an governance that does not dream is an administration that dies.” A central plank of their platform is a comprehensive overhaul of the city’s bus network.

Kacou proposes a important expansion of the bus fleet,coupled with increased funding,including dedicated bus lanes and a transition to electric vehicles. Moreover, he aims to develop a viable business plan for the STM, which is currently facing financial challenges, acknowledging the Quebec government’s expectations for greater financial duty and improved service delivery.

The party also envisions a network of integrated parking structures for both cars and bicycles, connecting seamlessly with the bus network. Kacou’s previous experience as general director of the Ensemble Montréal party informs his pragmatic approach to city governance.

Key Futur Montréal Proposals	Details
Public Transit	Expand bus fleet, dedicated lanes, electric vehicles, STM financial plan.
Infrastructure	Integrated car & bicycle parking structures linked to bus routes.
Revenue Diversification	Reduce reliance on property taxes, explore new revenue streams.

Building a Sustainable Financial Model

Futur Montréal also aims to establish a municipal revenue diversification commission, lessening the city’s dependence on property tax revenue. Kacou, having previously served as general manager of the City of Percé, brings firsthand experience in municipal finance to the table. Party candidate Nounthia Renord describes Kacou as a mentor and highlights the collaborative spirit within the team. “He allows me to get involved in my district with my own ideas,” Renord shared.

Pro Tip: Municipal elections are frequently enough decided by local issues. Candidates who effectively address specific community concerns tend to perform better.

A Force for the Future?

Kacou remains optimistic about his party’s prospects, stating that Futur Montréal “is ready to do the job, even if we don’t say thank you”. He is confident that his team’s humility and willingness to learn will be key assets. “We are a political force that is hear to stay,” Kacou concluded, adding that the party is already preparing for its inaugural members’ convention next year.

Despite potential obstacles, kacou conveyed a sense of optimism and determination. “Anything can happen. it is indeed the voters who decide on November 2”, he said.

Montreal’s Shifting Political Landscape

Montreal’s political landscape has become increasingly dynamic in recent years, with a growing emphasis on citizen engagement and innovative approaches to urban challenges. Factors such as rising housing costs, concerns about public transit, and environmental sustainability are driving voter priorities. The increasing use of social media by candidates reflects a broader trend toward direct interaction with constituents, bypassing traditional media gatekeepers.²

Frequently Asked Questions About Futur Montréal

• What is Futur Montréal’s primary focus? Futur Montréal prioritizes improving public transit, diversifying municipal revenue, and fostering sustainable urban growth.
• What is Jean-François Kacou’s background? Jean-François kacou previously served as the general director of Ensemble Montréal and the City of Percé.
• How is Futur Montréal leveraging social media? The party is actively using social media to connect with voters, particularly younger demographics, and disseminate their platform.
• What are the key proposals regarding the STM? Futur Montréal’s plans for the STM involve increased funding, fleet expansion, and a sustainable business plan.
• How does Futur Montréal plan to reduce reliance on property taxes? The party intends to create a municipal revenue diversification commission to explore new income sources.
• What is the significance of the proposed parking structures? The parking structures aim to integrate car and bicycle access with the public transit system, promoting multi-modal transportation.
• What is Kacou’s view of the mayoral race? Kacou views the race as an opportunity to present a bold vision for the future of Montreal, emphasizing ambition and innovation.

What are your thoughts on the use of social media in political campaigns? Do you believe it effectively represents the voice of the electorate?

Share your opinions and join the conversation in the comments below!

How does Kacou’s campaign utilize data analytics to understand and target Montreal voters?

The Digital-First Approach to Montreal Politics

jean-François Kacou’s campaign for Montreal City Hall is notably leveraging the power of social networks, marking a meaningful shift in how municipal elections are approached in the city. This isn’t simply about having a Facebook page; it’s a deeply integrated strategy utilizing data analytics, targeted advertising, and authentic community engagement. The campaign recognizes that in 2025, reaching montreal voters requires a robust digital marketing strategy and a keen understanding of the city’s diverse online communities.

Key Social Media Platforms & Tactics

kacou’s team isn’t spreading resources thinly across all platforms.Rather, they’ve identified key channels where their target demographics are most active.

* Facebook: Used for broader reach,sharing campaign updates,and hosting live Q&A sessions wiht Kacou. Targeted advertising focuses on specific neighborhoods and demographic groups within Montreal.

* Instagram: Emphasizes visual storytelling, showcasing Kacou’s presence at community events and highlighting his vision for the city thru compelling imagery and short-form video. Instagram Stories are used for behind-the-scenes glimpses and quick polls.

* X (formerly Twitter): A hub for real-time engagement, responding to news, participating in relevant conversations, and sharing concise policy positions. The campaign actively uses relevant Montreal hashtags to increase visibility.

* TikTok: Targeting younger voters with short,engaging videos that address issues relevant to their concerns – affordable housing,public transit,and environmental sustainability.

* LinkedIn: Positioning Kacou as a capable leader and attracting support from the professional community in Montreal.

Data-Driven Campaigning: Understanding the Montreal Voter

A core component of Kacou’s strategy is data analytics. The campaign is utilizing tools to:

1. Identify Key Voter Segments: Analyzing demographics,interests,and online behaviour to create targeted messaging.
2. Track Sentiment Analysis: Monitoring social media conversations to gauge public opinion on key issues and Kacou’s campaign.
3. Optimize Ad Spend: Continuously refining advertising campaigns based on performance data, ensuring maximum ROI.
4. Geotargeting: Focusing advertising efforts on specific neighborhoods within Montreal, tailoring messages to local concerns.

This data-driven approach allows the campaign to move beyond broad generalizations and connect with voters on a more personal level. Political campaign analytics are proving crucial in a competitive race.

Content Strategy: Addressing Montreal’s Priorities

The content being shared across these platforms isn’t generic political rhetoric. It’s focused on addressing the specific concerns of Montrealers. Key themes include:

* Affordable Housing: Highlighting Kacou’s plans to increase the supply of affordable housing units and address the city’s housing crisis.

* Public Transit: Advocating for improvements to Montreal’s metro system, bus network, and cycling infrastructure.The campaign is actively promoting the need for increased STM funding.

* Economic Development: Focusing on creating jobs, supporting local businesses, and attracting investment to Montreal.

* Environmental Sustainability: Promoting green initiatives, reducing carbon emissions, and protecting Montreal’s natural habitat. this aligns with the city’s broader Plan d’urbanisme et de mobilité 2050 goals.

* Community Safety: Addressing concerns about crime and promoting community-based solutions.

Leveraging influencers and Community Leaders

Kacou’s campaign is strategically partnering with local influencers and community leaders to amplify their message. This includes:

* Micro-Influencers: Collaborating with individuals who have a strong following within specific neighborhoods or communities.

* Community Organizations: Partnering with local organizations to host events and reach their members.

* Thought Leaders: Seeking endorsements from respected figures in Montreal’s business, academic, and cultural communities.

This approach builds trust and credibility, extending the campaign’s reach beyond its own social media channels. Montreal influencer marketing is playing a key role.

Responding to Challenges & Maintaining Authenticity

No campaign is without its challenges. Kacou’s team is actively monitoring social media for misinformation and negative attacks, responding quickly and effectively to address concerns. Crucially, they are prioritizing authenticity and transparency in their online communications. This includes:

* Direct engagement: Kacou himself is actively responding to comments and messages on social media.

* Fact-Checking: Promptly debunking false claims and providing accurate data.

* Transparency: Being open and honest about the campaign’s funding and activities.

The Future of Montreal Election Campaigns

Jean-François Kacou’s social network strategy is setting a new standard for political campaigning in Montreal. It demonstrates the power of data-driven decision-making,targeted messaging,and authentic community engagement.As social